Transmedia Storytelling: An example of company use of

TransmediaElynn Kwok

MKTG 6226 – Social Media and Marketing for Management

What is Transmedia Storytelling? Transmedia Storytelling: a technique of telling

stories across multiple platforms and formats.

Grey’s Anatomy and Social Media Facebook Grey’s Anatomy: video game Grey Matter: Blog

Grey’s Anatomy: Transmedia Storytelling Webisodes

6 episodes “Message of Hope” Spin-off of the main storyline

Twitter @MirandaBailey MD Featured in upcoming episode

Sync iPad app Interactive TV app during the show

Purpose of Transmedia Storytelling Further enhance the brand

Transmedia storytelling has a greater effect when combined with other forms of social media

Keep the audience engaged Interaction between fans

Increased opportunities for advertising Grey’s Anatomy “Message of Hope” series was

sponsored by Carmex Lip Balm

Questions?