Transform 2014: User-Centric Business Tools Based on Kapow Software™
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Transcript of Transform 2014: User-Centric Business Tools Based on Kapow Software™
Deutsche Telekom RACCOON - How Deutsche Telekom builds innovative user-centric business tools based on Kapow Software™
Rüdiger Adam
M2M Competence Center
DEUTSCHE TELEKOM AG
San Diego, March 2014
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DEUTSCHE TELEKOM PROFILE
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Form a state-overview
telecommunication company
to a service provider:
My First Choice for
Connected Life and Work
for customers
Transformation
Deutsche Telekom – Transformation
•Traditional telecommunication markets decline
•Extreme competition & declining prices
•Strong impact of regulation & political broadband targets
►High investments in modern networks
Industry & markets
•Defend market position in core market
•Increase efficiency
•Develop innovative services & new business models
►Expand customer service
Challenges Deutsche Telekom
•Mobile internet & high speed networks
•Exponential data traffic growth
•Network and IT-security
►Gigabit society
Trends & technologies
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DEUTSCHE TELEKOM‘S VISION AND STRATEGY
My First Choice for Connected Life and Work
Seamless connectivity
for the Gigabit Society
More innovation
by cooperation
Secure cloud
solutions
Best-in-class
customer experience
Connected life Connected work M2M
M2M as overall enabler for Connected Life & Work
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M2M MARKET VIEW BROAD VARIETY OF MARKET SEGMENTS PROVIDING HORIZONTAL AS WELL AS VERTICAL BUSINESS OPPORTUNITIES
M2M Ecosystem
Verti
cal b
usin
ess
oppo
rtuni
ties
1. Transport & logistics
2. Vehicle telematics
3. Smart metering/Smart grid
4. Connected consumer electronics
5. Security
6. Retail & commerce
7. Industrial automation, monitoring & control
8. Health care
9. Public sector & infrastructure
1
2
3
9
7
6 5
8
4
Horizontal business opportunities
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M2M SIM Connectivity - Outlook: Global M2M Market forecast M2M IS MOVING INTO THE INTERNET OF THINGS CONCEPT
source: June/July 2013
2022 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
150
200
250
300
450
11
50
MIL
LIO
NS
OF
UN
ITS
BILL
ION
S O
F U
NIT
S
?
400
350
100
50
0
INTERNET OF EVERYTHING: TRILLIONS
CONNECTED CONSUMER: BIILLIONS
M2M: MIILLIONS
G' 08
G' 08 G' 06
G' 08 G' 06
A' 10
S' 10 J' 10
H' 09 G' 08
J' 12 S' 10
A' 10
J' 12 J' 10
H' 10
MR' 12
E' 10
M' 12
A
E
G
H
J
MR
M
S
LEGEND
CONNECTED OBJECTS
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M2M Solution at DTAG in 2014 FIRST STEPS TOWARDS IN INTEGRATED CONCEPT FOR EU
First point
Second point
Third point Subpoint A Subpoint B Subpoint B1
Connectivity
Marimba – Global SIM
SLA / QM
Infrastructure
HW
SW, Application
Operation
Data
Big Data management
Awarenes
Information/
Content
M2M Services
Smart Energy / Smart Grid
Connected Car
eHealth
Retail & commerce Vending Telemetry
Transport & Logistics Real Time Cargo Monitoring
Industrial Automation Remote Equipment Management
Serial Switch Network
Solar Power Plant Management
Water Flow Management
Wind Power Plant Mngmt
Tank Level Monitoring
Street Lighting
Management
Parking & Mobility
Management
M2M Solutions @M2M CC Public Sector @M2M CC
T-Systems Solutions
T-City/
Fridrichshafen
M2M Concepts
Smart City
Industry 4.0
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The SMART CITY INTEGRATING VARIOUS APPLICATIONS & USE CASES INTO ONE SCENARIO
Smart security
Smart water management
Traffic Management
Public Transport
Climate control
Emergency services
Public Space Advertising
Environment & Public Safety
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EVOLUTION OF DATA MANAGEMENT AND ANALYTICS FROM SEPARATED SILOS TO A CONSOLIDATED APPROACH
today tomorrow
huge amounts of social data from
Social media
Smartphones
Localization services
cross-usage of M2M and consumer data has not yet been established
Consumer – isolated data usage
limited use of available data
huge potential through intelligent data analytics
M2M – isolated data usage Big Data – overarching data usage
Data Analytics
DT value add Dedicated Cloud offerings
Secure data handling
Data enhancement (e.g. network data)
Data Analytics
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Emergency Services
missions
roadblocks
accidents
etc.
Traffic traffic volume
traffic jams
parking lots
etc.
Personal Data calendar & time
flight data
current location
etc.
Public Transport timetable
real-time delays
no. of passengers
etc.
BIG DATA ANALYTICS SMART CITY – CONTEXTUAL PERSONAL ASSISTANCE
Consumer context related travel alarm based
on real-time traffic
recommendations about fastest vehicle
real-time route planning
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Have you been to the zoo lately?
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Heterogenous Systems that MUST cooperate
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One powerful easy to handle tool
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Enabling the Citizen Developer
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Life is for sharing – but play it safe
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Lend a hand? With pleasure
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This image or recording is the work of a U.S. Fish and Wildlife Service employee, taken or made during the course of an employee's official duties. As a work of the U.S. federal government, the image is in the public domain.
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The Solution - RACCOON
Rapid Application Creation for Customer Online Operation Networks
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M2M Innovation – Rapid Application Development
Migration
Citizen Development
API-less Interfacing
Sharing
Workflow Automation Service Deployment
Data Mining
If you can think it, it’s possible… with us! Rüdiger Adam
M2M Competence Center, Deutsche Telekom AG
Landgrabenweg 151, D-53227 Bonn, Germany
www.telekom.com/m2m