Transmission 1 - Managing Innovation (Hal Sandbach)
34
Creativity An approach from inside SCEE Managing
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Hal Sandbach from Sony's presentation from the first Transmission session.
Transcript of Transmission 1 - Managing Innovation (Hal Sandbach)
CreativityAn approach from inside SCEE
Managing
Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
“Experience the sheer joy of innovation and
the application of technology for the
benefit and pleasure of the general public”
Akio Morita, Made in Japan
$ € £ ¥
Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
How?
Inputs
Thinking
Ideas
www.ideo.com
What would be cool in a videogame?
RainShowerUmbrellaCloudsWater
TyreRubberTreadBlackRoundBald
NewInputs
New Thinking
NewIdeas
Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
Track record
Why do we create in SCEE?
How do we get ideas?
What do we do with those ideas?
Change established approaches
Spread the net wide
Survival of the fittest
