TRANZUM

Their Strategies for Success

Presenters:Hallar MemonSumman SaqlainM.Gohar Iqbal

Presented to:Sir Col. Raza Kamal

STRATEGIES

Expansion strategies were applied by TRANZUM

Market Penetration.

Product Development.

Market Development.

Diversification.

Forward Integration.

MARKET PENETRATION

Entered in the monopoly era of Pakistan Post.

Compete wisely against their competitor by• Quality assurance• Cost effectiveness• Innovative product line• Speed .

Getting attention and clientele of people hopeless

from Pak.Post and business sector..

PRODUCT DEVELOPMENT

Introduced a vast range of products with time

interval• TCS• INTIANA• AVIATION• OCTARA• VISATRONIX• SENTIMENTS EXPRESS• MMS

MARKET DEVELOPMENT

Enter Global Market with all their power

(products)

Entered in UAE; targeted potential customers of

KARAMA and Dubai, Gulf states and Saudi Arabia.

Entered at UK,USA and Canada

60% of market share in Pakistan

7% in foreign.

DIVERSIFICATION

Introduced INTIANA traveling service, which

contains and organizes individual and group based

travel tours. Hajj and leisure travels inland or

cruises.• Facilitating business and pleasure travels.

Introduced OCTARA, a training , seminars and

workshop oriented services.

FORWARD INTEGRATION

Through managing their own supplying services by

acquiring their own aircrafts both for travel and

supply chain services.