1. +TRANSMEDIARita NicastriSarah Martinez

2. +WHAT IS TRANSMEDIA? Transmedia storytelling is a process whereintegral elements of a fiction get dispersedsystematically across multiple deliverychannels for the purpose of creating aunified and coordinated entertainmentexperience -Henry Jenkins 3. + 4. Successful+Transmedia Campaigns 5. +BMWs Film Project 6. BARBIE AND KEN REUNITE+ 7. +https://twitter.com/Barbie 8. +Getting Socially Savvyhttp://www.facebook.com/barbie 9. +http://www.youtube.com/watch?feature=player_embedded&v=F0IQBgfphk4#! 10. FAILEDTRANSMEDIA +CAMPAIGNS 11. +The Matrix 12. +STUDIO 60: Defaker 13. +Response from Consumers This is lame, you cant even get stills from the set? You had touse screengrabs? Out of protest against this ridiculous, lazy and unoriginalmarketing attempt, Im going to boycott the show! A laughably bad attempt at viral marketing. Why? Rather than delivering on its claim to offer an insidersperspective on the show, the sites first entry was nothing morethan a mediocre recap of the events that took place on the show.The writer limited himself to a handful of meaningless, enthusiasticin character comments, from fictional fans to set the tone asDefaker did not offer any new content to viewers, the show quicklyfollowed the blogs fate and was cancelled after only one season. 14. + 15. + Each element must be self contained Each element must be new and significantly contribute to the story The platforms must be easily accessible at any point Blur the line between fiction and reality Know who your consumers areTRANSMEDIA DOs Digging deeper into the story must remain an OPTION for the user 16. + RedundancyInsult audience and dismiss constructivecriticism Allow the franchise to be mishandledTransmedia Donts 17. CONCLUSION+ 18. +Conclusion Through the use of social media, such as Twitter,Facebook and YouTube, transmedia has positively affectedthe way businesses operate their marketing campaigns. It is through creativity, hard work and innovation thatcampaigns become most successful. However, it is up to the creators to make sure that they donot lose sight of their original concept if transmedia is tobe used as an effective marketing tool. 19. DEBATE/DISCUSSION QUESTIONS+ 20. +Debate Questions Do you think that transmedia will continue to grow as a marketingstrategy ? Why or why not? Do you believe that The Matrix was successful in their transmediacampaign? Why or why not? Given the fact that transmedia demands a lot from consumers,how do you think this will fair with Joe popcorn vs. the workingmother? Do you believe that transmedia is more about the profit for thecompany or for the creators vision to provide the user with abetter experience? What are some ways that you believe your favourite story could betold through transmedia techniques? 21. +THE END