Training Resources and Services of the Category Management Association
33
Training Resources and Services of the Category Management Association Update on Standards and Training Certification
description
Training Resources and Services of the Category Management Association. Update on Standards and Training Certification. Training Resources. Training referral service Training International chapters. Training Referral Service. Website listings Consulting service. Website. - PowerPoint PPT Presentation
Transcript of Training Resources and Services of the Category Management Association
Training Resources and Services of the Category Management Association
Update on Standards and Training Certification
Training Resources
• Training referral service• Training• International chapters
Training Referral Service
• Website listings• Consulting service
Website
Consulting Service
• Complementary– Help navigate the site – Course recommendation
• Consultative– Needs assessment– Curriculum design / review
Training
• CatManU• Storewars
CatManU
What is Storewars?• An exciting, challenging MBA-level program that
provides participants with:– Understanding of challenges facing their trading partners– Risk-free environment to test strategic business concepts– Negotiating and team building skills– Valuable industry knowledge
• Leading to:– Improved business results – Increased consumer satisfaction
Information for Decision-Making
Promotions
Cooperative Advertising
Quantity Discounts
Terms of Payment
Production
Positioning Advertising
R &D
Shelf space
AssortmentStore Image
Pricing
Learning Objectives of Storewars• Offer insights into manufacturer and retailer relationships
• Use enhanced negotiation skills for win-win situations
• Work in teams to achieve a group objective
• Operate more effectively with other departments in your organization
• Determine business strategy and implement effectively
• Transform information into profitable decisions
• Provide trading partners/customers with most appropriate information for effective decision-making
• Use your time more efficiently to make decisions
International Chapters
2010 LATAM Conference
Global Training Resources Director
• Training referral service• Training• International chapters
Standard and Certification Committee
Standards Steering and Certification Committee Mission
• Create industry guidelines and skill set definitions for catman professionals– General guidelines for a manufacturer’s catman
organizational structure and roles– Defined skill proficiency expected in catman roles– Certification of training programs which conform to the
standards established here with sufficient rigor to merit the endorsement
Role/Skill Matrix
OFFICE PRODUCTIVITY Entry Journeyman Senior Executive
Level 1 Level 2 Level 1 Level 2 Level 1 Level 2 Level 1
MS Excel (or equivalent) Basic Developing Developing Accomplished Accomplished Accomplished Accomplished
MS PowerPoint (or equivalent) Basic Developing Developing Accomplished Accomplished Accomplished Accomplished
Nielsen and/or IRI panel Beginning Basic Developing Accomplished Strategic Strategic Strategic
Nielsen and/or IRI scanner Beginning Basic Developing Accomplished Strategic Strategic Strategic
Nielsen and/or IRI tools Beginning Basic Developing Accomplished Strategic Strategic Strategic
POG software Beginning Basic Developing Developing Accomplished Accomplished Strategic
Report Automation Beginning Basic Developing Developing Accomplished Accomplished Strategic
Advertising Tracking tools Beginning Basic Developing Strategic Strategic Strategic
MS Access (or equivalent) Beginning Basic Developing Strategic Strategic Strategic
Spectra Beginning Basic Developing Strategic Strategic Strategic
Certifications Sub-Committee
• Take “Skill and Role Matrix” and provide detail on what skills are required for each level
• Training programs will be evaluated against these criteria
• Programs can include:– Proprietary manufacturer courses– Course taught by training companies/consultants
• Certification for:– Manufacturers curriculums– Trainers’ programs– Individuals
The ScorecardThe Scorecard• The scorecard is a simple matrix:
Competency BlockProductivity Software
Analytical Tools
Business Acumen
Consumer & Shopper Insights
Learning ProgramBusiness Acumen:Process & Terminology
- Catman with the Retailer
- Catman Foundation/Process
-Collaborating with/Presenting to Retailer
Retailer Economics/Logistics
-Retailer Financials/Objectives
-Retailer Industry Trends/Best Practices
Negotiation & Presentation
Relationship/Communication/Leadership
For Each Learning Program
Customer Support
Certified Professional Category Analyst
CPCA CPCA
Competency Level 1 2
Learning Source: School/Business Company / University / Vendor Company / University / Vendor
Learning Format Hours of Instruction Distance Learning or In Class 6 Hours Distance Learning or In Class 12
Hours Cumulative
Intended Skills Proficiency Skills Proficiency Required to Earn Certification Skills Proficiency
Testing Format Knowledge Review and/or Performance Test
Knowledge Review and Performance Test
Business Accumen: Process/Terminology
Catman Foundation/ Processes Company or University or Vendor
6 hours
1. Understand the history, origins, and general approach of Category Mgt2. Learn the key steps (8 or other) in the Category Mgt Process3. Gain exposure to the application of the Category Mgt Process through review of practical examples of its use at retail
Module Testing
Word document
• Contains in-depth certification standards– More in-depth learning objectives
• To be used by certifiers when reviewing programs
Training Resources and Services of the Category Management Association
Update on Standards and Training Certification
