trakt lets you find out what everyone is watching, right now.

consumers producers & distributors

trakt is a privately-owned C-Corporation located in Portland, OR and San Diego, CA.

It’s like Last.fm, for video. TV analytics for media centers, HTPC’s and mobile.

Keep a history of what you watch, automatically.

Never forget where you left off in a TV series.

See what’s trending and what your friends are

watching.

Receive recommendations based on what you and

your friends like to watch.

View data from a variety of different media players,

centralized in one interface.

Identify shows that are popular in regions where

they may not be highly promoted or accessible.

Learn about your users reaction to content through

engagement statistics.

Consumers

trakt automatically knows what you’re watching in your media center and updates your profile.

Anyone running a compatible media center, such as Boxee, XBMC and Plex can use trakt. Any media center that isn’t compatible yet can easily be integrated through our API.

Those without a media center can still “check in” to TV shows and movies using one of many trakt mobile apps, developed by members using our API.

Much like Spotify, trakt integrates with Facebook’s new Timeline to show when users are watching their shows.

trakt is the only service of its kind to fully support automation, checking in and fully displaying a users’ complete watching history. Thanks to automation, trakt collects more data per active user than any competing Social TV service.

Real-time information is available at trakt.tv, see what everyone is watching right now.

The API is used for everything from mobile applications, to Siri integration, to embedded reviews (we call them “shouts”). We perceive our approach to closely follow the original Twitter model.

Membership and “scrobbles” (a term coined by Last.fm, a similar service, but for music) have shown growth every single month. Our users watch an average of 10,000 episodes and movies every day.

Producers & Distributors

trakt displays data that is real-time and puts information from different media centers in a centralized interface. The data gives insight into what consumers are watching with media centers in their homes.

Dynamic graphs and maps are available to show trending and past data, including a geographic overlay.Examples: Geographical Display

trakt Statistics

The trakt team is ready to receive feedback from content producers and providers to design relevant reports and analytics.

Examples: Where in the world was Transformers 3 first watched on a media center?Which episode of the Big Bang Theory has been watched repeatedly the most?How likely are consumers who rate Big Love favorably to watch Sister Wives?

Entertainment executives need more insight into what consumers do with their media at home. Now they can have it.

Our goal is to establish relationships with partners who can benefit from our platform and our data and can integrate the platform into new and existing devices in consumers’ living rooms.

Short-Term Goals

Integrate with more media players with our API.

Establish relationships with key players in the TV/Movie industries.

Build a compelling and evolved reporting engine that studios and distributors will find valuable.

Continue to focus on automation, but embrace expansion into mobile. Several third-party mobile apps are already available and under development.

Long-Term Goals

Integrate with cable or satellite companies with existing market share to get trakt into the living room

Establish partnerships with media center and internet TV device companies. If they integrate our platform we can add value for them with our data that is specific to their users.

Integrate gamification in the consumer experience (i.e.. badges, achievements, points).

Run TV show related promotions in coordination with studios.

User Experience

When you start watching a show on your media center, the title and summary appear on your trakt profile as currently watching. All episodes and movies you watch go on your watched lists.

User profiles show what users have watched, what they’re currently watching, how they rated episodes and more. Profiles and all other user related content can be found on the trakt website or integrated into any platform through our API.

Watch any show. trakt updates your profile.

Your media player notifies trakt.

trakt highlights shows that the most people are currently watching as Trending Shows. It’s like trending topics for media players.

trakt gives recommendations to help you discover new shows and movies you might like, based on your tastes as well as your compatible friends’.

Competition

trakt can be differentiated in the highly saturated Social TV market because:• It is the only service that is primarily automated. • Other apps which require check-in are more prone to inconsistent user participation and abandonment.• trakt has been built to its current state without outside funding and runs on very low overhead. No debt.• 30,000 users, 2.5 million scrobbles, 10,000 average per day.

GetGlueMobile check-in service for TV, movies, books and music.Runs promotions with major studios, such as HBO.2 million users, over 100 million check-ins in 2011.Over $24 million in venture financing, not yet profitable.

MisoMobile check-in service for TV and movies.Between 100,000 to 200,000 users, little transparency into statistics behind user engagement but we believe they have a much lower ratio of engagements to users than trakt.$6 million in venture funding. Profitability unknown.

TunerfishOwned by Comcast. Large user base but very little engagement compared to trakt. Example: The Big Bang Theory, watched 81 times recently Tunerfish, scrobbled on trakt nearly 100,000 times (over 3,000 in the last 7 days).

Strengths• First to market with an automated solution• Strong following from the media center community• Consistent growth in users and cumulative data• Self-sustaining with founder financing

Weaknesses• No paying customers yet• No outside financing• Currently a part-time project, not full-time• Relatively small user-base for the industry

Opportunities• Can work with virtually any media streaming platform or device, platform agnostic• Expansion into mobile will gather more casual users and enable new ways for users to be interactive• No clear front runner in the Social TV space

Threats• Well funded competitors could attempt to duplicate our technology• Current emphasis on media centers in too narrow of a market• Part-time work slows down development, both business and technical.

Team

Justin Nemeth – Co-Founder, Developer10+ years developing scalable, highly available, ecommerce technologies. Senior software engineer at WebAssist before co-founding San Diego startup Cashie Commerce as CTO.

Sean Rudford – Co-Founder, DeveloperSenior Web Developer at Delaris LLC, a Portland technology firm with major accounts in renewable energy. Started as an engineer at Intuit in San Diego before moving to Portland to finish his Bachelors Degree.

Jimmy Douglas – Co-Founder, Business DevelopmentManages relationships with industry contacts, helps develop and execute growth through partnerships.Sales Manager at Smarsh, manages relationships with high-profile clients and runs his own sales team.

Achievements

Lifehacker Coverage

Mashable Awards Finalist

Warner Brothers Integration

2.5 Million+ Scrobbles

Thank You

For more information please contact Jimmy Douglas. Be sure to visit trakt.tv.

Jimmy Douglasjimmy@trakt.tv503-705-8425