Transformative capacity-building models: Strengthening grantee communications skills beyond funding

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+ Transformative Capacity Building Models: Strengthening Grantee Communications Skills Beyond Funding Communications Network October 4, 2013 |#comnetwork13 @kanter @farra @chicagopolkadot @micheal_hoffman

description

As nonprofits of all sizes struggle to keep up with social media, video and other communications strategies, foundations are looking for ways to transform the nonprofits they support and build the skills of staff to bolster the fields they serve. Through management assistance programs, peer-learning cohorts, train-the-trainers and grant-supported training there are a variety of options out there. In this session presented at the 2013 Communications Network Conference, I joined Michael Hoffman (See3), Beth Kanter (author and master trainer), and Eva Penar (The Chicago Community Trust) for a lively discussion of pros and cons of different models and examples. Together we examined how you can structure (or restructure) your capacity-building programs, evaluate if grantees are ready and measure progress along the way. We’ll also shared some of the moments of failure — and what we learned as a result.

Transcript of Transformative capacity-building models: Strengthening grantee communications skills beyond funding

Page 1: Transformative capacity-building models: Strengthening grantee communications skills beyond funding

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Transformative Capacity Building Models: Strengthening Grantee Communications Skills Beyond Funding

Communications Network October 4, 2013 |#comnetwork13

@kanter

@farra @chicagopolkadot

@micheal_hoffman

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+Agenda

  Introduction and Icebreaker

  Transformative Capacity Building: What’s the Value?

  Models and Approaches: Discussion

  Things We Have Learned

  Reflection

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+Audience Poll

  Does your foundation provide capacity building beyond funding?

  What type of capacity building programs?

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Photo: US Department of Agriculture, Flickr

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Transformative Capacity Building

In-depth learning that helps grantees strengthen skills in a way that lasts and changes the organization.

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Flickr photo by Tobyrotter

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+SpectraGram

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Supporting capacity building is a waste of our foundation’s resources

Agree Strongly ………………..Neutral…………………Disagree Strongly

Photo by NEP, Flickr

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+Models and Approaches

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1: Master Class 2: Workshop, Follow Up

3: Expert Consulting

4: Peer Learning

•  A few examples and discussion

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+Many Different Models

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Intensive Master Class

Workshop, Monthly Meetings

Blended Approaches: Content or Peer Learning Instructional Design

Other

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+Model: Hands On Workshop Intensive Master Class International Fundraising Congress

  Annual Fundraising Conference in Holland, intensive pre-conference workshop

  Goal: Short, intensive work to both learn and do

  Structure: 6 hours over 2 days, up to 45 people per, depending on limits set by facilitator

  Attendees: From large and small organizations, all wanting to raise more funds

  Outcomes: Individuals with new skills, high morale and budding plans to bring those new skills home with them

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Model: In-Person Networking Workshop + Monthly Meetings Nonprofit Technology Network (NTEN)

  Funded by Chicago Community Trust

  Goal: Equip nonprofits with marketing/tech/social media expertise

  Structure: Partner NTEN to host workshop; sustain momentum with monthly meetings

  Incentive: Direct access to national expert—at no cost to nonprofits

  Outcomes: Support for nonprofits beyond funding priorities, creation of a community of practice, increased perception of funder as giving and accessible

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+Model: Blended Approach Content Delivery & Experts Consultants Jewish Day School Social Media Academy

  Funded by AVI CHAI Foundation – 3 cohorts, since 2011

  Goal: Help Jewish Day Schools develop strategic use of social media in marketing, alumni relations and development

  Structure: In-person kickoff, webinar trainings, project or ‘experiment’, fundraising campaign, peer support via conference calls and Facebook group, and personalized coaching and consulting

  Incentive: Fundraising match + expense reimbursement

  Outcomes: Institutional buy-in, increased engagement on at least one social channel, new donors/$ raised

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+Model: Blended Approach Peer Learning and Coaching Networked Nonprofit and Measuring Networked Nonprofit

  Funded by Packard Foundation OE Program, 8 cohorts, since 2010

  Goal: Improve networked strategy, social media integration, and measurement skills

  Structure: Blend of content delivery with peer learning. Use of monthly conference calls, learning analytics, target coaching, learning culmination, Facebook group, and wiki journals

  Outcomes: Improved practices, established integrated strategy, measurement, organizational buy-in, informal collaboration with other organizations in cohort, replicated peer learning model internally or with partners

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+Other Models…

  Train the Trainer

  Circuit Rider

  Consultant Matching

  Peer coaching

  Conferences

  MOOC/online courses

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+Design Principles

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The Things We Have Learned!

Foundation Involvement

Recruitment Vetting

Curriculum Content

Instructional Design

Delivery Measurement Evaluation

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+Reflection

  Think and Write:   What resonated?   What is your big takeaway?

  Grand Synthesis

  Want to keep the conversation going?

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