Transit Pricing Programs Value Pricing for Transportation in the Washington Region June 4, 2003...
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Transcript of Transit Pricing Programs Value Pricing for Transportation in the Washington Region June 4, 2003...
Transit Pricing Programs
Value Pricing for Transportation in the Washington Region
June 4, 2003
Richard F. StevensWashington Metropolitan Area Transit Authority
Transit Pricing Programs
Why employ pricing programs?
Charge an appropriate fee for the services provided – market based pricing
Influence the demand for services – demand management
1
Transit Pricing Programs
Market Based Pricing Strategies
Reflect demand and cost of service Peak /off-peak fare differentials Parking fees and rates Express bus fares
Influence mode access to Metrorail Feeder bus pricing
Promote trip chaining Bus and rail transfer policies
Grow the market Bus fare buydowns Transit benefit programs
2
Transit Pricing Programs
Influence mode access to Metrorail
Walking and bus are predominate modes in urban areas
Auto (park & ride and kiss & rider) and feeder bus predominate mode in suburbs
Parking capacity and bus headways affect suburban mode of arrival
Suburban Station AM Peak Period Boardings and Bus Service
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
4:30 -5:00
5:00 -5:30
5:30 -6:00
6:00 -6:30
6:30 -7:00
7:00 -7:30
7:30 -8:00
8:00 -8:30
8:30 -9:00
9:00 -9:30
9:30 -10:00
10:00 -10:30
Boa
rdin
gs
0
50
100
150
200
250
300
350
# of
Bus
es P
er H
alf-
Hou
r
Bus Service Boardings
3
Transit Pricing Programs
Demand Management Strategies
Influence temporal patterns of demand Shift demand to meet supply
Influence the mode of access to Metrorail Relationship to feeder bus fares to parking fees Level of service
Encourage other regional strategies Alternative work schedules Parking policies
4
Transit Pricing Programs
Influence temporal demand patterns
Shift demand to shoulders of the peak where excess capacity exists
Use peak-of-the-peak pricing as the motivator
Reduce the length of peak periods
Did not implement: Large fare differential required Complicates fare structure
0
50
100
150
200
250
300
350
400
6:00 AM
-6:30 A
M
6:30 AM
-7:00 A
M
7:00 AM
-7:30 A
M
7:30 AM
-8:00 A
M
8:00 AM
-8:30 A
M
8:30 AM
-9:00 A
M
9:00 AM
-9:30 A
M
9:30 AM
-10:00 A
M
Sup
ply
in C
ars
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Rid
ersh
ip
Excess Supply Ridership
Excess Supply
Excess Demand
5
Transit Pricing Programs
Summary
Many pricing strategies available in the transit planners toolbox
Pricing strategies can be successful Pricing strategies may not be stand alone actions
Service improvements Parking policies Congestion mitigation
Market impacts must be assessed Consumer Political capital
6