Transtec Cables ltd.pptx

7/24/2019 Transtec Cables ltd.pptx

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Transcom

Cables Ltd


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INTRODUCTIONNeedof Cable

Transcom Group Ltd inBangladesh

New channel namedTranscom

Cable


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CURRENT MARKETING

SITUATION

Product Description

Basically Transcom Cables produce 7 specified

type of cable. The range of its products includesPVC insulated cables, PVC insulated and PVC

sheathed single core and multi core cables,

control cables, flexible cables etc. The different

sizes of bare and insulated All Aluminum

Conductor (AAC) and Aluminium Conductor

Steel Reinforced (ACSR) are also being

manufactured here.


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House Wiring or Domestic Cables

PVC Insulated Non-Sheathed Cables

(BYA

Standard! BDS 900 & BS 6004

Voltage "rade! 450/750 V#a$imum %&erating 'em&erature!70C

A&&lication!Suitable for use in building

wiring, eui!"ent wiring, swit#$ing and

distribution installations in #onduits abo%e

or under !laster


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o) 'ension Po)er Cables

PVC Insulated * PVC Sheathed Cables

(NYY+ YY

Standard!BDS '(C 6050)*+ & VD(

0)7+/69

Voltage "rade!600/+000 V#a$imum %&erating 'em&erature!70C

A&&lication!Suitable for used in fi-ed

installations, du#ts, indoors, outdoors,

water or underground if no "e#$ani#al

da"age is to be e-!e#ted


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o) 'ension Control Cables

PVC Insulated * PVC Sheathed Control

Cables (NYY-,

Standard!VD( 0)7+/69

Voltage "rade!600/+000 V#a$imum %&erating 'em&erature!70C

A&&lication!Suitable for used as #ontrol

#ables in du#ts, indoors, outdoors, water or

underground if no "e#$ani#al da"age is to

be e-!e#ted


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le$ible Cables

PVC Insulated Non.PVC-Sheathed le$ible

Cables

Standard!BDS .99 & BS 6500Voltage "rade!00/500 V

#a$imum %&erating 'em&erature!70C

A&&lication!Suitable for te"!orar wiring,

internal wiring, distribution eui!"ent wiring et#


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'ele&hone Cables

House Wiring 'ele&hone Cables

(Dro& Wire

A&&lication!Suitable for used in

tele!$one, signal trans"ission,!er"anent installation et# also used

in outdoor #onne#tions between

distribution !oints and subs#ribers

!re"ises


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Bare Conductor (AAC+ ACS/

All Aluminium Conductors (AACStandard!BDS +06

Voltage "rade!'n#luding & ! to ++ 1V

A&&lication!Suitable for used in aerial

distribution lines, feeders, bus bar of

substationsAluminium Conductors Steel /ein0orced

(ACS/

Standard!BDS +07

Voltage "rade!'n#luding & ! to ++ 1VA&&lication!Suitable for used in long*

distan#e ele#tri# !ower trans"ission,

"essenger to su!!ort o%er$ead ele#tri#al

#ondu#tors


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Insulated Conductor

Insulated All Aluminium

Conductors (AAC

Standard!BDS +06

Voltage "rade!2ine to 2ine 650 VA&&lication!Suitable for used in

aerial distribution lines, feeders, bus

bar of substations


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Com&etition

Com&an1

Name

2stablished

1ear

Product *

3ualit1

Distribution

Clients Co4erage

Area

3aradise #ables

2td

+..9 2ow*ension

Cable,ig$

ension Cable,

lu"inu"

Condu#tor

3ower 3lant,

3$ar"a#euti#al

s, 3ower &

enerator,

ele#o", 8eal*

state et#

D$a1a,

C$ittagong,

Sl$et,

$ulna,

8a:s$a$i,

Co"illa,

Barisal et#

$aw:a Cable'ndustries 2td

+99+ 3ower Cable, Cable,

r"oured Cable,

;23( Cable,

ele#o" Cable

8(B, 3DB,D(S,


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B8B Cables

'ndustries 2td

+9.0 ;23( & 3VC

'nsulated 2 &

Cables, =82S

Cables, ele#o"

Cables,

'nstru"entation

Cables, lu"iniu"

>%er$ead

Condu#tors, Dual

Coated Su!er(na"elled Co!!er

?ire, ,

B


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DISTRIBUTION

Transcom Cablehas started its journey with

two distribution channel. That means it has

divided its whole consumer into two large groups.

These channels are as follows

Corporate Sales Channel

Trade Sales Channel


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Cor&orate Sales Channel

Sub-team , 5 6

"rou& ea%,


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'rade Sales Channel 'erritor1 Area

,7 awranbaar, uril, Badda, 8a"!ura,


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SW%' Anal1sis

StreangthWeakness

Opportunitie

s


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#A/>2'IN" %B?2C'IV2S

AND ISS@2Sproviding the right product at right price at right

time

policies and services are designed for variousgroups of clientele to capture these markets.

adaptedISO-9001:2008Quality Management

System to achieve its objective and for continualimprovement


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MARKETING STRATEGY


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TARGET MARKETS

Heavy, Medium and light industries

Telecommunication, Consulting and Engineering FirmsReal Estate

House or domestic


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PRODUCT POSITIONING

Transcoms Cables Positioning Statement is high

quality and legitimate price. Their Quality

statements emphasize state of the

accomplishment, high reliability, and utmost

customer attention. Their policy assures thatcustomers can depend on Transcom Cable

Limited for their long-term satisfaction of cable

at the rational market price.


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PRODUCTS

House Wiring or Domestic Cables

Low Tension Power CablesLow Tension Control Cables

Flexible Cables

Telephone CablesBare Conductor (AAC, ACSR)

Insulated Conductor


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PRICEFor Transcom Cables, determining a fair market

price is difficult because there are direct

competitors in this sector. They consider two

issues to determine the prices. First, they

consider price asked by their competitors. Second,they determine their cost. As they are new in this

sector they can use this tool to attract their

target customers.


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PLACEMENT

Transcom Cables distribution area has divided

into nine territories. Among them six territories

have covered Dhaka division and three territories

have covered Mymensingh, Bogra, and

Chittagong. Transcom Cables has also corporateoffice in those places.


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PROMOTION

Communication

Public Relation


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ACTION PROGRAMunderstand the consumers and the market very

welladvantage of brand

offer discount opportunity for corporate level

Advertisement of their product

increase sales and become known to everyone

Budget for promoting:

Promotion (discount facility) 20, 12, 080Advertisement 10, 14, 610

_______________

30, 26, 690


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An 2$&ected Budget 0or the 1ear 5,5

Sales re%enue )0, 5, 50,0.4Cost of goods sold 6, 7), .0, 547

FFFFFFFFFFFFF

ross 3rofit +, 6), 69, 57

>!erating (-!enseG Salar and ot$er allowan#es ), .4, 9., 69

Distribution #ost )0, .5, 950

d%ertise"ents +0, +4, 6+0

3ro"otion )0, +), 0.0

>t$er e-!ense 5, 5, 760

FFFFFFFFFFFFFF

et 3rofit +0, )7, )), 76.

Transtec Cables ltd.pptx

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