Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways.Trainman is the fastest app

for PNR status prediction and train info and train running status in India.

Trainman Case Study

Growth in Revenues

Higher eCPMs

Trainman Grows Revenues By2x Leveraging InMobi’sMonetization Platform

insights@inmobi.com @InMobiwww.inmobi.com / / 01

2X3X

Trainman Case Study insights@inmobi.com @InMobiwww.inmobi.com / / 02

“Trainman can be categorized as a very niche app, although highly relevant for the Indian consumers. The avai labi l i ty of seats, booking status and information on arr ival/departure of trains is a big consumer pain point that we are trying to address. Similar ly, having reached a mil l ion instal ls , monetization was our biggest chal lenge,” quipped Trainman Founder Vineet Kumar Chirania , “ InMobi ’s monetization platform was an obvious choice. InMobi ’s experience in dr iv ing mobile monetization has helped us effectively generate revenues from Trainman.”

InMobi helps apps monetize with a variety of in-app ad placements such as interst it ial , v ideo and native, that best suit the app experience. “The

focus of our partnership with Trainman has been about monetizing the app without trading off on the user experience.” shared Navin Madhavan, who

heads strategic partnerships for InMobi in India.

InMobi works closely with app developers to understand the app f low and user experience and chalk out a monetization strategy. “Our partner

management team has constantly been suggesting innovative ad placements that can help grow revenues for Trainman.”

As an indie developer, Vineet always felt that integrating any SDK can be t ime-consuming and can also impact the app’s stabi l i ty. “ (However) I t was real ly easy to integrate with InMobi ’s l ightweight , plug-and-play SDK, and the app has been stable with a good ad experience,” shared Vineet.

The partner management team at InMobi ensures due di l igence and dedicated account management, which bui lds trust with publ isher partners. “Our bel ief is that partner management br ings a face to the partnership, be

i t with a global or an indie app. We are glad to support every indie developer with monetization in the same fashion.” stated Navin.

"The InMobi team has helped f ind the best placements to increase the qual ity of the user experience, and with their expert account management has provided Trainman with continuous value." concluded Vineet.