TRANSPO2012 Bonita Springs, Florida October 29 – 31 Revenue Generation Opportunities
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Transcript of TRANSPO2012 Bonita Springs, Florida October 29 – 31 Revenue Generation Opportunities
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TRANSPO2012Bonita Springs, Florida
October 29 – 31
Revenue Generation Opportunities
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Presenter
» Gene Glotzbach, PE ITS Program
Traffic Operations and Engineering
Florida Department of Transportation
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Current FDOT Revenue Generation
» Loadstar Agreement» Use of DOT rights-of-way for
commercial purposes» FDOT receives 41 percent
» Road Rangers» Sponsored vehicles
» Sponsored by Jaxlegal.com and State Farm
» CCTV and 3rd Party Data Agreements» One-time $1,000 access fee
» Annual $500 maintenance fee
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Infrastructure Available for Revenue Generation
» Opportunities associated with the 511 system» 511 Interactive Voice Response System
» FL511.com Website
» Mobile Application
» 511 Signs
» CCTV Cameras
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Infrastructure Statistics
» 511 Phone System: 213,000/month» Website: 67,500 visits/month» iPhone Application: 54,000 visits/month» My Florida 511
» Email alerts: 455,500/month
» Text alerts: 156,000/month
» Phone alerts: 22,500/month
» 511 Signs Now: Approximately 350 signs» 511 Signs Anticipated: Approximately 1,500 signs
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Keys to Revenue Generation
» Exposure or impressions» Contract term» Bundling options» Avoiding competing sponsors/advertisers» Build usage
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Future Revenue Generation for Florida 511
» FDOT in negotiations to provide a sponsored 511 system» Sponsorship messages on the IVR
» Sponsorship/advertising messages on FL511.com
» Sponsorship/advertising messages on 511 mobile apps
» Sponsorships on 511 roadside signs
» Couponing
» Nearby services (electronic logo signing)
» Naming rights
» Sponsorships on CCTV images
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Sponsorship messages on the IVRSponsorship messages on the IVR
» “You’ve reached Florida’s 511 Traveler Information Service, brought to you by the Florida Department of Transportation and Geico Insurance.”
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Sponsorship/advertising messages on Sponsorship/advertising messages on 511 Website511 Website
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Sponsorship/advertising messages on Sponsorship/advertising messages on 511 mobile apps511 mobile apps
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Sponsorships on 511 roadside signsSponsorships on 511 roadside signs
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CouponingCouponing
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Nearby services (electronic logo Nearby services (electronic logo signing)signing)
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Naming rightsNaming rights
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Sponsorships on CCTV imagesSponsorships on CCTV images
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Why Revenue Generation?
» To offset program costs, public agencies solicit private sponsors for government programs
» Sponsorships relieve taxpayers of funding programs
» Supplemental funds allow for increased innovation and enhancements
» Uses Department assets to generate revenue
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FHWA Revenue Generation Directive
» “Sponsorship opportunities benefit the traveling public with an improved transportation system by providing flexibility for public agencies to pursue innovative sources of financing…”(March 13, 2012)
» FDOT will develop a sponsorship policy and agreement with the private sponsors
» 511 Traveler Information System an ideal vehicle for revenue generation
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History of Revenue Generation
» 511 systems utilizing revenue generation for support: » Georgia 511
» Massachusetts 511
» Virginia 511 (sponsors pending)
» West Virginia 511 (sponsors pending)
» New York 511 (RFP issued)
» Wisconsin 511 (RFP issued)
» Coming 2013: Florida 511
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History of Revenue Generation
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» Results from FDOT 2008 revenue generation research study:» No strong (negative) reaction to
private companies sponsoring 511
» Future 511 improvements should be paid for by private companies
» Taxpayers should not have to shoulder the whole cost for the 511 system
» Would like enhancements to the 511 system
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QUESTIONS?
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Thank You!
Gene Glotzbach, P.E.ITS Engineer Administrator
Florida Department of Transportation
[email protected](850) 410-5616