#reputationagewthashtag.com/reputationage

Transcript from February 23, 2011 to February 24, 2011All times are Pacific Time

February 23, 2011

5:22 am JGChesney: @mStonerblog hiya! Hope we get a chance to meet; I'm presenting Thur. AM onUni Web Strat in the #ReputationAge

1:10 pm mStonerblog: @JGChesney I'll look for you! Thought yr topic sounded interesting.#ReputationAge

4:19 pm JGChesney: I set up a hashtag archive for Twitterverse Q&A on my #CASE8 talk on the#ReputationAge via @wthashtag http://wthashtag.com/reputationage

4:27 pm andrealauder: RT @JGChesney: I set up a hashtag archive for Twitterverse Q&A on my#CASE8 talk on the #ReputationAge via @wthashtaghttp://wthashtag.com/reputationage

February 24, 2011

3:10 pm JGChesney: Speaking at #CASE8 this morning on University Web Strategy. Follow#ReputationAge to ask questions: http://bit.ly/ehFNXR

3:11 pm andrealauder: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy.Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR

3:14 pm MikeMcCready: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy.Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR

3:16 pm mStonerblog: @MikeMcCready I'm really glad, since YOU were the inspiration for the tweetup inthe first place! #CASE8 #ReputationAge

3:19 pm CynthiaFawcett: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy.Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR

3:25 pm JGChesney: @CynthiaFawcett thanks! Would love if u could live-tweet ur thoughts to#ReputationAge for #UAlberta folks who couldn't afford coming??

3:35 pm CynthiaFawcett: @JGChesney Absolutely, my friend! I was hoping that live-tweeting your#reputationage talk would be cool with you. :-)

4:51 pm andrealauder: @CynthiaFawcett @JGChesney Looking forward to the discussion on#ReputationAge from the #Case8 conference. Wish I could be in #yvr.

5:00 pm MikeMcCready: Looking forward to the presentation by @JGChesney on university web strategy ina #ReputationAge at #case8

5:17 pm CynthiaFawcett: @jgchesney I am preparing to tweckle your #case8 #reputationage presentation.Glad the room is warm, won't be distracted by cold feet. :-)

5:19 pm JGChesney: Great to see a full house here at #case8 #ReputationAge talk! Welcome,everyone!

5:21 pm lauriewang: #reputationage university web strategy session with @jgchesney! #case8 woohoo!

5:23 pm iamkimu: looking forward to day2 at #case8! timmys, check. university web strategysession, go! #reputationage

5:28 pm CynthiaFawcett: #ReputationAge Top web concerns: mapping strategy on to real outcomes &getting resources to match imagination to sustain a dynamic site.

5:28 pm MikeMcCready: My one big concern with web content strategy is trying solicite institutional inputand buy-in. #ReputationAge

5:29 pm GoyaEli: #reputationage #Case8 online strategy concern - serving multiple target audiencesand resources

5:29 pm lauriewang: #reputationage concerns: too many audiences. Alum, students, prospectivestudents, researchers, staff...

5:31 pm iamkimu: i can spend all day posting & tweeting for work, but how much time/resources dowe allot to our FB/Twitter efforts? #reputationage

5:31 pm lauriewang: #reputationage Universities created social networking. Believe it or not! #case8

5:33 pm iamjasonbeard: RT @lauriewang: #reputationage university web strategy session with@jgchesney! #case8 woohoo!

5:33 pm mStonerblog: @CynthiaFawcett I can tell I'm missing a *really* good session. Wish I could bethere. #ReputationAge #case8

5:34 pm CynthiaFawcett: 1990s everyone jumped on to the dotcom wagon by developing crappy "me" sitesthat were frustrating. #ReputationAge #case8

5:36 pm MikeMcCready: RT @lauriewang: #reputationage Universities created social networking. Believe itor not! #case8

5:36 pm lauriewang: 2000s: when web usability was taken very seriously, though most universities fellbehind. #reputationage #case8

5:38 pm cguenard: My biggest concern re: online strategy? Getting folks to follow branding guidelinesand our visual identity. #reputationage

5:40 pm lauriewang: Convoluted student experience= #fail #reputationage #case8

5:40 pm CynthiaFawcett: Universities #fail if we make the student experience confusing or convoluted.#reputationAge #case8

5:40 pm colene: From @JGChesney's University Web Strategy in the Reputation Age: convolutedstudent experience=fail. They will broadcast it. #reputationage

5:40 pm CynthiaFawcett: RT @lauriewang: 2000s: when web usability was taken very seriously, thoughmost universities fell behind. #reputationage #case8

5:41 pm lauriewang: It's not who you are, it's how you share. #reputationage #case8 So true

5:41 pm CynthiaFawcett: How and what we share and interact defines who we are in the #ReputationAge#case8

5:41 pm lauriewang: It's about how you are NOT interacting. #reputationage #case8

5:43 pm colene: It's not who you are, it's how you share. #reputationage

5:43 pm iamkimu: if you haven't decided what your (univs) reputation will be, it's going to be decidedfor you. #reputationage #case8

5:43 pm MikeMcCready: Reputation is how you deliver your experience ~ @JGChesney #case8#ReputationAge

5:45 pm CynthiaFawcett: @jgchesney is an excellent public speaker. Very easy to listen to and follow.#ReputationAge #case8

5:46 pm lauriewang: you're designing a business strategy. #reputationage #case8 #webstrategy

5:47 pm CynthiaFawcett: #reputationAge = collaborative University Vision > academic plan > faculty plan >schools plans > unit plans #case8

5:48 pm CynthiaFawcett: In the #ReputationAge we have to create an optimal online experience foreveryone who interacts with our university #case8

5:48 pm lauriewang: Agreed! RT @CynthiaFawcett @jgchesney is an excellent public speaker. Veryeasy to listen to and follow. #ReputationAge #case8

5:50 pm MikeMcCready: I see at least 3 iPads in the #ReputationAge session. How did they get wifi? I leftmine in my room because of lack of wifi yesterday #case8

5:52 pm CynthiaFawcett: University leaders have to buy in to integrated and collaborative business goalsbefore we develop online strat in the #reputationAge #case8

5:53 pm CynthiaFawcett: @MikeMcCready 3G, my friend, 3G #ReputationAge

5:55 pm CynthiaFawcett: In #ReputationAge gather strategy, mix roles, enable grassroots solutions, collatelarger needs & highlight pattern of needs #case8

5:55 pm lauriewang: Deans by nature are business people. #reputationage #case8 #mfp@cynthiafawcett

5:55 pm CynthiaFawcett: Student recruiters are the sales force of a university in the #ReputationAge #case8

5:56 pm CynthiaFawcett: Not all of 'em. Just the really good ones. @lauriewang: Deans by nature arebusiness people. #reputationage #case8 #mfp @cynthiafawcett

5:56 pm lauriewang: Lifetime engagement model strategy is so important yet often overlooked. Prospstudents become current, alum, prof, legacy. #reputationage

5:57 pm CynthiaFawcett: RT @lauriewang: Lifetime engagement model strategy is so important yet oftenoverlooked. Prosp students become current, alum, prof, legacy. #reputationage

5:58 pm lauriewang: RT @CynthiaFawcett: Student recruiters are the sales force of a university in the#ReputationAge #case8

5:59 pm iamkimu: RT @CynthiaFawcett: Student recruiters are the sales force of a university in the#ReputationAge #case8

6:03 pm lauriewang: Integration needs with other parts of the university also so important and oftenoverlooked. Collab people! #reputationage #case8

6:04 pm CynthiaFawcett: RT @lauriewang: Integration needs with other parts of the university also soimportant and often overlooked. Collab people! #reputationage #case8

6:05 pm iamjasonbeard: RT @lauriewang: Integration needs with other parts of the university also soimportant and overlooked. Collab people! #reputationage #case8

6:06 pm MikeMcCready: Conduct user survey to understand engagement choices #ReputationAge #case8we plan on doing that with a focus on mobile

6:06 pm lauriewang: Marketing and communications need to collaborate with IT. Lucky I love my ITteam! #reputationage #case8

6:06 pm CynthiaFawcett: Mobile apps, social networks and university web overlap in a cloudy way to createinterdisciplinary knowledge sharing #ReputationAge #case8

6:07 pm iamkimu: mobile content strategy: ask your diff audiences where they prefer to interact:web, social media, email? #reputationage #case8

6:07 pm CynthiaFawcett: Moodle, google and university web can mashup to create " moogle." What the??#ReputationAge #case8

6:08 pm MikeMcCready: @JGChesney will you be sharing your slide deck later on? #ReputationAge#case8

6:08 pm CynthiaFawcett: RT @MikeMcCready: Conduct user survey to understand engagement choices#ReputationAge #case8 we plan on doing that with a focus on mobile

6:08 pm lauriewang: Wow #ualberta sounds like it's going places! They sound like a fantastic school.#reputationage #shamelessplug #case8

6:08 pm CASE8: RT @lauriewang: Marketing and communications need to collaborate with IT.Lucky I love my IT team! #reputationage #case8

6:09 pm lauriewang: RT @CynthiaFawcett: Mobile apps, social networks and university web overlap ina cloudy way to create interdisciplinary knowledge sharing #ReputationAge #case8

6:09 pm GoyaEli: #reputationage #case8 Participate, influence and encourage. Giant pie on thescreen?.yummy

6:10 pm CynthiaFawcett: P.I.E. Participate. Influence. Encourage. Let stake holders experiment with socialmedia to remain authentic #ReputationAge #case8

6:10 pm CynthiaFawcett: RT @iamkimu: mobile content strategy: ask your diff audiences where they preferto interact: web, social media, email? #reputationage #case8

6:12 pm lauriewang: Interdisciplinary environments. We need to work together. #reputationage #case8

6:12 pm H_Amos_: Let people and units experiment with web strategy - its okay to learn what worksand what doesn't by making mistakes #reputationage #case8

and what doesn't by making mistakes #reputationage #case8

6:12 pm CynthiaFawcett: "If you think you can do it all yourself, you need to get over yourself. It is notabout the silo any more."#reputationAge #case

6:12 pm CynthiaFawcett: RT @H_Amos_: Let people and units experiment with web strategy - its okay tolearn what works and what doesn't by making mistakes #reputationage #case8

6:12 pm lauriewang: Smiling stock photos don't tell your real story. Be authentic. #reputationage#case8

6:13 pm H_Amos_: We're at universities and should engage with people studying web strategy#reputationage #case8

6:13 pm lauriewang: Because because because because because! Always answer the why.#reputationage #case8

6:13 pm colene: I like the PIE analogy: participate, influence, encourage. (banana cream pls)#reputationage #case8

6:15 pm lauriewang: @colene yes, i could go for some banana cream pie right now! #reputationage

6:17 pm CynthiaFawcett: Takes courage 2 put oneself & institution on "the road to authenticity." Payoff willbe big but take a long time. #ReputationAge #case8

6:18 pm lauriewang: Serve each audience authentically. #reputationage #case8

6:18 pm iamkimu: all these presentation slides with candy & food are making me hungry.#reputationage #case8

6:20 pm CynthiaFawcett: "engage your maven" Same thing as tapping in to grapevine influencers?#ReputationAge #case8 nice mention of @mastermaq in #yeg

6:20 pm lauriewang: @jgchesney mentioning the beloved @mastermaq in her talk. Yes, he is a mavenin our community! #reputationage #case8

6:21 pm CynthiaFawcett: "you cannot contain your reputation" ~ @jgchesney #ReputationAge #case8

6:22 pm lauriewang: Online marketing is a science, not an art. Quantitative measures and qualitative!#reputationage #case8

6:22 pm andrealauder: RT @lauriewang: Wow #ualberta sounds like it's going places! They sound like afantastic school. #reputationage #shamelessplug #case8

6:22 pm lauriewang: Yes, metrics take a lot of time and work. But so important! #reputationage #case8

6:23 pm H_Amos_: Online strategy is a science not an art - need to be flexible and be able to changecourse #reputationage #case8

6:23 pm CynthiaFawcett: In Comms and marketing, we all need to have better Analytics training &stats/methodology experience, IMO. #reputationAge #case8

6:23 pm lauriewang: Hoarding information is dead. AMEN. #reputationage #case8

6:24 pm lauriewang: RT @CynthiaFawcett In Comms and marketing, we all need to have betterAnalytics training & stats/methodology IMO. #reputationAge #case8

6:24 pm CynthiaFawcett: The work is never done in the #ReputationAge but don't let that exhaust you.#case8

6:25 pm H_Amos_: RT @CynthiaFawcett: In Comms and marketing, we all need to have betterAnalytics training & stats/methodology experience, IMO. #reputationAge #case8

6:25 pm iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN. #reputationage #case8

6:27 pm MikeMcCready: RT @iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN.#reputationage #case8

6:28 pm CynthiaFawcett: Be data driven 4 better buyin from senior university admin. Frame work decisionsw/in business but don't forget the story! #ReputationAge

6:29 pm CynthiaFawcett: We are blessed to have a visionary & strategic web team at #ualberta#ReputationAge #case8

6:31 pm lauriewang: Agreed! RT @CynthiaFawcett We are blessed to have a visionary & strategic webteam at #ualberta #ReputationAge #case8

6:31 pm MikeMcCready: @JGChesney you really know your stuff. I would love to chat more and retain

6:31 pm MikeMcCready: @JGChesney you really know your stuff. I would love to chat more and retainongoing chats. #ReputationAge #case8

6:33 pm iamkimu: @JGChesney thanks for a great session! lots to think about. #reputationage#case8

6:37 pm kempedmonds: RT @iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN.#reputationage #case8

6:40 pm CASE8: Communications track was packed. Thanks everyone! And extra thanks to@JGChesney for an awesome preso! #reputationage #case8

6:49 pm andrealauder: RT @lauriewang: Online marketing is a science, not an art. Quantitative measuresand qualitative! #reputationage #case8

6:50 pm mStonerblog: RT @CASE8: Communications track was packed. Thanks everyone! And extrathanks to @JGChesney for an awesome preso! #reputationage #case8

6:51 pm mStonerblog: @CASE8 I could tell from the tweets that @JGChesney was awesome!#reputationage #case8

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