THE 10TH NITI CONGRESS AND WORKSHOP

Translators in the Electronic Media and the 21st Century Challenges27-28th September 2012 University of Lagos conference Hall

THE NEW ERA About the Advances in science and

technology that happen in the major languages of the world.

Translation as a medium through which cultures are conveyed

The Challenges

TRANSLATOR AND THE SOCIETY Who is the translator what are the societal expectations ? The Cultural nuances.

THE TASK What the Audience want to hear. Translating what content? How satisfying? How much is he attracted? Don’t send him off?

THE BACKGROUND

Current Tools, Techniques & Technology Where do we Stand? What is the Strategic Plan?

DEALING WITH THE CHALLENGES Dialectal influence Planning before hand Influence of neighbouring languages Timelines and Interference

DEPENDING THE NAME Who is a Translator? The starting point The training ground Dealing with the new lexicon Is database imperative?

SITUATIONS Can a translator make explicit or

implicit where necessary? The meaning over the form or

vice versa?

THE SITUATION CONTINUES Should he be faithful or

unfaithful? Should translation be localized or

Internationalized? Is exact equivalence a

possibility?

WHAT TO ACHIEVE Faithful Translation: Interprets the

exact contextual meaning of the original within the constraints of the grammatical structures of the target language.

Communicative Translation: This method displays the exact contextual meaning of the original text in a manner where both content and language are easily acceptable and comprehensible to the readers.

PROCESS… Decoding and Encoding: An analysis

of SL and TL and a complete study of the SL text prior to translation.

Certification: A constant re-evaluation of translated texts before usage.

CONCENTRATE… Word for word translation is misleading.• Digesting the text first. Ensure creating a lexicon Database.• Moving at par with the technology. • Borrow when you have to, it is allowed

…ENSURE Constant Reviews Strive for exact equivalence rather than

comparative equivalence. Borrow and Hausanise You are stagnant without a Database.

END…. Question Comments Observations

Thank you very much for your time

…END

Yakubu Magaji Azare (PhD) Bayero University, Kano. ymazare@yahoo.com 0803- 3752285, 0809- 8752285