PRACTICESAFE

CROWDFUNDING®

MARY JUETTEN @maryjuetten @traklight

Mary Juetten Founder & CEO Trak-light@traklight@maryjuettenmejuetten@traklight.-com

• CEI Incubator Graduate• Forbes, ABA Legal Tech Today, StartupGrind Contributor• 30 years business experience• J.D., CPA, CA • CfIRA, CFPA since 2012• MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker• SUCCESS Magazine Start Small, Win Big 2013 winner

Slides available on slideshare.net/Traklight

Additional resources – Traklight.com Resource page

Free Business Risk Assessment

Find your Crowd

Prepare, prepare, prepare

Read, read, read

*Applies for all fundraising

TOP THREE TIPS FOR CROWDFUNDING*

Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch

Fundraising Approach

Identify and Protect IP

When? = Before you go publicWhy? = how it works online,

business plan onlinebus

PpPick a Platform:

Crow CrowdfundingFederal Securities

Equity is not yet legal instead: 20ish states

enacted | 20ish- Reg A+ (June 19,2015)

S

Fundraising options

Pick a Platform: Rewards Based

PreSell | Market Validation

Rewards: Be RealisticNo cap

Build Social CapitalSuccess is directly

related to social capital• Quality not quantity• Content is king• Start early

Ignorance Is NOT A Defense

Be Careful:

Video, Copy, Music, Photos, etc

Read, Read, Read

Read license and permission to use

A Tale of 2 Campaigns

Genetic Art- T shirts- Portraits

Channels- Obsessed pet owner- Animal organizations

Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable, quickly installed

Channels- General PR & Mother’s Day launch

Lessons Learned

2nd attempt = success