Training, Testing and Reseller Opportunities 2020

The Certificate in Online BusinessSeries of Certifications only

(V6 updated 7th August 2020)

Training, Testing and Reseller Opportunities 20201

Digital Skills Authority

Industry’s Global Digital Skills Authority

Previously called The Certificate in Online Business

Founded in April 2016 / Rebrand 2020

Founder & President Deborah Collier

Creator of first series of COB Certified programs 2009

Ongoing development to 2020

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Digital Skills Authority 7th August 2020

Employment Qualifications

Our First Suite: The Certificate in Online

Business: COB Certified… COB Certified CXO COB Certified Leader Series COB Certified Manager

Series COB Certified Marketing & E-

Commerce Team Series

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COB is Industry-Recognised


Some of the more well-known brands who take COB Certified training:-4

COB is Industry-Recognised


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Procter & Gamble

Three (Hutchison 3G UK)

House of Fraser

Croatia, Delta and other Airlines

Banks

Historic Scotland

Schneider Electric Europe & China

South African Post Office

Mars & Royal Canin

Ministry of Education Oman

L’Oreal

Information Technology Authority -Government of Oman

ABIC

Huawei

Loughborough University Staff

Saudi Post

Zain Telecom

Chambers of Commerce and Stock Exchanges

AXA Insurance

Thales-Raytheon

Ernst & Young

Some of the more well-known brands who take COB Certified training:-

… and more



New Shorter Certifications Courses

Sub-sets of our Manager Programs

E-Commerce Sales SpecificCOB Certified Web MerchandiserCOB Certified Category ManagerCOB Certified Marketplace Trader

E-Business, Marketing & CommerceCOB Certified Content Strategist

MarketingCOB Certified Marketing Executive


NEW Annual Digital Skills Authority Conferencewith a strategic board member certification.

Hosted Exclusively by Digital Skills AuthorityLicensed Training Partners can earn referral fees

FREE Certification offered exclusively byDigital Skills E-Learning platform• Enforces Ethics at Heart of our Certifications• For members of the public and media• Supports awareness of our brand and

certifications

What is COB?

The Certificate in Online Business Digital Skills Authority’s core

suite of certifications in Digital Business

Provides industry-recognised business qualifications digital business e-commerce digital marketing


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Practical Courses

Increase multi-channel sales using the Internet

Increase efficiency, reduce costs and enhance reputation

Maximise ROI (Return-on-Investment)

Enable organisations of all sizes (including start-ups to plan carefully for online business)


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Enabling Effective Teams

Installs collaborative working and greater communication among teams

Encourages and enable teams by delivering a broader vision of their business, and other organisations

Bridges the gap between IT and business

Engages and maximise supplier relationships


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Modes of Learning

Classroom E-Learning Blended Self-Study Box Sets

E-Learning + Printed Books


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Classroom Certification Courses


- Developed by leading experts and practitioners- Delivered by 'Licensed Training Providers‘

- Deliver consultative classroom course- Invigilate exam during final course day

- Authorised Testing Centres- Universities, Institutes and government organisations such as British

Institute- invigilate repeat (and post e-learning exams around the globe).

- Digital Skills Authority also offers Secure Live Online Exams with Webcam

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What do we offer?

Licensed Training Provider Licenses Globally To credible training and other* organisations License to deliver high-quality consultative

classroom courses Public courses and on-site

Accreditation COB Exam Council – Sets, marks and issues

exams Trainer Academy

Accredited COB Certified Trainer Program

E-Learning Courses Bulk and Reseller Licenses Other Strategic E-Learning Partnerships E-Learning audience do NOT compete with

classroom audience


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Our Core Certifications

- Industry developed- Industry recognised- Developed by experts


COB Certified E-Business Manager

COB Certified E-Commerce Manager

COB Certified Digital Marketing Manager

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Leader Certifications


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The COB Certified Manager Certifications, are a pre-requisite to the LeaderCertifications. The Manager Certifications have been accoladedby Leaders and teams from well-known organisations around the globe.

6-Shorter Qualification Courses within our Manager Programs

New Shorter Certifications Courses

E-Commerce Sales Specific COB Certified Web Merchandiser COB Certified Category Manager COB Certified Marketplace Trader

E-Business, Marketing & Commerce COB Certified Content Strategist

Marketing COB Certified Marketing Executive

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Future Certification Programs

More certifications for individuals to come

Upcoming certifications for businesses / organisations Best-practice Global standard / Kite

mark


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COB Certified Highlights


Well-established and perfected since 2008 First-class reputation – Excellent testimonials from blue-chip

organisations, governments, and SMEs Global audience Powerful actionable insights, enabling teams, high-quality Delivers value to employees and organisations

Increase sales and efficiency Enhance reputation and branding Reduce waste and overall costs

Partner testing centres include the British Council, universities and institutes globally

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COB Certified E-Business Manager

5-day E-Business Management Course

E-Learning or Self-Study Course Box Set

Audience: Business Owners Portal/Intranet

managers/Directors Digital marketing

managers/Directors Web and e-commerce

managers/Directors Directors/ Heads of Online


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Sample Classroom Testimonial

"The experience I had of the COBCertified E-Business Manager Programwas remarkable, and very fulfilling.Being introduced to the world of E-Business was worth the investment.The e-business strategy and planningelements were particularly interesting,as it required a shift in mind-set fromthe traditional strategy managementplanning. I recommend this course, asit not only taps into the commerceelement, but also on how efficiencycan be achieved through automation".Portia Matsena, then ActingGeneral Manager Commercial,South African Post Office


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Sample ClassroomTestimonial

The trainer really brings 'talks that walk' with useful and actionable insights. Being an active listener the course was interactive and creative, which helps to participate and remember things. I encourage anyone, from beginners to experts, to attend COB courses. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to". Christophe Ferrasse, then Global E-Business Leader, Royal Canin -A Mars Company


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Course Content

E-Business Strategy, Planning & Management

E-Commerce Planning Content Strategy &

Customer Experience Online Marketing and

Branding COB Certification - Review,

Exercises and ExamRead Full Course Information


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http://www.cobcertified.com/cob-certified-ebusiness-manager.html

COB Certified E-Commerce Manager

5-day E-Commerce Classroom Program

E-Learning or Self-Study Course Box Set

Audience: E-Commerce and Multi-Channel Store

Owners and Managers Heads of E-Commerce and Online E-Commerce Teams Web Merchandisers Business Development Managers


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Sample ClassroomTestimonial

"I attended the COB Certified E-Commerce Manager course in April 2014, The week-long training was an enjoyable and very informative experience which I would highly recommend to anyone who works in the field of eCommerce". Elisa Pogliano, E-Commerce Leader Procter & Gamble UK & Ireland (Now Director Omni-Channel at Mattel)


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"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper – Director Online

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive within the 5 days so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman – then Online Commercial Performance Manager, Hutchison 3G


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Course Content

E-Commerce Planning Web Content Strategy and

Customer Experience Online Marketing for

Retailers Web Merchandising for

Optimum Sales COB Certification - Review,

Exercises and Exam

Read Full Course Information


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http://www.cobcertified.com/cob-certified-ecommerce-manager.html

COB Certified Digital Marketing Manager

5-Day Digital Marketing Manager Program

Upcoming E-Learning with Live Online Webinars

Audience: Digital Marketing

Managers and Directors Marketing Department

Directors and Teams Heads of Online Business Owners


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"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the COB Certified Digital Marketing Manager course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". NaemaAlibimani, Portal Marketing Team Oman Ministry of Education

Ministry of EducationSultanate of Oman


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Course Content

Digital Marketing & Advertising Strategy, Email Marketing, SEO and Emerging Technologies

Web Content Strategy and Customer Experience

Pay-Per-Click Advertising Social Media Marketing and

Networking COB Certification - Review,

Exercises and ExamRead Full Course Information


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http://www.cobcertified.com/digital-marketing-qualification.html

Authorised Testing Centres (ATPs)


View Full List of Authorised Testing Centres

Or visit COBCertified.com

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http://www.cobcertified.com/authorised-testing-centres.html

Partner Opportunities

Become a COB Certified Licensed Training Provider (LTP)

Become a COB Certified Authorised Testing Centre (ATC)

E-Learning License Reseller


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Who Can Apply for Partnership?*


Universities or professional institutes (LTP or ATC) Chambers of commerce (LTP or ATC) Specialist government organisations (LTP or ATC) Large and very established training organisations (LTP

only) Large well-known international consulting or

professional service firms (LTP only) Large established advertising, marketing or tech firms

(LTP only) Banks (with trainers provision option) (LTP only)

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Join our COB Certified Licensed Training Provider (LTP) Network

Become a Licensed Training Provider


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Why Become a Licensed Training Provider?

Additional revenue stream Cross-sell / Upsell Additional credibility -

Enhance your reputation Be part of a global

standard Authorised Training

Provider Accreditation (is a stamp of quality)


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How do we support you?

One-to-One Strategic Counsel from Our Regional Leader (EVP) Course marketing, selling and

operational advice Training of your trainers Enhanced training program for

territory E.g. Relevant social media network

training Ongoing support from our team Annual partner conferences

Attend, learn, discuss, feedback, network


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What marketing do we do?

Press Announcement in Territory, State or Region

Listing on our global web site

Listing on our relevant multi-lingual site

Announce your COB Certified public courses on social media

Brand Guidelines and Marketing Pack


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Our Own COB Initiatives Help You


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COB Branding, PR and Web Site Localisation Plans Support You

Income from Licensing Helps us with Regional and Multi-Lingual COB brand PR /Marketing in the

countries of ‘Licensed Training Partners’ Launch and run our own localised multi-lingual COB brand

and certification site in your audience language audience relevant articles, news and job postings ‘Licensed Training Partner’, course and trainer listing

How much can an LTP make?

A COB Licensed Training Provider could generate $430,000 revenue from eight public courses with 8 delegates and from $26,000 on an on-site course

Additional sales revenue from cross-sell and up-sell of own services / products

Additional long-term customers


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Sample Calculation


One License One Track 8 Public Courses

Delivered 12 Delegates Per

Course 5 On-Site Courses Per

Year TOTAL PROFIT = $615K

USD

Contact UsRequest Our HelpfulRevenue, Costs and Profits Calculator

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http://www.cobcertified.com/contact.html

COB Licensed Training Provider Costs


COB License Fees Trainer Accreditation Fees

Hire already accredited or train own experts One off fee per trainer

Official Training Materials & Exam Packs Delegate Exam Administration / Accreditation Own Trainer and Venue Fees

Certificate in Online Business Official Training Team may be available for some LTPs

Own Marketing Fees

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Option 1 - Unlimited Delegate License

Option 2 – Pay-Per-Use

Licensing Options42


Option 1 - Unlimited Delegate License


Annual License Fee – English Language (Per territory or state depending on location) in US Dollars From $60K One Track From $92K E-Commerce + E-Business From $120K E-Commerce + Digital Marketing From $120K E-Business + Digital Marketing From $145K All three tracks Add $20K per Track Non-English Language Fees subject to 20% VAT in EU

Trainer Accreditation Fee* Optional One off fee per trainer Fee depends on location, numbers and delivery Trainer accreditation and training takes place in English

Official materials – multi-lingual options available for multi-lingual course delivery VAT added depending on location.

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Accredited COB Certified Trainers

Employ existing or freelance trainers Get your own trainers accredited*

(Fee charged) Trainer training and certification -

One-off fee COB Certified Accredited Trainer Training and Ongoing Support

Trainers and provider/centre certified by The Certificate in Online Business

Download Accredited COB Certified Trainer Guide (PDF 799KB)


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http://www.cobcertified.com/downloads/Accredited-COB-Certified-Trainer-Program.pdf

Official Training Materials & Exam Packs

Student Books and Exam Each student course pack includes

6 A4 Study/Workbooks + 1 Classroom exclusive presentation books

Access to downloadable templates Examination Papers + Marking +

Certification Optional COB branded student

gifts/extras Special Price with Unlimited License Option

£7,500 including VAT per 12 packs Student Course Packs & Template Access Exam papers Exam administration, marketing accreditation Exams are invigilated by ‘Licensed Training

Provider’ on last day of course


Sample Course Books

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Option 2 – Pay-Per-Use

Test the market with agreed minimum number of courses

Commit to agreed minimum of delegates

Can switch to Unlimited ‘Licensing Option’ or Extend ‘Pay-Per-Use’ Commitment

Fixed Fee Per Delegate includes: License Fee Delegate training book

packs and exam papers Our exam administration,

marking and accreditation fees

Excludes ‘Accredited COB Certified Trainer’ Fees

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About What does it include?

Profit Calculator


Discover your Revenue Costs Profit

Contact us for a helpful calculator and one-to-one consultation with a COB Regional Leader View final slide for contact details.

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Become a COB Certified Authorised Testing Centre (ATC)

Authorised Testing Centres


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What is COB Certified?


COB (Certificate in Online Business) brands founded in 2008 and established by Deborah Collier

COB Certified series developed by leading industry experts

Globally recognised by leading well-known brands and governments around the globe

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COB Certified Exams – Where?


Any new COB Certified Licensed Training Providers (LTP) – As part of on-site or public course

Authorised Testing Centres (ATP) invigilate Exam retakes Self-study and e-learning course exams ATPs do NOT mark the exams ATPs do NOT issue COB Certified qualifications

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Authorised Testing Centres (ATC)


Invigilate COB Certified exams Customers purchasing COB Certified Self-Study Course

Box Sets Customers subscribing to E-Learning only editions Customers retaking COB exams (All)

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Benefits of Becoming an ATC

Additional revenue Payment received direct from

student Your standard invigilation

fees Association with COB brand Advertisement

ATC’s Listed on The Certificate in Online Business web site


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Exam bookingExam administrationCOB ATC responsibilitiesWhat does the ATC earn?

The Exam Process (ATC’s Only)


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Step 1: Administration Fees


Student or Sponsor PaysExam Administration Fees COB student’s details

registered with COBCertified Examination Council

Authorised Testing Centre (ATC) detailsUnique Candidate number Booking Authorisation code

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Step 2: Invigilation / Exam Booking


Student or Sponsor PaysExam Invigilation Fees

Books and Invigilates Exam

RequestsPapers Provides

Exam Papers

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ATC Responsibilities During Exam


Welcome and ensure examinee comfort Optional: Provide refreshments Read exam rules to examinee Provide professional presence during exams Ensure rules are adhered to during exams

Maintain fairness and integrity Time the exams

1hr 30 Part A 15-30 Minute break 1hr 30 Part B Lunch break 1hr 30 Part C (for dual certification exams only)

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Step 3: Accreditation


Couriers CompletedExam Papers Marks Exams / Issues Results

and Certificate (if passed)

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What Does ATP Earn?


Invigilation fees are set by the ATC Fees are competitive around the globe

Ranging on average £50 - £200 for single certification

Invigilation fees include completed paper courier fees to COB Council

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Sell or Give E-Learning Licenses


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Multi-Lingual E-Learning


Tracks COB Certified E-Commerce Manager COB Certified E-Business Manager COB Certified E-Commerce + E-Business Manager COB Certified Digital Marketing Manager – Combined

Live Online + E-Learning - Upcoming Languages

English Upcoming Multi-Lingual

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High-Volume Multi-User Licenses


Carefully selected reseller partners, for example Banks Large educational institutions

Buy discounted high-volume user licenses for COB Certified e-learning courses

Sell individual licenses or Offer e-learning licenses free to new or existing

customers Bank business customers

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Download E-Learning Guide

Download E-Learning Guide (PDF 1.7MB)

Visit our brand site COBCertified.com

Visit Digital Skills Authority Digitalskillsauthority.or

g


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http://www.cobcertified.com/downloads/COB-Certified-ELearning-Courses-Guide.pdf

Contact us for further information

Deborah Collier President & Chief Information / Marketing Officer

Digital Skills AuthorityDigitalskillsauthority.org

COBCertified.comPhone: 01753 362 654

International +44 1753 362 654

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https://www.digitalskillsauthority.org/

http://www.cobcertified.com/

Training, Testing and Reseller Opportunities 2020

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