8/8/2019 Training Requirements of a B2B Organization

1/3

Training Requirements of a B2B Organization

DEWANFAROOQUE SPINNING MILLS PVT.Ltd.

SUBMITTED BY:

MUHAMMAD HASAN (F092-MBA-10028)

MUHAMMADAMMARASHRAF (F092-MBA-10008)

SUBMITTED TO:

MR. S M SAEED

8/8/2019 Training Requirements of a B2B Organization

2/3

IBA - CEE

[TRAINNIG REQUIRMENTS OF A B2B BUSINESS

ORGANIZATION]

COMPANY:

Dewan Mushtaq Group instituted Dewan Farooque Spinning Mills Limited in

January 2004 to gain a leadership position in the quality yarn market. DFSML

has an installed capacity of 28,800 spindles capable of producing only qualitymedium to fine count yarns. The plant will be producing 7.5 million lbs of yarn

per annum, half of which would consist of compact yarn. The project has

commenced its commercial production in January 2006.

TRAINING NEEDS:

As a manufacturing organization, Dewan Farooque Spinning Mills is involved

in extensive B2B marketing activities. It sells it yarn to weaving companies

around Pakistan for the manufacturing of woven fabric. There major buyers are

as follow

y Nishat Textile Mills

y Sphaire Textiles

y GulAhmed

y Deen Weaving

They need training in Customer Evaluation & Management. Following are some

specific areas they want to cover,

y Customer Identification in B2B marketing.

y Human resource requirements for dealing directly with customers

y Developing customer relations B2B market

y Managing customer relations in B2B market

DECISIONMAKERS IN ORGANIZATION:

Dewan frooque is a privately owned business organization. It is a family run

business. Major decision makers are therefore owners themselves. Following are

the important designation involved in decision making related to marketing,

y Chief Executive/ Managing Director

y General Manager Marketing

y Deputy general Manager

8/8/2019 Training Requirements of a B2B Organization

3/3

IBA - CEE

[TRAINNIG REQUIRMENTS OF A B2B BUSINESS

ORGANIZATION]

INTENTIONABOUTIBA-CEE:

y They are not interested in outsourcing training programs majorily for

followingreasons

y They have training session arranged by foreign client about required

Quality

y As theyareaISOcertifiedcompany,theirISOcertificationcompanyhold

afivedaygeneralmanagement, HR andmarketingtrainingsonceayear

y They regularly have In-house trainings presided by DirectorProduction

whoisaMBAfrom UniversityofSingapore.

OURREFERENCE:

Mr.Arif Naseem (ManagerProduction&Planning)

Tel:0092-333-2200725

OTHERINFORMATION:

As they operate in B2Bmarket, they dont find external training programs

helpful because of the fact that external training cannot be helpful. They

require very specific training for customer management regarding local

textilebusiness.Theyperceivetrainingasajoboftextileprofessionalswitha

relevantexperiencewhocouldnot onlyprovide insights into the localtextile

traders but should also leverage them their contacts for the customer

development.