Transfer of networks and building up a cluster

Agenda

Day 2: Cluster Management: Tool box

09:00-09:15 Setting the Scene

09:15-10:15 Presentation Clusterland Upper Austria Ldt. (example Automotive Cluster)

10:15-10:45 Coffee Break

10:45-12:15 Transfer of a Network into other Clusters and Networks and building up an ITC-Cluster

12:15-13:30 Lunch

13:30-14:30 Methodology to run an excellent cluster

14:30-15:30 Financing of cluster organizations

15:30-16:00 Coffee Break

16:00-16:30 Group work: How to measure success of Cluster organizations

16:30-17:00 Presentation of Group work results and discussion

17:00-17:30 How to measure success of Cluster organizations: conclusions and wrap-up

18. Juni 2014© Clusterland Oberösterreich GmbHSeite 1

Transfer of a Network into other Clusters andNetworks and building up an ITC-Cluster

“Innovation through cooperation“ in Clusters and Networks in Upper Austria


The foundation of Clusters and Networks

Analysis of the sector and of the regional value chain:Ctitical mass of companies

Competitiveness of the companies

How complex is the regional value chain

Are relevant R&D Insitutions located in the region (e.g.Kunstuniversität: Universität fürkünstlerische und industrielle Gestaltung (University of Arts))

BUT at the end it is always a political decision to found a cluster ( integration of industry)


Growth path not successful – 80 partner companies; smallest Network/Cluster within Clusterland OÖ GmbHAt least three-digit amount of partners needed (critical mass for successful Cluster cooperation projects)

NDM is subcritical refering to:Internal ressources (2 persons) min.3 necessaryMember companies (89 partners – incl. bancrupt and discharge: 9)Structure of partner companies inhomogeneousBudget (about. 200t€ turnover); necessary about 400-500t€

Low stability of Networkmanager-> 4 Networkmanager within 8 years

Topic of Network difficult for UA companies to deal with


Why to shut down NDM?

Analysis of NDM-Partners (total 80)

Potential of enterprises (product design relevant for most COG partner companies)

Most partner from UA (just 8 from different regions, 1 from CH)38 manufacturing companiesService provider:

Communications design in a broader sense: 10Product -designer: 12

34 enterprises (mostly manufacturing companies) are already partners in one or several clusters 20 additional companies fit (very) well to an already exiting clusterJust 4 companies did not suit any cluster (hairdresser, goldsmith, consultant)

18 June 2014© Clusterland Upper Austria Ltd

Shut down of NDM: Procedure

Decision taken by Werner Pamminger (CEO)

Informing relevant politicians

Informing owners

Informing the regional administration

Informing advisory board

Informing member companies

Offering tailor-made service package to partner companies (integrating ”product design“ in other clusters)


Key Messages

An organisation’s ability

to learn, and translate

that learning into action

rapidly, is the ultimate

competitive advantage.

Jack Welch


Kontakt & Information

18. Juni 2014Seite 9

IT ClusterInformation Technology – Innovation Driver

In touch with Innovation

IT-Cluster development

2001: Feasibility Study ITC-Cluster

■ Conducted by the Chamber of Commerce on behalf of the state of Upper Austria (UA)

■ Initiated by Prof. Bruno Buchberger,Head of Softwarepark Hagenberg

■ Outcome: IT-topic not possible for clustering, because

• Value-chain not along a linear chain, but a network

• No leading companies

■ Suggestion: Mechatronics-Cluster

© Clusterland Oberösterreich GmbH www.ITcluster.at 10

IT-Cluster development

2010: Restart of the approach

■ Support by State of UA and chamber of commerce

■ Theoretical limits less importantIT-Cluster already set up in many regions

End 2011: Workshop with about 30 companies

■ Branch addresses expectations

■ Positive feedback

Beginning 2012

■ Political decision (Minister of the government of Upper Austria for Economy)incl. funding : Go!

Start 7.1.13


IT-Cluster: Survey of Demand

Potential: Software/IT-producer in UA?

� Statisics are often biased

� Expert Representatives at the Chamber of Commerce, UBIT (Consultants & IT):consultants, accountants and … IT

� about 3500 members in UA, incl. 2000 one-person business: consultant & IT Freelancer

� ICT � how to count telecommunication enterprises ?

UA: strong small-scale, regional value creating IT economy

■ young creative scene related to University of Applied Sciences FH Hagenberg & JKU Informatics: Lifestyle IT Start-ups

■ Runtastics :

■ IT Spin-offs derived from strong industry

■ Some well established (medium sized: 200-400 employees on the spot) internationally active software-providers (FABASOFT, BMD, MIC, SYSTEMA)


IT-Cluster Financing

Core funding of the State of Upper Austria

� 2013-2016: 950 TEUR(2013: 200 TEUR, then 250 TEUR p.a.)

� Constantly increasing self-financing rate:

− Membership fee, event participation;later on: Sponsoring, advertising

− 2013 about 15%

� In general: Cluster need about 500 TEUR to work sustainably successful (e.g. Personal).


Key Topics

■ Security

■ Cloud Computing

■ Lifestyle-IT: social & mobile

■ solid Business Software

■ Software for the Industry

■ Big Data in Industry� Key topic for Upper Austria!

■ Software Engineering


Partner Contribution■ for 1- 9 staff € 320■ for 10 - 49 staff € 475■ for 50 - 249 staff € 635■ for ≥ 250 staff € 1.265exkl. VAT

Information and Communication

Qualification

Cooperation

Marketing & PR

International Relations

Benefits■ Contacts, networking

■ IT sector news

■ ITC events for a reduced price

■ Marketing platform: www.ITcluster.at, monthly newsletter

■ Optional public funding for innovative cooperation projects


ITC Events

April

Mai

Juni

Juli

Aug

Sept

Okt

Nov

Dez

Jän

Feb

März

April

Mai

Juni

Juli

Aug

Sept

Okt

Nov

Dez

Jän

Feb

März

20132013

20142014


■ ITC-Auftakt 10. April 2013

■ ITC Roadshow powered by UBIT6 regionale Workshops bis Juni 2014

■ ITC Get-together @ FabasoftStart einer Veranstaltungsreihe, 11. Juni, 17h

■ ITC Roadshow @ Linz: Software Engineering20. Juni, WK Linz, 16h00

■ ITC meets automotive„Das vernetzte Fahrzeug“ bei automotive.2013, 24. Sept

■ ITC Jour-fixe „IT Security“ Start bei„IT-Sicherheit am Donaustrand“, 2. Okt

■ ITC meets MöbelbrancheOktober 2013

■ ITC meets JKU-Informatik7. Nov. 2013, 14h, JKU Science Park

■ ITC Conference „Big Data in Industrie & Wirtschaft“ ITC Jahrestagung, Q1/2014

Cluster & Netwerks

2004

19981999

2000

2002

2006

Plastics

Automobil

Furniture & Wood

Health Tech

Mechatronics

Ressources & Energy Efficiency

Envirimental Tech

Human Ressources

2003

2009

2013Information Technology


> 1800 Member companies, ~ € 60 Billion Volume

Value Creation Chain, Michael Porter


Value Creation in the IT SectorP

rimar

y A

ctiv

ities

Sup

port

Act

iviti

es

Infrastructure

HR

Logistics incoming

ProductionMarketing

SalesLogisticsoutgoing

Accounting

external IT

IT Value Creation Crown

SoftwareDevelopment

ITServices

Application

IT Infrastructure

Application

• Institut für Telekooperation• Institut Für Anwendungsorientierte Wissensverarbeitung (FAW)• Institut für Wissensbasierte Mathematische Systeme

(FLLL - Fuzzy Logic Laboratorium Linz-Hagenberg)• Institut für Wirtschaftsinformatik – Software Engineering

6 Partners in Research & Education


71 ITC Partners total

1 Media Partner

Bindeus-FischnallerUnternehmensberatung

64 Company Partners (by 26. August)

FH OÖ IT GmbH

Lessons learned (1):

� „It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

Charles Darwin

=> STABILITY THROUGH FLEXIBILITY


Lessons learned (2): Sometimes that´s the way it is


Illustration: Susanne Straße (IO 2008)

Lessons learned (3): Success factors : Part 1

One single legal entity for ALL Clusters and Networks

Clusters along the whole value-chain AND horizontal Networks

No focus on one single region

18 June 2014© Clusterland Upper Austria Ltd

Lessons learned (4): Success factors : Part 2

Management by objectives

Slim command structures

High level of personal responsibility


What´s that?

The most important success-factor of cross-cluster innovation in Upper Austria

Any Questions?


12:15-13:30 Lunch


Transfer of networks and building up a cluster

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