TRACKER TRAINING FOR OFFSHORE

January 2012

Why Do Media Teams Need a Tracker?

>Ensures campaigns are running properly.

>Ensures no placements are billed for over-delivery.

Tracker Overview

Tracker Tab – Master Tab

>Purpose: Shows entire campaign - planned vs. final delivery. This tab accounts for over delivery of placements and calculates what should be RFIed and uploaded to e+.

>Use: This tab ensures that we will never pay for over-delivery. This also takes into account compounded delivery throughout the campaign life cycle.

Planned Units and Cost compared to……

Actual Units, Actualized Units, Actualized Cost

Site Name Placement Name Q1 Q2 Q3 Q4 Start Date (MM/DD/YYYY)End Date (MM/DD/YYYY)Media Dimensions (Width x Height)Cost StructureNet/Gross RateQ2 Units Q2 Net/Gross Cost24/7 BBN 24/7 BBN_OPEN_HW_HW Industries x x 1/5/2010 3/31/2010 Group CPM 7.00$ 5,000,000 35,000.00$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_300x250 x x 1/5/2010 3/31/2010 300 x 250 CPM 7.00$ - -$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_160x600 x x 1/5/2010 3/31/2010 160 x 600 CPM 7.00$ - -$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_728x90 x x 1/5/2010 3/31/2010 728 x 90 CPM 7.00$ - -$ 24/7 BBN 24/7 BBN_OPEN_HW_HW DMAs x x 1/5/2010 3/31/2010 Group CPM 7.00$ 9,285,714 65,000.00$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_300x250 x x 1/5/2010 3/31/2010 300 x 250 CPM 7.00$ - -$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_160x600 x x 1/5/2010 3/31/2010 160 x 600 CPM 7.00$ - -$ 24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_728x90 x x 1/5/2010 3/31/2010 728 x 90 CPM 7.00$ - -$ 24/7 BBN Total 14,285,714 100,000.00$

Tracker Tab – Master Tab Continued…

> Planned Units –units budgeted /planned for the campaign ; information pulled from MediaVisor planning side.

> Planned Cost –dollars budgeted /planned for the campaign ; information pulled from MediaVisor planning side.

> Actualized Units – delivery by placement; taking into account planned amounts. Delivery will always be capped at planned amount because Digitas does not pay for over delivery. Example: Contracted 90,000 units for a placement, 200,000 delivered in the first month. We will only pay for 90,000 impressions.

> Cost – cost of placement based on actualized units multiplied by the placement cost.

Steps to Make the Tracker

Steps to Make the Tracker – Populate Planning Side

Click Media Report on Side of Media Visor when in specific campaign you are trying to build.

Export Report from Mediavisor – For AMEX, export “Amex Report”. For ALL other clients export “MF Tracker Report”…make sure to download as excel.

Steps to Make the Tracker

3. Copy necessary columns from exported plan to the “Master” tab in the template

>Site name>Placement name>Start date>End date>Media Dimensions

This information comes from exported Media Report

Copy All template equations down for ALL months.

> Cost Structure> Net/Gross Rate> Planned Units> Planned Cost

Pulling DART ReportsMake Sure to select the correct client.

Then Select Single Advertiser

This is where you enter where the campaign lives in Media Visor Example: All Mead Johnson campaigns live under Enfamil in Media Visor.

Make sure one asterisk before word and one asterisk after word like above. Example : *Enfamil*

Pulling DART Reports Continued…

Then search for the actual campaign by Job Code and make sure to use two asterisks and to select the campaign like below.

Pulling DART Reports Continued…

Only fill out following. Please skip other sections. Make sure to choose Monthly breakdown and fill out proper date range.

Select the Variables.

Fields Site Name, Placement, Placement ID

Metrics Impressions Delivered, Clicks Recorded

Steps to Make the Tracker

Then select download to excel at bottom and click run.

DART REPORT

Purpose: Pulls delivery by placement.

Copy and paste report into correct tab within Tracker.Example: Paste January DART into January tab within Tracker.

?Questions