Defining Your Management Company

• Through the years, savvy community managers leveraged new technologies to improve efficiency. They recognized these were transformational technologies

How innovations built around the consumer are changing business practices in community association management

TRANSFORMATIONALTECHNOLOGIES

Through the years, savvy community managers leveraged new technologies to improve efficiency. They recognized these were transformational technologies

The way things were: 1970s

• Community Management in the ‘70s

• Everything was manual

• Ledger cards for tracking receivables

• Phones were public

• Inspections – a yellow legal pad

• Staff time was staggering and an impediment to growth

• Drive-up advertising

• Transformational technology?

The Desktop Calculator

The way things were: 1980s

• Community Management in the‘80s

• Phones were public

• Inspections on a yellow legal pad

• Communications? Phone and letters

• Spreadsheets for tracking accounting

• Yellow pages advertising

• Transformational technology?

The Personal Computer

The way things were: 1990s

• Community Management in the ‘90s

• People used pagers!?

• Inspections done on yellow legal pads

• Community management software becomes prevalent

• Communications? Phone, letters, some email

• Website advertising

• Transformational technologies?

Websites, Email

The way things were: 2000s

• Welcome to the new millennia!

• Email becomes ubiquitous

• PDAs arrived (and disappeared)

• Mobile phones become cheaper

• Inspections, still done by hand

• Social media and texting begin to appear

• Communications?

Phone/letters/email/web

• SEO / Search engine advertising

• Transformational technology?

Mobile Phones

Web 2.0

The way things are: Today

• Welcome to 2014!• Smartphones replace cell phones

• Tablets making inroads on laptops

• Hi-speed cell networks

• Social media is everywhere

• Inspections are being done on mobile devices

• Communications? More than you can even list!

• Inbound ‘content’ marketing

• Transformational technologies?

The Cloud, Social Media

& Smart Phones

Defining Your Management Company

Are you running your business like it’s 1982? If you’re not investing in the cloud & mobile technology for your management company, you might be losing out!

Defining Your Management Company

This presentation was first given at the TOPS CAMfire Conference in

St. Petersburg, Florida in August 2014. Learn more about CAMfire at:

www.camfire-conference.com