Transforming the intent to action
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Transcript of Transforming the intent to action
Transforming the intent to action
Plans are only good intentions unless they immediately degenerate into hard work
Peter Drucker
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCommunicating the impact
Source: classroom-aid.com
Factors contributing to vision
Regulatory Environment
Market Condition
Political Environment
Social Condition
Shareholder Expectation
Employee Interest
Customer Expectation
Community Need
Global Norms and Standards
National Norms and Standards
ValuePurpose
Elements of vision
CSR policy framework
CSR policy - components
Section Sub section Content
Company Information
General Information
Geographic informationSize of companyWho owns the company, shareholders
Economic Impact Turnover – salesNumber of employeesMarket shareProfit
Mission statement
Company objectives linked to CSRMD/CEO statement
Values List company values
Stakeholder consultation
List who the main stakeholders are on whom you have impactRelationships with non- governmental organisations
CSR policy - componentsSection Sub section Content
Workplace
Employees Equal opportunities (race, gender, age, disability) – workforce profile
Health and Safety – policies and trainingTraining/personal developmentCommunication with employees (newsletters, intranet, forums)Pay & benefits – remuneration, pensions, other benefitsWorkplace climate – employee handbookIndustrial relationsHR managementChild labour/forced labourOther (specific company issues)
Marketplace
Customers Customer satisfactionCustomer retentionSafety and qualityAfter salesConsumer education
Suppliers/supply chain
Code of conductSelection criteria (linked to CSR)Support local suppliersPayment of bills on timeBribes & corruptionCreating awareness of CSR
CSR policy - componentsSection Sub section Content
Community
•Charities, sponsorship, donations•In-kind support – time, resources, assets•Regeneration – economic impact, number of jobs•Employee involvement•Impact on society
Environment
Waste Recycling, Waste generated (tonnes or kilos), Hazardous waste, Policies
Water Water used (joules), Control Programmes
Energy Energy used (Kw), Control programmes
Materials Types used, Activities, Recycled materials consumed, Materials recycled
Health & Safety ISO, EMAS, Training, Communication to staff
Transport Green transport plans, Fuel reduction policy, Car fleet
First Group Example
Basic policy elements as per the companies act
AAI Example
Common loop holes of CSR policy
Adaptation of Anders & Winst Company lists of common CSR mistakes
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCommunicating the impact
Assumptions
Assumptions
Assumptions
Present State
Desired State
Interventions
Results
Log frame analysis
Log frame approach
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Problem analysis
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Objective formulation
Objective tree
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Strategy formulation
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Log frame matrix
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Indicator setting
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Activity planning
Source: http://www.slideshare.net/rexcris/logical-framework-and-project-proposal
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCommunicating the impact
Operational structure
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCommunicating the impact
Implementation Strategy
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCSR Communication
Performance management cycle
Measuring performance and impact
Source: Central government: Cost-effectiveness and improving annual reports,, Controller and Auditor General, New Zealand
Measuring performance and impact
Elements of M&E
Developing CSR policyProgram formulation/project designOperational structureImplementation strategy Performance managementCommunicating the impact
Why communicate?
Communicating the impact
Key considerations while communicating the impactWhom to communicatedWhat to communicateFrequency of communicationMode of communicationLanguage of communication
Keeping them informed - What to communicate and with who
MarketplaceRaise awareness about the way it operates responsibly in the market
WorkplaceMake a statement about improvements in its workplace policies
Community Convey information about its commitment to the local community
EnvironmentCommunicate about its initiatives that help topreserve the environment
employees, customers; consumer associations; suppliers; businesspartners; and investors
employees; trade unions (if any are involved); the local community; and public authorities
employees; relevant localinstitutions (e.g. associations, schools, hospitals); public authorities; and relevant NGOs
employees; business partners;relevant NGOs; consumers; public authorities and the community around it
Social campaigns - ExampleUnilever’s Lifebuoy Hand washing Campaign
Aircel’s Save Our Tigers Initiative
International Accountability Standards
Corporate responsibility has witnessed emergence of numerous initiatives aimed at standardizing firms’ behaviour with regard to social and environmental issuesIAS intend to
Encourage and guide corporate responsibility Provide ways to assess, measure and communicate organizations’ social and environmental Performance
IAS by categoryPrincipal Based
-Broadly defined principles with regard to social and environmental problems- Used as a guideline for action and starting point for dialog
Certification Based
-Involve certification, verification and monitoring against predefined criteria-degree of assurance that stated standards are actually being met
Reporting Standard Based
-A comprehensive and standardized frameworks for economic, social and environmental reporting- Foster transparency and accountability while at the same time enables comparisons
Process Based
-It focus on the question of how corporate accountability can be achieved- IT offers essential managerial guidance on how corporate accountability can be achieved
Soruce: Dirk Ulrich Gilbert, Andreas Rasche and Sandra Waddock
Principle Based
-UN Global Compact-OECD Guidelines-CERES
Certification Based
-SA 8000- ISO 14001
Process Based
-AA 1000-ISO 26000
Reporting Standard Based-GRI-BBA’s Forge Standard-CERES (Facility Reporting Project)-Green House Gas Protocol for Project Accounting
IAS by category
Reporting formats - NationalBusiness responsibility report – SEBI
The Business Responsibility Reports (BRs) has been made mandatory for top 100 listed entities at BSE and NSE as on March 31, 2012
It helps assess fulfillment of the environmental, social and governance responsibilities
Components of the BR areFinancial details (along with spending on csr as % of profit);
Directors responsible for BR; Principle-wise (as per NVGs) BR Policy/policies; Governance related to BR; Principle wise performance
Reporting formats – Companies ActThe annual report on CSR initiatives to be included in
the board reportbrief outline of the company’s CSR policy including the
statement of intent reflecting the ethos of the company
broad areas of CSR interest and an overview of activities proposed to be undertake
weblink to CSR policy (including the full list ofprojects/activities/programmes proposed to be
undertaken by the company)
Reporting formats – Companies ActThe annual report on CSR initiatives to be included in
the board reportComposition of CSR committeeAverage Net Profit of the company for last 3 financial
yearsThreshold Limit-(2% of this amount as in 4 above)Details of CSR activities/projects undertaken during the
year: total amount to be spent for the year; amount carried forward from earlier years; amount spent during the year as below; amount carried forward for the year
Reporting formats – Companies Act
CSR project/activity identified
Sector in which theProject is covered
Projects/Pgms 1.Local area/others2.specify the state /district(Name of the District/s,State/s where project/pgm was undertaken
Amount outlay (budget) project/pgm wise
Amount spent on theproject/ pgm Subheads:1.Direct expenditure onproject2.Overheads
Cumulative spend up to the reporting period
Amount spent:Direct/ through implementing agency*
*Give details of implementing Agency
Reporting formats – Companies ActThe annual report on CSR initiatives to be included in
the board reportIn case 2% is not spent, please provide the reasons for
not spending the amountA Responsibility statement, of the CSR Committee,
that the CSR policy implementation and monitoring thereof is, in letter and spirit, in compliance with CSR objectives
For further clarification / guidance, email [email protected]