Transforming Sales & MarketingAround the Modern Buyer

• @Jill_Rowley• Social Selling Evangelist• Modern Marketing Expert• Startup Advisor

Meet the Modern Buyer

Digitally-driven Socially-connected

Mobile Empowered

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #SocialSelling

@jill_rowley #SocialSelling

@jill_rowley #B2BMX

Advocates are proof you live up to your marketing

@jill_rowley #B2BMX

Marketing Needs to Know More about Sales

Sales Needs to Know More about Marketing

We all Need to Know More about our CUSTOMERS

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #B2BMX

Mindset: from Selling to Helping

Skillset: digital, social

Toolkit: a fool with a tool is still a fool

Why do Social Selling?

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #B3BMX

Social Selling is using Social Networks to do Research to be

Relevant to build Relationships that drive

Revenue.

@jill_rowley #B2BMX

@jill_rowley #B2BMX

1. Buyer-centric LinkedIn profile2. The Art of a LinkedIn Invite3. LinkedIn Job Change Alerts4. Join LinkedIn Groups5. Advanced Search in LinkedIn6. Find Alumni7. Recommendations & Endorsements =

Credibility8. Share Content

@jill_rowley #B2BMX

The Art of a LinkedIn Invite

@jill_rowley #B2BMX

To be Interesting; Be Interested

@jill_rowley #B2BMX

Lead to you; not with you

@jill_rowley #B2BMX

@jill_rowley #B2BMX

Don’t be Single Threaded

@jill_rowley #B2BMX

Content is the Currency

of the Modern Sales Professional

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #B2BMX

Using Twitter for Research

and

Relationship Building

@jill_rowley #B2BMX

@jill_rowley #B2BMX

@jill_rowley #B2BMX

What I read, watch, listen to, & share

5 Things for Sales Enablement to do Right Away!

• Marketing & Sales Alignment around the customer

• Centralized content library

• Content aligned to buyer’s journey and buyer persona(s)

• Curate third party thought leadership content & identify Influencers for Sales 

• Social Selling training and enablement program @jill_rowley #B2BMX

Get a copy of Social Selling Mastery!

@jill_rowley #B2BMX

#B2BMX