Transforming the Back Office - A Multi-Screen Necessity
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Transcript of Transforming the Back Office - A Multi-Screen Necessity
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Transforming the Back Office:A Multi-Screen Necessity
Brian CappellaniSigma Systems
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Sigma Systems
• 15+ years of dedicated OSS development and deployment experience
• Successful OSS implementations for service providers of all types
• Privately held
• Deployments with operators ranging in size from 10 million triple-play-subscribers to 20,000 Broadband and VoIP subscribers
• Ongoing commitment to Research and Development
• Aligned with key industry standards
• Experience in diverse converged broadband environments:
‒ FTTx‒ DSL‒ DOCSIS‒ WiFi‒ Mobile broadband
The authority in provisioning Converged Broadband Services
• Headquartered in Toronto
• Centers of Excellence in Bangalore and Pune
• Global Sales and Services offices in the UK, Japan, Portugal & Brazil
• 50+ deployments in more than 20 countries
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Fundamental changes in video delivery
User Experience Quantum
Leap
Everything on Demand
Smart TVs& Retail
Devices
Second & Multi-Screen
IP Delivery& CDN
OTT Tipping Point?
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IPTV Integration Issues and Costs
Customer Orders fail after Order Entry Only 20% of installations are ‘incident free’
One in three installs require a second truck roll 25% of IPTV customers swap their STB within first 3 years of
service >90% of STB’s swapped out proved to be no fault found
Mariner Partners
McKinsey
TelcoTV operators spend 3 times more on Opex than Cable Cos
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MSO IP Video Evolution
While operators prepare for IP, they will continue to leverage existing video distribution networks
One potential upgrade path uses hybrid home gateways as a transitional device
IP delivery initially for adjunct devices but evolving to default means for video distribution
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Typical Current Video Environment
“Hard Wired” Video Silo – separate silo from broadband and voice
Simplistic models with Lack of Flexibility, Agility How do deal with new demands, dynamic vendor
environment and still make the transition ?
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Typical Current Video Entitlements
Simplistic entitlements modelHousehold and STB based
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New Definition of Entitlements
New model expands entitlement definition to include advanced features
Entitlements defined once and can be associated to multiple platforms – including Users and unmanaged consumer devices
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The Service Layer
Service Layer provides the key “insulation” from changes & adds agility
Abstraction key to migration of subscribers from legacy to next gen
Orchestration key to common experience across platforms Doesn’t have to be “rip and replace”
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In Summary
Both Telco and Cable Operators need to change their video paradigm for multi-screen and next generation video delivery
Move from household and STBs to users, identity and entitlements
Abstract the delivery mechanisms and platforms with a service layer
Simplifying the service layer allows you to keep BSS layer relatively intact through the evolution