Transportation Leader - TLPA

✔ Taxicab✔ Limousine✔ Sedan✔ Airport Shuttle✔ Paratransit ✔ Non-Emergency Medical

Taxicab, Limousine & Paratransit Association 3200 Tower Oaks Boulevard, Suite 220 • Rockville, MD 20852

P: (301) 984-5700 • F: (301) 984-5703 • E: [email protected] • W: www.tlpa.org

TOP VENDOR SUPPORTERS OF TLPA IN 2014

INSIDE:Where Have All the Other Taxi & FHV Topics Gone?Surviving the TNC ShakeupIs the Tide of Paratransit Changing?Five Methods for Increasing Customer Engagement on FacebookBuyers’ Guide Index and Directory

2015 Buyers’ Guide

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INSIDE THIS ISSUE: FHV Mobility Industry Increasingly in the Spotlight

Associations, Industry Events and Networking

Is Rider Choice the Future of Paratransit?

TLPA 97th Annual Convention & Trade Show Preview

The New Buzz about ‘Native Advertising’

TLPA Community Connections Program

©2015 LVC

Keynote Speaker Peter Leyden Is a Leading Expert on Megatrends and New Technology.

TV Comedian Dan Naturman Will Be the Entertainment at the TLPA 97th Annual Convention & Trade Show.

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INSIDE THE CONVENTION ISSUE:

International Eurasian Taxi Forum Demands ‘Clearer and Tighter Regulation’NYC Ground Transportation Industry Battles Back Against UberTo Win an FTA Grant You Must Advocate for YourselfSix Things to Remember When Handling Online ReviewsTLPA 97th Annual Convention & Trade ShowTLPA Operator and Driver of the Year Award Winners

Inside this issue:


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2014 YEAR IN REVIEW

SAVE THE DATES! (www.tlpa.org)TLPA SPRING CONFERENCE & EXPO/ TPAC Annual ConventionApril 29 – May 2, 2015Westin Gaslamp Quarter, San Diego, CA

Autonomous Vehicles and Taxi (apps) in Spotlight at TRB

Serious Business: The Hiring Process

Is the Paratransit Industry Using the Best Service Model?

Driver Stuck with Expensive Uber-Arranged Lease After Getting “Deactivated”

Preparing for the Fight in 2015

2016 ADVERTISING RATE SHEET

ADVERTISE INTRANSPORTATION LEADER

MAGAZINE!REACH

FLEET OWNERS AND

MANAGERS

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SpecificationsPrinting Method: Sheet-fed offsetBinding Method: Saddle-stitchedColor: CMYK (4-color process)Trim Size: 8.5" wide x 11" highLive Area for art and text: 8" wide x 10.5" highBleeds: Please prepare artwork with an additional non-printing .125" bleed on all sides in native layout files like Adobe InDesign, as well as in Photoshop and PDF files.Electronic Files: We prefer high-resolution PDF files (Press Optimized with all fonts embedded in zero subsets) to be sent to us as final artwork for the ad. We accept ads on CD (CDs will not be returned unless requested in writing). Depending on file size, ads may also be e-mailed to us. We also accept Adobe InDesign layout files. When sending layout files, please include fonts, graphics and a hard copy of the ad in color. A PDF file may be sent along with the components. Artwork must be 300 dpi or higher for images at 100% size. Pantone colors will incur additonal charges. All colors must be converted to CMYK prior to sending the files to:

Leah New, Manager of Communications, 3200 Tower Oaks Blvd., Suite 220, Rockville, MD, 20852, Telephone: 301-984-5700 • Email: [email protected]

Circulation: 6,000 Transportation Leader has a circulation of 6,000 readers, 86 percent of whom are owners and managers of taxicab, limousine, sedan, airport shuttle, paratransit, and non-emergency medical fleets. The other 14 percent include government officials and industry suppliers.

Special RatesFour-color: $300 (Same size color proof required.)(NOTE: TLPA cannot be responsible for errors, including color matching if a color proof is not supplied).PMS or Special Colors: $500 per color.

Advertise in Transportation Leader MagazineIn this time of condensed budgets and the need to squeeze the most value out of each advertising dollar, it pays to showcase your products before the people who can actually buy them. Transportation Leader, the quarterly, four-color magazine published by the Taxicab, Limousine & Paratransit Association (TLPA), gives you the opportunity to do just that. TLPA represents the owners and managers of taxicab, limousine, sedan, airport shuttle, paratransit, Medicaid and non-emergency medical fleets worldwide. Because we represent fleet owners and managers, TLPA and Transportation Leader have a unique audience of high-level decision makers who can buy your product—insurance, software, dispatch systems, sedans, vans, limousines, accessible vehicles, maintenance equipment, fuel, auto parts, vehicle graphics, safety products, accessories and more. Now that is where you want to concentrate your advertising dollars.

Geographic Areas CoveredNearly 97 percent of our readers are in the United States. The remainder are located in Canada, Mexico, and throughout Europe, Africa, Asia, Australia, and North and South America.

Direct Your Advertising to Transportation Fleet Owners and Managers—

The People Who Can Purchase Your Product or Service

Preferred PositionsInside Front and Back Cover: 25 percent over space charge.

Inside Back Cover: 15 percent over space charge.

Preferred position advertisements must be four-color. Covers are non-cancelable contracts. In the event that a cover position becomes available, preference for the space will be given first to other advertisers contracted for covers, then to advertisers holding other paid preferred positions.

Center Spread: 15 percent over space charge.

The center spread must be four-color. (Center Spread is available in magazine; not available in Membership Directory.)

Other Preferred Positions: Preferred positions, such as opposite table of contents, or a right hand page in the first 16 pages of the magazine carry a 10 percent surcharge and are assigned on a first-come, first-served basis.

Taxicab, Limousine & Paratransit Association 3200 Tower Oaks Boulevard, Suite 220 • Rockville, MD 20852 • P: (301) 984-5700 • F: (301) 984-5703 • E: [email protected] • W: www.tlpa.org


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Transportation Leader 2016 Editorial Calendar

Frequency 1x 2x 3x 4x 5x Ad size/ All four magazine issues and Ad rate* Membership Directory

2-page spread $2,980 $2,950 $2,920 $2,890 $2,755**Full page $1,980 $1,950 $1,920 $1,890 $1,755**2/3 page $1,730 $1,700 $1,670 $1,640 $1,505**1/2 page $1,630 $1,600 $1,570 $1,540 $1,405**1/3 page $1,530 $1,500 $1,470 $1,440 $1,305**1/4 page $1,330 $1,300 $1,270 $1,240 $1,105**

Advertisements must conform to these sizes for the magazine. If they are too large, they will be sized down to fit in the appropriately sized space. The advertiser will be charged for the adjustment. The ad size for the directory is still to be dertermined.

Magazine Ad size Without bleed With bleedFull page 7-1/2" x 10" 8-3/4" x 11-1/4"2/3 page (vertical) 4-5/8" x 10" 5-5/8" x 11-1/4"1/2 page (horizontal) 7" x 4-9/16" 8-3/4" x 4-11/16"1/3 page (vertical) 2-3/16" x 10" 3-1/8" x 11-1/4"1/4 page 3-1/2" x 4-7/8" Not available

Advertising Rates and SizesThe following rates are effective through October 2016. The rates include a five-time rate for advertising in all four magazine issues and the TLPA Membership Directory, published between August and September. Multiple rates are based on consecutive insertions within a calendar year. Preferred Positions are reserved consistently and consecutively for all four magazine issues plus in the Membership Directory to qualify for the five-time advertising rate.

Ad agencies or paid-in-full 2016 TLPA Associate Members receive a 15 percent commission discount if payment for ad is received within 30 days of invoice date.

Winter n TLPA Year in Review n Annual Convention & Trade Show Summary n TLPA Spring Conference & Expo Preview n Separate Feature Stories on Taxicab, Limousine and

Paratransit Services

Due Dates Insertion order: December 11, 2015 Mechanical: December 18, 2015

Spring n Annual Buyers’ Guide Directory to Products for

Vehicle Fleets n TLPA Mid-Year International Leadership

Conference Preview n Separate Feature Stories on Taxicab, Limousine

and Paratransit Services

Due Dates Insertion order: February 19, 2016 Mechanical: February 26, 2016

Summer n Annual Convention & Trade Show Preview n TLPA Spring Conference & Expo Review n Separate Feature Stories on Taxicab, Limousine


Due Dates Insertion order: May 13, 2016 Mechanical: May 20, 2016

Fall n TLPA Annual Convention & Trade Show Issue n Exhibitor Product Promotions n TLPA Operators and Drivers of the Year Profiles n Separate Feature Stories on Taxicab, Limousine


Due Dates Insertion order: August 12, 2016 Mechanical: August 19, 2016

**The rates listed above are for black and white ads; for a four-color ad rate add $300.**The Membership Directory does not run a centerspread but a two-page spread is provided for this ad within the first 16 pages.



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Associate MembershipTLPA Associate Members receive many benefits, including deep price discounts on their advertising in such TLPA publications as Transportation Leader and the annual TLPA Membership Directory. Other Associate Member benefits include free company listings in our online Buyers’ Guide with a live link to your company website; in the annual print edition of the Buyers' Guide, published every April in Transportation Leader, and in the annual Membership Directory. Associate Members receive a discount on TLPA mailing labels and exhibit space at TLPA’s Annual Convention & Trade Show and the Spring Conference & Expo; receive access to our TLPA press search, the online daily Media Watch; receive Transportation Leader, Dispatch and division newsletters; and more. To join as an Associate Member, please call the TLPA office at (301) 984-5700 or log on to www.tlpa.org/Join.

TLPA Membership DirectoryThe TLPA Membership Directory is used by TLPA members throughout the year to contact vendors and TLPA operator members. It is a great opportunity to get your advertisement seen repeatedly over the course of a year! The directory features both color and black & white ads and is printed in August. For further information, please contact the TLPA manager of communications at (301) 984-5700.

DispatchDispatch is TLPA’s bimonthly electronic newsletter sent only to TLPA members. It is sent with the association’s division newsletters— Taxicab, Limousine, and Paratransit. Dispatch offers the opportunity to place classified ads, either at a prepaid discounted price when all issues in a calendar year are contracted for in advance, or at $375 per insertion for a 2" x 3" classified ad or $200 an insertion for a 2" x 1" classified ad. Larger classified ads may contain photos; smaller ads typically contain about 30 words. Nonmembers must prepay their ads in Dispatch.

www.tlpa.orgOur new website is coming soon with new advertising opportunities.

Mailing LabelsTLPA’s mailing list is available for rental at the cost of $125 per 1,000 names. There are over 5,000

transportation companies on the mailing list, so a full list costs approximately $625. Associate Members receive a 15 percent discount off the cost of mailing labels if payment is received within 30 days of the invoice date; non-members must

prepay. The mailing list is available for one-time use only and may not be reproduced in any form. It does not include email addresses or telephone numbers. The minimum quantity order for labels is 1,000; TLPA can accommodate requests for specific states.

For further information, call the TLPA office.

TLPA Spring Conference & Expo and Annual Convention & Trade ShowTLPA holds two annual meetings where vendors can purchase exhibit space and display their products and services. Each spring, TLPA’s Spring Conference & Expo features an Exhibit Center with tabletop and floor displays. With fewer vendors than the Annual Convention & Trade Show, the Spring Conference provides a good opportunity to interact with prospective and current customers in a smaller, more relaxed setting. The 2016 Spring Conference & Expo will be held April 21–24, 2016, in New York, NY. Held each fall, TLPA’s Annual Con vention & Trade Show features over 100 exhibit and vehicle spaces in a larger Exhibit Hall. The trade show will be held November 1–4, 2016, in Phoenix, AZ. For more information on the TLPA meetings, call the TLPA office or visit the tlpa website at www.tlpa.org/Meetings.

TLPA offers many ways to get your message, name and products seen by fleet owners and managers. Other places to advertise include the annual TLPA Membership Directory, the TLPA bimonthly electronic newsletters—Dispatch, Taxicab, Limousine and Paratransit, the Annual Convention & Trade Show Program and on the TLPA website. TLPA’s Spring Conference & Expo and Annual Convention & Trade Show each provide a marketplace for fleet owners to view your quality industry products on exhibit.

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December 2010

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A bimonthly business report provided exclusively for the members of TLPA

Dispatch

Taxicab, Limousine & Paratransit Association • 3200 Tower Oaks Boulevard, Suite 220, Rockville, MD 20852 • (301) 984-5700

across the country and around the world, to address legislators, regulators and industry organizations.I have made a number of trips to Washington D.C., to be on Capitol Hill and Al and Ken threw in a fundraiser in D.C. for senator Vitter for good measure.

I went to Washington to convey to our elected officials how important it is for them to consider the needs of our industry when considering legislation that could possibly help us, or put us out of business, such as the anti-texting legislation, cap & trade energy taxes, the ride act, the new freedom

program, as well as others.I have also traveled to address the Taxicab Paratransit Association of

T he 6th largest Annual Convention & Trade Show brought together over 875 people worldwide for the 92nd Annual Convention & Trade Show that took place at the new JW Marriott at L.A. LIVE in Los Angeles, CA from October 27–31, 2010. With a participant rating of the overall conventionn being 40.7% “Excellent”

and 59.3% “Good” the 92nd Annual Covention & Trade Show was truly a superior industry event.

The convention participants, which included industry leaders and experts, as well as local, national and global operators, vendors, spouses and friends

of TLPA, met for three days of quality programming and networking. Current and emerging issues were discussed in depth allowing for the development of new initiatives and the advancement of current plans. Educational programs

were delivered through 18 Concurrent Roundtables (rated 29.2% “Excellent” and 68.8% “Good”), 15 Concurrent Breakout Sessions (rated 35.4% “Excellent” and 64.6% “Good”), and 3 General Sessions (rated 35.1% “Excellent” and 64.9% “Good”).The Trade Show with its 11 vehicle

exhibit spaces and 89 booth display spaces, including 20 new exhibitors, showcased 81 vendors in all. Vendors represented categories such as dispatch systems, GPS, MDT, radios,

Fabulous TLPA Convention Held in Los Angelespayment systems, software, advertising, fuel programs, insurance, reservation networks, brokers, financing, vehicles, loss prevention, meters, rooflights, etc. This year’s trade show introduced new products, services, technologies and innovations to those in attendance, providing an array of options for TLPA

member companies to improve their operations, efficiency, cost savings and run more successfully. The Trade Show received an operator rating of 49.1% “Excellent” and 50.9% “Good.”Also the Annual Convention offered a number of unique and exciting networking opportunities. Beginning with the Annual TLPF/Gateway Insurance Golf Tournament

which included a Putting Contest and Reception to the TLPF Women’s Spa Program, then Pre-Opening Night Cocktail Reception which took place at The Standard Hotel Rooftop and Bar, a Host Operator Tour of L.A. Yellow Cab Co-Op, a daily Shopping Shuttle (Thursday and Friday), the Grand Opening Cocktail Reception of the Convention and Exhibit Hall, the Women In Transportation Dinner

with guest speaker Rita Robinson, General Manager of the L.A. DOT, a Member Appreciation Cocktail reception, and finally to close this record making convention the Silent Auction benefiting the TLPA Action Fund and Banquet Dinner with special entertainment by Mathemagician, Dr. Arthur Benjamin (son-in-law of Past President Dizengoff) and finally The Surf City All-Stars Band the best surfin’

beach party band around. Of the convention’s memorable moments one of the most noteworthy was the year-end State of the Industry address by Victor Dizengoff. Excerpts from the speech follow:During the year, I have done sig ni-ficant travelling on behalf of the TLPA,

92nd Annual Convention & Trade Show PosterOrder by phone:(301) 984-5700

Continued on page 4

$75 (Price includes regular first class postage if prepaid and mailed to a destination in North America.

Proceeds from the posters are dedicated to funding the TLPA Public Relations program.)

TLPA Members enter the Exhibit Hall in the JW Marriott at LA LIVE.

.......................................................................

© 2010 Wim Faber

Get Noticed, Get CustomersMarket Your Product or Service with TLPA


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YES, I want to save $375. Please reserve my company’s 2" x 3" process color or black and white ad in all six issues of Dispatch in 2016.

My check to TLPA for $1,875 is enclosed. TLPA will receive artwork by January 15, 2016.

YES, I want to save $200. Please reserve my company’s 2" x 1" ad in all six issues of Dispatch in 2016. My check to TLPA for $1,000 is enclosed. TLPA will receive artwork by January 15, 2016. The wording for the ad is listed below.

Company ___________________________________________________________________________________________________________________

Contact Person ________________________________________________________________ E-mail __________________________________________

Address ____________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________

City ________________________________________________________________________ State_________Zip________________________________

Telephone ____________________________________________________ Fax __________________________________________________________

Enclose your check payable to the Taxicab, Limousine & Paratransit Association for the total amount due. Full payment of fees must accompany

this order form for the ad to be placed. All fees must be paid in U.S. currency and checks must be drawn on a U.S. bank. The preferred payment

method is by an American Express credit card. Charge to American Express MasterCard VISA

Name on Card __________________________________________ Card # _______________________________________ ___________________

Exp. Date ___________ Authorized Amt. Charged $ _____________ Authorized Signature ______________________________________________

Billing Street # and Zip Code _____________________________________________________________________________________________________

Wording (for a 2" x 1" ad) _____________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________

Special Ad Rates for Dispatch in 2016Pre-Pay & Receive Sixth Ad FREE!

Receive one ad FREE (a savings of $375) on your 2016 advertisements in Dispatch, the members only electronic newsletter of the Taxicab, Limousine & Paratransit Association (TLPA)—the ONLY national trade association representing the owners and managers of all types of passenger ground transportation companies. Dispatch is sent exclusively to TLPA’s 1,000 member companies—including taxicabs, limousines, executive sedans, paratransit, airport shuttle, Medicaid and non-emergency medical fleets. Dispatch is published in February, April, June, August, October and December.

For 2016, run five consecutive ads in Dispatch and receive the sixth ad for free. That is a savings of $375—16.7%—a great deal. If you run a 2" x 3" process color or black and white ad in all six issues of Dispatch and prepay, you pay only $1,875, as opposed to the total month-by-month cost of $2,250.

All 2" x 3" ads must be 2" across and 3" down. They may contain photos. TLPA does not pay an ad agency commission on the placement of ads in Dispatch.

If you want to run a 2" x 1" classified ad in all six issues, with prepayment, your cost is $1,000, a discount of $200 over the total month-by-month cost of $1,200. All 2" x 1" ads are black & white, 2" across and 1" down, and may contain up to 30 words (no photos).

To take advantage of this offer, please send back the form below, with your check made out to TLPA, by Friday, January 8, 2016. If you would like to place an ad but don’t have artwork, please contact our manager of communications, Leah New, at (301) 984-5700. We can typeset a text-only ad for you at no cost. If you have any questions about advertising in Dispatch, please give us a call.

Taxicab,

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A bimonthly business report providedexclusively for the members of TLPA

Security Code


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Transportation Leader Magazine Advertising Contract For 2016This is a contract to publish advertising in the 2016 issues of Transportation Leader magazine and the TLPA 2016-2017 Membership Directory.

I have read and agree to the advertising contract regulations for 2016 on the next page of this document.

Date ___________________________________________________ Advertiser name __________________________________________

Contact person __________________________________________ E-mail ___________________________________________________

Address ________________________________________________ City/State/Zip ___________________________________________

Telephone _______________________________________________ Fax _____________________________________________________

Agency name ___________________________________________ Contact person ___________________________________________

Address ________________________________________________ City/State/Zip ___________________________________________

Telephone _______________________________________________ Fax _____________________________________________________

Size of space ____________________________________________ No. of insertions 1 2 3 4 5

Insertion dates January 2016 April 2016 July 2016 October 2016 TLPA 2016-2017 Membership Directory

Exact dimensions of art _______________________________________________________________________________________________

Special instructions/preferred position in Transportation Leader and/or 2016-2017 Membership Directory:

Transportation Leader: ________________________________________________________________________________________________

Membership Directory: ________________________________________________________________________________________________

Payment

Credit card # (required) _______________________________________________ Security Code __________ Exp. date ___________

Name on card ___________________________________________ American Express Visa MasterCard

Authorized signature _________________________________________________________________________________________________

Billing Street Number and Zip Code ____________________________________________________________________________________

Please automatically charge my credit card instead of issuing an invoice.

Bill agency Bill advertiser The advertiser is a paid-in-full TLPA Associate Member for 2016.

Fees (Transportation Leader magazine and the TLPA 2016-2017 Membership Directory)

Base advertising rate per insertion ________________________

Additional for back or inside front cover (25%)* ________________________

Additional for inside back cover (15%)* ________________________

Additional for preferred position (10%)* ________________________

Charge for color ________________________

Gross ________________________

Fifteen percent discount (if applicable & paid within 30 days) ______________________

Net total for each insertion ________________________

Signature ____________________________________________ Title _______________________________ Date ____________________

Name printed ________________________________________ Accepted by ____________________________________________________

Please return this contract to the editor at TLPA. A signed copy will be faxed to you to confirm your space reservation.


TLPA Chief Executive Officer

*The same preferred position must be run in all four issues of the magazine and the single issue of the membership directory (with the exception of a centerspread ad).

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Transportation Leader Magazine Advertising Contract Regulations For 2016

1. This contract authorizes the publisher of Transportation Leader magazine and/or the TLPA Membership Directory to insert advertising in specified issue(s) at established rates with the following terms and conditions being agreed upon.

2. No conditions, printed or otherwise, appearing on the space order, billing, or copy instructions that conflict with the publisher’s stated policies will be binding on the publisher.

3. A contract year is a calendar year. If more or fewer insertions are used than are specified in the order, charges will be adjusted in accordance with established rates. Advertisers that cancel insertions that have been contracted for are subject to forfeiting preferred positions in Transportation Leader and the TLPA Membership Directory.

4. The advertiser agrees to remit payment upon proof of publication, with the publisher reserving the right to hold the advertiser and/or the agency jointly and severally liable for such moneys as are due and payable to the publisher.

5. The publisher must receive cancellations in writing no less than 45 days in advance of the first day of the month of publication. Cancellations are not possible after that time. Covers are noncancelable contracts.

6. When a change of copy and/or artwork, covered by an uncancelled insertion order, is not received by the closing date, the advertiser’s most recent ad in Transportation Leader will be repeated.

7. The publisher’s liability for any error will not exceed the publisher’s charge for the advertisement in question. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. The publisher is not liable for delays in delivery and/or nondelivery in the event of any condition beyond the control of the publisher affecting production or delivery in any manner. The advertisers’ index is prepared under the policies of the publisher as an extra service to the advertiser. Therefore, the publisher does not assume liability for errors notwithstanding normal precautions.

8. The advertiser agrees to pay all expenses for additional ad preparation, such as typesetting, revisions, repairing, etc. The minimum charge for such service is $50.

9. Transportation Leader and/or the TLPA Membership Directory allows a 15 percent commission on gross rates to accredited advertising agencies or TLPA Associate Members that are current and paid-in-full at invoice date. Net due in 30 days of the invoice date, or the advertiser/agency forfeits the commission. If an advertiser’s invoices for previous advertisements in Transportation Leader have not been paid in full, the ad may not run in subsequent issues.

10. Preferred positions requested by the advertiser, such as center spread, opposite contents page, etc., will carry a surcharge as listed under “Fees” on the advertising contract, and are assigned on a first-come, first-served basis. Because of color signatures, preferred positions cannot be guaranteed to black & white advertisements, although the editor will make every attempt to grant those requests if possible. Requested positions are not guaranteed unless stated as a paid preferred position.

11. All advertising is subject to the publisher’s approval, with the publisher having the right to reject any advertising not in keeping with the publication’s standards. Advertisers and advertising agencies assume liability for the contents of all advertisements printed, and assume full liability for any and all claims arising therefrom made against the publisher.

12. Advertisements in Transportation Leader and/or the TLPA Membership Directory may not contain any reference to the current TLPA president or his/her company or companies. This includes photos, testimonials, and references to use or support of the advertiser’s product(s) by the president or his/her company/companies.

13. A credit card payment guarantee is required to place advertising in Transportation Leader and/or the TLPA Membership Directory. Unless you specifically request to pay by credit card, you will be invoiced for your advertisement. By signing this contract, you give TLPA the right to charge the credit card if your invoice has not been paid within 45 days of issuance.


Transportation Leader - TLPA

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