Transforming your Visitors into a Dedicated & Passionate Community
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Transcript of Transforming your Visitors into a Dedicated & Passionate Community
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Transforming Your Visitors into a Dedicated & Passionate
Community
Jennifer Sable Lopez Director of Community at Moz
@jennita
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Before We Begin…
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Now, Let’s Dig In
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Community!
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Moz Then and Now…
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A Peek Into the Past
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Lots of Blog Posts…
But, not a lot of conversation
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RSS Feed Circa 2008
Not bad, dude!
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Social Stats – Nov. 2009
~800 “fans” We hadn’t claimed
our URL!
~4,000 Followers
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Blog Traffic – Jan. 2010
394,000 Pageviews!!!
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Pro Q&A Forum – Sept. 2011
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Who Managed the Community?
No one… until 2009
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Let’s Look at Today
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A Post From April 2014
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Blog Traffic – May 2014
993,043 vs 394,000
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Pro Q&A Forum – May 2014
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Google+
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Who Manages it Now?
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Numbers shmumbers…
How Do you Do it?
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Consistency is Key
Blog started in 2004.!By August 2005, Rand alone already had 518 Blog posts.!
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Encourage Engagement
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Increase Engagement Via Email
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*You* Have to Engage As Well
One of our developers in the comments
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Be a Part of the Community
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Follow a Consistent Code
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Promote Community Members
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All Over the Place!
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Let Them Easily Find Each Other
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Have them Compete
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…And Earn Stuff
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Have a Plan
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Stick to Your Rules
Let these be your guide
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In the Forum
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In Blog Comments
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On Social Media
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The Little Stuff Counts
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Take it Offline
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IRL FTW!
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Have a Personality
Don’t be a robot,
yo.
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On All Channels
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It’s a Team Sport
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Whew.
This is Just the Beginning
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Jennifer Sable Lopez Director of Community at Moz
@jennita !!
Thank You