Transmedia to Free to Play - SIC2012
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SEATTLE INTERACTIVE ROADHOUSE INTERACTIVE FREE TO PLAY OVERVIEW Image from MechWarrior Tactics © IGP
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James Hursthouse, CEO of Roadhouse Interactive Mark Long, CEO of Meteor Entertainment Trends in Online Gaming, from Transmedia to Free-to-Play For over 30 years, video games have held a significant position in popular culture and in the technology industry. Console gaming has historically been the dominant platform and money-maker within the games business; however we have recently seen seismic shifts towards new models and platforms. The popularity of console gaming has leveled off. Mobile and social gaming are now at the forefront and there has been a huge increase in the prevalence of online games, many of which are one part of a larger mixed media strategy. Games aren’t just games anymore. They extend across film, books, action figures and beyond, opening doors for IP holders and brands of all kinds, even those outside the gaming space. And with an increasing amount of games adopting free-to-play business models, they are now more accessible than ever and reach a constantly widening audience. Join James Hursthouse and Mark Long for an intimate discussion about trends in the online gaming space and learn how these shifts within the game industry may be beneficial to your company.
Transcript of Transmedia to Free to Play - SIC2012
SEATTLE INTERACTIVE
ROADHOUSE INTERACTIVE FREE TO PLAY OVERVIEW
Image from MechWarrior Tactics © IGP
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 2
WHO WE ARE
ROADHOUSE INTERACTIVE was founded in December 2009 to be an end-to-end solution provider for high quality browser, social and mobile platform games. Roadhouse has grown to be one of the largest independent studios in Vancouver BC, and develops third party and original interactive content in addition to a game development and deployment platform.
“A 65-PERSON INDEPENDENT INTERACTIVE DEVELOPER”
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 3
MARKET ENVIRONMENT
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 4
MARKET ENVIRONMENT
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 5
FAMILY GUY ONLINE™
Funded directly by 20th Century Fox as an extension of the immensely popular Family Guy TV Series, Family Guy Online is an innovative ‘mid-
core’ free-to-play game available directly through any browser. The game went into open beta in Q2 2012. Roadhouse is responsible for full game
development as well as ongoing game management while translating this iconic brand to the online space.
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 6
MECHWARRIOR TACTICS™
Due to launch in Q4 2012, Roadhouse is responsible for the full development including art direction, product branding and game design while providing a
new, distinct vision for the iconic MechWarrior franchise.
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
WHAT IS FREETOPLAY?
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• Emerged in Asia around 2003.
• Primarily free / revenue from advanced features, functionality, or related products and services.
• Earn or buy virtual currency. • Alternative payment mechanisms. • Attracts the widest possible audience.
• Overcomes piracy.
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 8
MARKET ENVIRONMENT
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 9
GAMES THAT HAVE TRANSITIONED TO F2P
"For all we know there is a type of game out there that will continue to benefit from a subscription model, I've just not heard of it yet”
ArenaNet's Chris Lye
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
LEAGUE OF LEGENDS
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
FARMVILLE
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
ARM
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SOURCE:
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 13
ENGAGEMENT LOOP NOW INCLUDES PURCHASE
Positive Emotion Fun / Delight / Trust / Pride / Curious
New User Onboarding
Call to Action Customize / Share / Help / Compete / Buy
Player (re)Engagement Task / Mission / Game / Quiz / Gift
Visible Progress Stats / Challenges / Awards / Messages
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
WAYS TO MAKE MONEY (VIRTUAL ITEMS)
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
WAYS TO MAKE MONEY (VIRTUAL ITEMS)
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
WAYS TO MAKE MONEY (ALTERNATIVE MONETIZATION)
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
WAYS TO MAKE MONEY (ADS AND SPONSORS)
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(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 18
FREE TO PLAY INFLUENCING MANY AREAS OF SOCIETY
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL
KEY TO SUCCESS IS COST OF USER ACQUISITION VS LTV
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SOURCE:
(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 20
CONTACT
ROADHOUSE INTERACTIVE JAMES HURSTHOUSE, CEO [email protected] +1 604 354 3541
348 WEST 7TH AVENUE VANCOUVER, BC V5Y 1M4
www.roadhouseinteractive.com
