Transparency report sharing the secret of word press themesplugins business
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Transcript of Transparency report sharing the secret of word press themesplugins business
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Transparency report:Sharing secrets of WordPress Themes/Plugins Business
Arjun Singh Thakuri(Founder/CEO - AccessPress Themes, Access
Keys)@aThakuri
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What is transparency report?A self prepared report (informal) that gives insight
on:• Revenue made • Strategies applied • Ups and Downs • Lessons learnt• Any other company statistics (eg. support, sales,
legal, customers etc)*Transparency reports might not be audited.
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Who does this?• Automattic• ENVATO• CodeInWP• WP Rocket• PIPPINS Plugins• WPCURVE• BUFFER• WooThemes (Customer Happiness Report)• Many others...
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What’s good about it?• Serves as Motivation • Indirect advantage - share information that
other people keep private. Be honest and gain trust. Get an insight into a business or niche you wouldn’t normally see.
• Sharing - a good way to give back to the community
• Transparency – Honesty : Loyal customers
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Lets give a closer look:
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Automattic – transparency report
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ENVATO – transparency reportTotal sales (Revenue made by each item) – is
transparent.Revenue sharing % - is transparent via their
policies. (Hence one can easily know which company is making what)
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CodeInWP – Transparency reportTransparency report (more detailed one) published
monthly – via their blogThey talk about revenue generated, marketing
strategies, challenges, A/B testing, new experiments and tips
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CodeInWP – Transparency reportTheir latest Transparency report states – their
monthly revenue (Oct) is: $93,850.30
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WP Rocket – Transparency reportTransparency report (more detailed one) published
monthly/bi-monthly – via their blogThey talk about revenue generated, marketing
strategies, challenges, new experiments, target for next months, and most importantly support/happiness report.
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WP Rocket – Transparency reportTheir latest transparency report revealed that their
revenue for Sep, 2015 was: $71,250
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WP Rocket – Transparency report
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What about AccessPress themes?• I presented a transparency report of AccessPress
Themes in WordCamp Nepal 2014 for the first time and many people loved it.
• Many got inspired
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Looking back...What did you see last year?Summary here:
• Started: Feb 2014• 1st FREE Theme launched: May 2014• 1st Premium Theme launched: June 2014• 1st Free Plugin launched: Sep 2014• 1st Premium Plugin launched: Sep 2014• Initial team (Feb 2014): 4 people • Team by last WC Nepal (Nov 2014): 9
Presented in Nov, 2014
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This year (2015)Our business model (Freemium)
• Freemium Themes • Freemium Plugins
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What did we continue?Most of the good things, specially the product
launch cycle
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The cyclePlanning
ExecutionEvaluation/Assessment
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What new we did?• Better products• Better Support • Sales and marketing
• Affiliate marketing • Promos and Advertisements
• Paid • Unpaid
• Brand building • Networking with the community
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Products overviewAs of Nov 1, 2015
2014 2015Free Themes: 1 11Premium themes: 1 8Free Plugins 1 14Premium Plugins 1 8
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Free themes, plugins downloadsTotal free themes downloads: 726,316Total free plugins downloads: 592,901
As of Nov 1, 2015
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Revenue sideThemes average monthly revenue: $23606.09 Plugins average monthly revenue: $1509.54Customization service average monthly revenue:
$500 - $1000Top seller (Theme): AccessPress Parallax PROTop Seller (plugin): AccessPress Anonymous
POST (PRO)Total refunds: 28
(As of Nov 1, 2015, Data of last 11 months)
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Branding2014 2015
FB page likes 655 5528Twitter Followers 86 404
YouTube channel subscribers: 66 807
Daily Website traffic 300-350 3300-3500
As of Nov 1, 2015
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Support / Customer happiness reportSupport forum:
44 Forums1,959 Topic4,752 Replies91% forum replied in less than 24hours.
Online chats: 9456 - online chatAverage daily chats: 28
Help desk (ticketing system)5911 - total ticketsAverage daily tickets: 24
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Good times!What happened good with us!
• Everything went almost as per the plan• The strategies worked • Great team work continued• Loyal client base • The community recognized us, promoted us, got
featured in many WP magazines.
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Bad times!• Ups and downs (Usual and natural!) • The devastating quake• Dependency in WordPress.org traffic
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Plans ahead• Try a different model apart from freemium• A/B testing • High end (next generation) products (some
innovation!) • Give (better and useful stuff) back to the
community
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What remained our Mantras? (Values)• Persistent with patience
• Innovation• The cycle (plan - execute - assessment - replan)• Product support
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Summing up• We put forward what we did & achieved honestly
and transparently• We want many (or some) of you get inspired • Have a strong trust that WordPress can be a great
platform for successful business!
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Got inspired?Good to know :) • Share your success with others• Share your bad times / good times with others • Inspire others • Grow together • (Don’t forget to) - Give back to the community
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Thank you!Have Questions?
@aThakuri / @apThemesAccessPress Themes