Transition From Maps To Strategic Location Analytics | Qonnections 2016
Transcript of Transition From Maps To Strategic Location Analytics | Qonnections 2016
@QlikMaps #HappyMapping
Steve LytleDirector of Location Analytics
Hello!
QlikMaps.com | @QlikMaps | #HappyMapping
@QlikMaps #HappyMapping
Patrick VintonAnalytics8 CTO
Hello!
AGENDA• ESTABLISH BASELINE
1. Definitions2. Common use cases3. Practical considerations
• QLIKMAPS IN PRACTICE1. Big data2. Drilling3. Multilayer maps4. External data5. Popups
Establish Baseline
1 Definitions
MAPPING VISUALIZATION:Data represented on a map.
Mapping visualization is not the same as location analytics.Combine points and boundaries to provide quick look at disparate data.
Analyze your data in the context of location, proximity, density, and movement.
LOCATION ANALYTICS
2 Common Use Cases
Visualizing and Managing Sales Performance
SLA Compliance
Movement of Goods, Services, and People
COMMON USE CASES
3 PracticalConsiderations
Technologies that are not fully integrated have hidden cost.
Licensing and Support cannot be ignored.
Trust technologies created by vendors whose DNA is in big data with first-hand experience in customer deployments.
PRACTICAL CONSIDERATIONS
QlikMaps in Action
All dashboards and visualizations should be easy to consume, no matter the size of underlying data.
1. Making Sense of Large Amounts of
Data
Drilling through a geographical hierarchy is intuitive. Take advantage of this natural thought process.
2. Drilling
Your data is not one-dimensional.
Your visualizations shouldn’t be either.
3. Multi-Layer Maps
Reach outside the Qlik data model to provide additional context.
4. External Data
Provide detail without cluttering your map or dashboard.
5. Pop-ups
DEMO
QUESTIONS?
QlikMaps.com | @QlikMaps | #HappyMapping
• QlikMaps adds sophisticated, interactive mapping and location analysis to your Qlik dashboards.
• Plot points and/or territories: See where your assets, sales territories, and target markets are located.
• Use with or without an existing GIS system.• Works in any browser, including mobile/tablet
devices.
WHYQLIKMAPS?
• Simple architecture: No extra server required• Simple compliance: All 3rd party licensing included• Simple development: Identical to other Qlik sheet
objects• Simple UI: No end user training required• Simple deployment: Qlik extensions are easy to
install• Simple pricing: Priced by environment or tokens• External Data: Reach outside with Qlik data model• Full functionality from all devices
Points / Markers as CirclesMarkers with Custom ShadingMarkers with IconsPolygons / TerritoriesCustom Polygons / TerritoriesMultilayerDrillingInternational Boundary Library
Data Layers Qlik SenseQlik Sense + QlikMaps
QLIKMAPS VS. OUT-OF-THE-BOX MAPS
WMS LayersTile / WMTS LayersCustomizable PopupsGeolocationStreet ViewAdd Arbitrary Markers from UIGoogle SearchQueriesWrite Back SupportData Markups
External Data Layers Qlik SenseQlik Sense + QlikMaps
QLIKMAPS VS. OUT-OF-THE-BOX MAPS
Spider Plots / Flow ChartsRadial Plots / Density AnalysisAggregate KPI’s by DistanceWhat-if Analysis
Location Analytics Qlik SenseQlik Sense + QlikMaps
QLIKMAPS VS. OUT-OF-THE-BOX MAPS
THANK YOU
TOMORROW | 1:30PMAT THE ANALYTICS8 BOOTH
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