Transforming the Back Office - A Multi-Screen Necessity
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Transcript of Transforming the Back Office - A Multi-Screen Necessity
Transforming the Back Office:A Multi-Screen Necessity
Brian CappellaniSigma Systems
Sigma Systems
• 15+ years of dedicated OSS development and deployment experience
• Successful OSS implementations for service providers of all types
• Privately held
• Deployments with operators ranging in size from 10 million triple-play-subscribers to 20,000 Broadband and VoIP subscribers
• Ongoing commitment to Research and Development
• Aligned with key industry standards
• Experience in diverse converged broadband environments:
‒ FTTx‒ DSL‒ DOCSIS‒ WiFi‒ Mobile broadband
The authority in provisioning Converged Broadband Services
• Headquartered in Toronto
• Centers of Excellence in Bangalore and Pune
• Global Sales and Services offices in the UK, Japan, Portugal & Brazil
• 50+ deployments in more than 20 countries
Fundamental changes in video delivery
User Experience Quantum
Leap
Everything on Demand
Smart TVs& Retail
Devices
Second & Multi-Screen
IP Delivery& CDN
OTT Tipping Point?
IPTV Integration Issues and Costs
Customer Orders fail after Order Entry Only 20% of installations are ‘incident free’
One in three installs require a second truck roll 25% of IPTV customers swap their STB within first 3 years of
service >90% of STB’s swapped out proved to be no fault found
Mariner Partners
McKinsey
TelcoTV operators spend 3 times more on Opex than Cable Cos
MSO IP Video Evolution
While operators prepare for IP, they will continue to leverage existing video distribution networks
One potential upgrade path uses hybrid home gateways as a transitional device
IP delivery initially for adjunct devices but evolving to default means for video distribution
Typical Current Video Environment
“Hard Wired” Video Silo – separate silo from broadband and voice
Simplistic models with Lack of Flexibility, Agility How do deal with new demands, dynamic vendor
environment and still make the transition ?
Typical Current Video Entitlements
Simplistic entitlements modelHousehold and STB based
New Definition of Entitlements
New model expands entitlement definition to include advanced features
Entitlements defined once and can be associated to multiple platforms – including Users and unmanaged consumer devices
The Service Layer
Service Layer provides the key “insulation” from changes & adds agility
Abstraction key to migration of subscribers from legacy to next gen
Orchestration key to common experience across platforms Doesn’t have to be “rip and replace”
In Summary
Both Telco and Cable Operators need to change their video paradigm for multi-screen and next generation video delivery
Move from household and STBs to users, identity and entitlements
Abstract the delivery mechanisms and platforms with a service layer
Simplifying the service layer allows you to keep BSS layer relatively intact through the evolution
Thank You
Brian CappellaniCTO, Sigma [email protected]