Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte seconda, Ingaggia i...
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Transcript of Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte seconda, Ingaggia i...
Giovedì 18 giugno 2015
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Passo 2, ENGAGE
© 2015 LinkedIn Corporation. All Rights Reserved.
Come ingaggiare i migliori talenti con il Content Marketing
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What we will cover today
Agenda
1. Recap on Build, Engage and Recruit
2. Boost your Talent Brand through content
3. Step 1: Plan
4. Step 2: Develop your content
5. Step 3: Share your content
6. Step 4: Amplify
7. Step 5: Measure and adjust
8. Conclusion
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Content Marketing: Producing information that engages your target audience to educate and convert
Success in marketing today is not based solely on quantity; quality of engagement is essential.
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Good content? Think TED Talks. Sees 1.5m views a day – which is 17 new views every second every day…
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Creating a content calendar
Who is responsible for what types of content?
When are certain topics more relevant?
Who will be responsible for following up?
Curate Content
Companies can pull content from a wide rage of outlets:
News organizations (Sole 24 ore, Corriere della Sera...), industry blogs, industry pubblications...
“Content is king
but distribution is queen,and she wears the pants.”
Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed.
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Extend your reach
Your followers, fans, members, connections will see your content.
They may spread this further through social amplification if the content is relevant and engaging.
To reach a wider audience, or to push your message out at scale quickly consider advertising. Organic
Earned
Paid
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Sponsored Updates
HR professionals
HR professionals in Oil and Gas
Senior HR professionals in Oil and Gas
Senior HR professionals in Oil and Gas at XYZ
One of the most targeted ad products on LinkedIn
Target on:– Seniority,
Function, Industry, Job title, Geography, Current Company, School, Skills, Groups
4 Things to do on today!
1. Figure out what you need to say and to whom.
2. Start posting content to those different audiences.
3. Reach outside of your existing Followers.
4. Build awareness at scale, engage at scale and convert at scale.