Transforming last mile to become first mile of citizen ......• Internet is in the Core of Change...
Transcript of Transforming last mile to become first mile of citizen ......• Internet is in the Core of Change...
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1
Transforming last mile to become first mile of citizen centric innovation
VP Niitamo, UDOI RDI Dir. Tallinn, 18.12.2009
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials2
The themes• Internet is in the Core of Change• Open Connectivity and Open Platforms as basic enablers
• MultiCognitiveRadio, ”multiplatform”
• 3rd party Innovation – the Soul of mobile Internet• Open Source, Social mobile networking
• New Service Enablers• Livinglabs as a solution to realize human driven innovation in early adaptor lead
markets• Eco sustainability driving consumer beh. change
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials3
DECENTRALISATION IN THE ECONOMY? Global problems—local solutions!
Decentralisation
Global / local
Nature as a model
Logo: Freecycle 2008.
Logo: Grameen Bank 2008.
Logo: Viva Favela 2008.
Logo: Creative Commons 2008.
Logo: Kiva.org 2008.
Peer-to-peer distribution
Open source
Cooperatives
Closing the loops
From consumers to creators
New accountability
Graph: Kalundborg Centre for Industrial Symbiosis 2008.
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials4
Origin Living Labs• MIT, Boston, Prof William Mitchell
• MediaLab and School of Architecture and city planning• ‘Living Labs as a research methodology for sensing,
prototyping, validating and refining complex solutions in multiple and evolving real life contexts.’ Applied in Europe in folllowing;
• 1. Bringing laboratory based technology test-beds into real-life user focused environments for validation. (INFO SOC Research on Application and Research test beds/FIRE, Future Internet Research)
2. Developing MOBILITY SERVICES for citizens in a lead market environment with early adaptors or in premarket demonstrations. Focus in an user centric co-design/co-creation process and Public Private Partnerships.(IST SO e-Government..ref.Intelcities, e-inclusion and e-democracy ,AAL)
3. COLLABORATIVE LivingLab Networks which are becoming global and where regional public players are driving developments and concurrent models for adoption attracting private sector for investments and participation (ENoLL and LL-Europe,Innovative city dialogues,Telecities etc.)
4. NATIONAL and regional networks such as in Finland, Sweden,Netherlands, Slovenia or in Catalunia, Nordic/Baltic, Northern Kalot. In Finland initiative came from Industry/DIMES to create national beta-testing capability, where in 13 innovation locations to validate new mobility services in a real user centric models called LivingLab-Testbeds Open User driven Innovation (LITE-Open) and supported with Tekes technology and innovation program(SHOKS).
18 december 2008 4
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials5
A missing link in innovation
Innovation “no man’s
land”
Research push Market pull
Phase 1Solution proposal
Phase 2Prototype
Phase 3Pre-commercial product/service
Phase 4Commercial
product/service
Phase 0Research
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials6
Innovation funnel towards sustainable market
Pre-market innovation funding
Venture fundingPublic R&D funding
Research Lead marketsRDI(R&D+Innovation)
Research lab R&D lab Living labsTest-beds
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials7
SHO(C)Ks – For Open Innovation in Finland , DIMES driving national LL uptake
BETA CULTURETechnology driven innovation
User driven innovation
Business ecosystem
Standards, IPRs
Emergent agile networks
Technology networks
Lead marketsLITE OPEN
Test Beds & Living Labs
European (ENoLL) and Global Networks
Nordic/ Baltic Networks
Bilateral (SWE,BE,SLONL) LivingLabsCollaboration
Global LL collaboration RSA,Brazil,Jap,TW, China
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials8
Potential Lead Markets in 7 regions of Netherlands
• Emerging markets for testbed and living labs• Health and well being (Health valley LL)• Energy and durability (Climate Street)• Mobility and workplace (Virtual workplace)• Amsterdam,Leiden,Almeere,Groningen,Twente,Delft,Rotterdam,
N A T I O N A L S T R A T E G Y
Social and technological innovations
Prerequisites for innovation, innovation environments
Societal and economic development
Economicopportunities
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials9 9
EU Presidencies Roadmap for ENoLL
Finnish Presidency Launching Helsinki Manifesto
2006 Autumn
Portuguese PresidencyRenewing Lisbon strategy for people
Autumn 2007
German Presidency emphasisingRegional innovation(Bremen &
Munchen LLs),Spring 2007
Slovenian PresidencyChallenging cross-border and
Pan European level Open InnovationSpring 2008
French Presidency bringingInnovation to citizen level
,Autumn 2008
Czech PresidencyRural Networks,
Spring 2009
Swedish PresidencyCross Border Networks
Autumn 2009
1st Wave ENoLL, Autumn 2006
2nd Wave ENoLL, Autumn 2007
3rd Wave ENoLL, Autumn 2008
4th Wave ENoLL , Autumn 2009 and spring 2010
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials10
129 ENoLL Members
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials11
ArchipeLabo- LL,Small is beautifull
Experimentation•Purpose, scope•Implementation•Observations, report•Video•Pictures•Recommendations, changesData layer
LL infraAnalysis
Joint Learning and knowledge
creation
Diagnosing andRLL experiments
preparation
Use, co-creation, validation, evaluating
Deployment, Testing
Training the users
USE – BEHAVIOR – PRODUCT -USE
ArchipeLabo ©
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials12
User InterfaceCaptured in videoCaptured in notes
Source: Farmer 1
Changes desired» »
Check of SMS functionality
New prototype version» »
New testing cycle in usewith more farmers
Feedback Type and Source Evidence Presentation Feedback to Implementation
Real life use - check by farmer 2 - feed-back based efficiency in use
Product/Service Development with one to one Users
Methodology for real life experimentation cycles
ArchipeLabo ©
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials13
The Nokia Eco Sensor Concept includes a range of built-in sensorsto help you monitor your health, environment and weather.
Challenges for Europe1. Is there an European dimension in UDOI in managed
environments such as LivingLabs2. Do we have national and European instruments to drive
early market RDI3. Can we drive smart regulation for global leadership in
new emergent global businesses4. Can we attract global investments and other innovation
resources to European regions5. Do we have a rapid single European market for ramp up
6. How to collaborate with emerging markets such as Brazil; by individual countries or European front.
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials14
From global policies towards regional policiesChallenge is how we bring citizen centric innovation outcomes to different level of
policy arenas.Policies should be divided at least into three categories;1. Geographic and institutional border related policiesRegional policies (on regional and national legistlative level, funding from reg,nat and eur sources)National policies (on national, european and global level, funding nat. And eur sources)European policies (Primarily on european level with aim on maximum impact on global level)Global policies (Global organisations in all levels;civic, public, private).
2. Thematic policiesEducation policies (national level and benchmarking on european and global level)Industry policies (sectoral aspects and national-euro and global levels)Research Policies (Institutional,national,european levels)Policies towards legal and regulatory issues (IPR and patents, dataprotection,privacy,)
3. Sectoral policiesFollowing sectoral LLs cud support policy making; ICT for energy, environment monitoring, content
distribution in peoples, media,web 2.0, eWellbeing and eHealth, Logistics, public transportation, tourism, cross-border issues
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials15
Policy Vision for ENoLL
Vision Statement:
’ENoLL would become a voice of citizen driven innovation in Europe with a strong Global Impact’
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials16
Enabling Technology Platforms
Enabling Technological Innovation
Systemic Innovationvalidated by users in environements
of PPCP
Enabling Institutional Infrastructure
Enabled Social Innovation
Vision for ENOLL – Enabled InnovationSystemic Innovation extended in Networks of PPCP Environments
Pan EuropeanNetwork of LL
European Network of Living Labs
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials17
Roadmap in user engagement in UDLL
Users monitored/u-data simulation
User collaborating
User participating
User designing
User producing
Nokia stack towards UDOIResearch;Lablets
R&D:Nokia Forum, Maemo, TestbedsRDI:Nokia Alpha and Betalabs, LLs,
Maemo etcEarly/Lead market initiatives:
Livinglabbing, Maemo etc..
Livinglabbing
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1818 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Human Level”Neighbourhoods orSelf organising virtual LLs”
Local Level”Local Innovation ServiceProvider”
Thematic Level”Network of thematicLivingLabs”
Global Level”Global LivingLabNetworks”
Usage Level”Testbeds and other trial platform”
European Network of LL” CoreLab service in EU ”
Layers of LivingLab
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials19
Regional Typology of RURAL
PrimaryProduction
• Technology relatedto precision farming
• Technology for auctioning and pricing
Proximityto urbancentre
• Cooperation withScience Parks
• Technology for publicadministrationcooperation
VastSparcely
Populated
• Technology related to edemocracy
• Technology related to public services
RURAL
REGION
Areas withAlternatingDegrees of
Access
• Technology related to turism
• Technology related to service delivery
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials20
Hungarian Rural Living Lab Services for the Open Innovation
• User Integration RTD development and coordination by USZ• Concept testing on Mobile Spray Diary by the end users: Mórakert Producer Organisation• Usability Testing with the end users: Mórakert Producer Organisation
• Infrastructure ( i.e. Wireless Mesh Network) by Homokkert Kistérségi Integrációs Kht., USZ – Department of SW Engineering
• Investment and Policy advice by X10D International IT Services Ltd.• Innovation funding map (via National Innovation Strategy,3Q 2007)• Support mechanisms (via Economical Operational Program of
• Public the Structural Funds, 3Q 2007 )• Private
Company Confidential© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials21
Current activities
Education (LL for eSkills DG Entr, Digital Competencies DG Educ., EIT and KICs)Industry (EEP , OISPG, Digital Europe)Energy (EPC,,,)eHealth eBankingRegional and National Innovation policies,,national clusters and interregional
collaboration??,ERRIN,Smart Cities,Connected cities etc.