Transforming Textile Printing - Welcome to InfoTrends Inc
Transcript of Transforming Textile Printing - Welcome to InfoTrends Inc
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Production Printing & Media
Transforming Textile Printing
• Determineout lookforanalogtodigita l t rans i t ion
• Gaugedemandfordigita l text i le product ion indifferentsegments
• Ident i fy barr iers
A Questex Company
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IntroductionThepotent ia l for d ig italprintingtoinfluencethe$165
bi l l ionpr intedtext i le markethas longbeenpromised,
yet less than1%ofpr intedtext i les aredigita l ly pr inted
today.
InfoTrendsbel ievesthet imehasf inal ly comefordigita l
technologiestos ignif icantly inf luencethismarketandis
developingthismulti-clientstudytoanswerkeyquestions.
Digita l pr int inghasbrokenthroughfromtheproof ing
andprototypingmarketand is nowviableforshort-run
product ion. Thedominantproduct ionprocessestoday
areanalogf latbedandrotaryscreenpresses. Work
current ly producedonf latbedscreentext i le presses is
nowwel l withinthecapabi l i t ies of the latest
generat ionofdigita l text i le pr inters .
Demandsfromcl ientsarea lsochanging,andthe
combinat ionofnewdemandsandthetechnologiesto
meetthemwi l l t ransformthemarket. Understanding
thattransformation is crucia l tobeingabletoprof i t
f romit . Webel ieveexamplesfromadjacentpr int ing
marketssuchasV istaPr int andMimeo incommercia l
pr int ing, Bui ld-a-S ign ins ignageand Ingraminbooks
showthepotent ia l of d ig i ta l pr int ingtodisrupt
th is market.
T r a n s f o r m i n g T e x t i l e P r i n t i n g
Major Factors Driving Change in
the Global Textile Printing Market
Supply Chain Requirements
• Reducedcyc lest ime–speedtomarket
• E l iminat ionofexcess inventory/control of
cashf low
• Greatercustomizat ion–better standoutand
appeal todemandfor indiv idual i ty
Globalization
• Consistency&accuracy inglobal sourc ing
• Hownewpr int ingtechnologiescandisrupt
establ ishedsupplychains
• On-demandproduct ionrequiresmoving pr int ingc losertopointofneed
Buyer Demands
• Faster cyc let imes– increasespeedtomarket
• Better “standout”throughpersonal izat ionand
customizat ion
• Improvedv is ib i l i ty andaccuracyfromdesignto
del iverythroughworkf lowmanagementsoftware
• Reduced inventoryand improvedcashf lowby
us ingshort runpr int-on-demand
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Advances in Printing Technologies
• Developments in inksforwiderrangeof
fabr ics andappl icat ions
• Faster andmorere l iable jett ingextends
appl icat ionsfordigi ta l pr int ing
• Workf lowmanagementsoftwares impl i f ies
or ig inat ion, approval andproduct ion
New players/print service provider evolution
• Newtechnologiesandbusinessmodels
creater iskandopportunity
• Entrepreneur ia l f i rmscandevelopcompel l ing
offer ingsus ingnewmodels
• Graphicspr int ingf i rmshavetransferable
d ig i ta l sk i l l s
• Text i le pr int ingf i rmshavesector-specif ic
expert ise
• UnderstandSWOTanddevelopappropr iate
strategy
PSPsarepr imedfortext i les . Arecentsurveywith
FESPAshows38%ofPSPsareexpect ingtodivers i fy
into inter iors and29%intofabr ic /garmentpr int ing.
Project ObjectivesThis studywi l l provide ins ight intothesupport your
customersrequire inthis channel andprovide
strategicsupport regardinghowtomoveforward
with in i t iat ives inthetext i le space.
• Determineout lookforanalogtodigita l
t rans i t ion inthetext i le pr int ingmarket
• Gaugeout lookfordemandfordigita l text i le
product ion indifferentfabr ic segments ( fabr icsfor garments, inter iors , industr ia l text i les )
• Ident i fy adopt ionbarr iers andpainpoints in
currentprocessesandval idateenabl ing
technologiestohelpsubscr iberscompete
moreeffect ive ly
• Provide ins ightaboutthesupport endusers
require, providestrategicsupport andgo-to-
marketrecommendat ions
Global Research Initiative
Theresearchforthis landmarkstudywi l l havea
worldwidereachwithafocusonAP/J,EMEAandtheU.S.
Market ResearchInfoTrendswil l conductextensiveprimaryandsecond-
aryresearch inkey industr iesandregions. Thea imof
this research is tounderstanddeeplywhatthebusi-
ness issuesdifferentstakeholderswithinthesupply
chainhavewiththeproduct ionofpr intedtext i les and
whattheywould l iketoaddresstheir unmetneeds. I t
wi l l a lso invest igatetheir currentawarenessofdigi ta l
text i le pr int product ion inregardtomeet ingtheir
requirements inc ludingqual i ty, product iv i ty, economics
andsusta inabi l i ty. The interv ieweeswi l l bese lectedto
ensureasbroadanddeepcoverageasposs ib lecover ing
themost importantgeographiesandtypeands izeof
businessaswel l astheful l -breadthofthesupplychain.
Primary Research
In-depth Interviews
InfoTrendswi l l conduct50 in-depth interv iewsus ing
astructured interv iewguidewithamixofopenand
c losedquest ions. These interv iewsareamixofon-s i te
v is i ts andbyte lephone.Therangeofsurveyrespon-
dentswi l l bebased inEurope,MiddleEast andAfr ica,
NorthAmerica, andAsia-Pacif ic regions.
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Cl ientswi l l receiveacombinat ionofreport , presenta-
t ionmater ia l , andresearchdataforseniormanage-
ment, productmanagersandplanners, andsalesand
market ingexecut ives.
Themater ia l wi l l inc lude:
• Execut iveSummarywithkeyf indings, and
recommendat ions
• Detai ledwrittenreport withtext , charts , and
graphs
• Markets iz ingandf iveyearforecast 2011-2016
- Hardware
- Ink
- Retai l va lue
• Technologysuppl ier anddemanddr iver prof i les
• Regional /countryprof i les detai l ingnumberof
organizat ions, productsandmarkets
Project Timeline
June/July: Developinterviewguides
Ongoing: In-depthinterviews,deskresearch
September/
October:Marketanalys is andforecast
November: Distributefinaldeliverables
Breakdown of Interviewees by Supply Chain Position
Fabric & Design Specifers
(2/3of Interv iewees)
Producers
(1/3of Interv iewees)
Fashionhouses Clothweavers
Fabr ic des igners Hardware&Software vendors
Retai lers Inkmanufacturers
Wholesalers /d istr ibutors Pr inters
Secondary Research
InfoTrendswi l l leveragepreviously-publ ishedresearch
i t hasconductedaspart of i ts ongoinganalys is of the
text i le market.
InfoTrendswi l l a lsothoroughlyexamineotherex ist ing
market information inc luding industrytradeassociat ions,
governmentagencies, publ ished industryreports , t rade
art ic les, industrydatabases, companywebsites, and
othersources.
Analysis & Project Deliverables
InfoTrendswi l l conductextens iveanalys is of the
deskresearchand in-depth interv iewstodevelopa
comprehensiveunderstandingoftheopportunit ies
and issuesfordigi ta l text i le pr int ing.
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For more information, join Barney Cox as he discusses how this study will take a look at major factors driving change in the global textile printing market. Transforming Textile Printing will answer key questions surrounding how digital technologies will significantly influence this space.
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InfoTrends is the leadingworldwidemarketresearchandstrategic
consult ingf i rmforthedigita l imaginganddocumentsolut ions industry.
Weprovideresearch, analys is , forecasts , andadvicetohelpc l ients
understandmarkettrends, ident i fy opportunit ies, anddevelopstrategies
togrowtheir bus inesses.
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