Lash Boost™

training guide

• Lashes are a top beauty concern across all ages and demographics

• Over 50% of women claim that mascara is the product that they can’t live without

• The false eyelash market is one of the fastest growing cosmetic categories

WHAT IF YOU COULD HELP GIVE WOMEN THE LASHES THEY DREAM OF—LONGER-LOOKING, MORE

YOUTHFUL-LOOKING—AND GROW YOUR BUSINESS AT THE SAME TIME?

ENHANCEMENTS Lash Boost™ is a nightly conditioning treatment serum with the ability to help lashes look

longer, fuller and darker. With long-term, continuous use, you won’t be the only one who notices. People will

be asking about your lash secret.

B.O.O.S.T. YOUR BUSINESS

ENHANCEMENTS Lash Boost is a great conversation starter and volume generator for you and your teams.

Build Your List: Begin with your current Customers. Consider those who told you no, those who were on the

fence and those who are on your “shy to try” list. A new product launch is the ultimate reason to pick up the

phone, send the text and spark a whole new conversation.

Offer the Opportunity: Now is the time to rev up your recruiting and expand your team. Start discussions.

Explore your connections. Analyze your goals and raise the bar for yourself and your team.

Own Your Results: Use ENHANCEMENTS Lash Boost daily and experience the amazing results for yourself.

Take your own “before and after” pictures and share liberally. But make sure you understand exactly what

the product can—and can’t—do, and why. This new product is so exciting, that sticking to the provided

compliant language and keeping it honest will only boost your sales.

Share With Your Team: Start planning your Lash Bash. Share your enthusiasm with your teams by hosting

a training call on ENHANCEMENTS Lash Boost. Brainstorm new ways to motivate and push the excitement

forward. And don’t forget—a product launch is a great way to reengage in the Lead the Way program to

enjoy exclusive R+F rewards.

Take ACTION: The best way to make this exciting product launch work for your business is to re-connect it

to your WHY. Evaluate your victories so far (little and big) and determine what it will take to get to the next

level of success. When it comes to ENHANCEMENTS Lash Boost, SHARE SMART. Be compliant. Stick to the

facts and know that more is not more with this product. You don’t want to call into question your integrity or

the integrity of R+F.

E N H A N C E M E N TS

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WHAT CAN YOU SAY ABOUT ENHANCEMENTS LASH BOOST:

✓ Enhances the appearance of lashes

✓ Helps you achieve longer-looking lashes

✓ Helps create darker-looking lashes

✓ Gives you fuller-looking lashes

✓ Improves the appearance of brittle and thin lashes

✓ Boosts softness, elasticity and shine

✓ Fortifies the lashes against further damage

✓ Moisturizes lashes

✓ Enhances flexibility and resilience

Keep it simple and allow your Customers to ask questions. If you don’t have all the answers,

that’s okay. Let them know you’ll get back to them with specific answers from the experts. In

the meantime, you’ll send them the latest videos (for example the ENHANCEMENTS Lash Boost

Launch Video) and brochures. Rely on the RF Connection to support you.

The key is adding in the word

LOOKING or APPEARANCE OF.

We can’t say that this product does

anything definitively such as it

grows your lashes.

The language is important here because we always want to be honest, authentic, and compliant (our lawyers are

the best in the business and we trust them implicitly), both for our customers and for R+F’s stellar reputation.

MORE REASONS WHY ENHANCEMENTS LASH BOOST IS WHAT YOUR

CUSTOMERS HAVE BEEN LONGING FOR:

• Ophthalmology Tested: Demonstrated to be gentle and safe for everyday use.

Suitable for use by contact wearers.

• ENHANCEMENTS Lash Boost features Multi-Med® Therapy: Includes Panthenol

for conditioning, and Peptides and Biotin to protect lashes.

• ENHANCEMENTS Lash Boost is for everyone: See lush, longer-looking lashes

regardless of skin type or concern.

WHAT YOU CAN’T SAY ABOUT ENHANCEMENTS LASH BOOST:

✘ Grows your lashes

✘ Makes your lashes longer

✘ Lengthens your lashes

✘ Regrows hairs

Make your marketing materials sing with fun, exciting, honest tips, tricks and truths. This

is especially important when it comes to creating your own “before and after” pictures.

Embellishing or enhancing “before and after” pictures in any way can call into question

your integrity and the integrity of R+F. Just let the facts shine through and help you

close the sale.

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Before and After Images

ENHANCEMENTS Lash Boost has the potential to be an amazing boost for your business, but only if all

our Independent Consultants follow the rules and engage in compliant, ethical business practices when

marketing this game-changing product. Please read and follow these rules regarding before and after images

immediately. Adhering to these guidelines helps to uphold the integrity of the brand and your business.

DO

✓ Take your picture in a well-lit area such as a bathroom

✓ Have someone help you to get the best image possible

✓ Close your eyes and look down

✓ Open your eyes and look up

✓ Open your eyes and look ahead

✓ Take a picture mascara and make-up free

✓ Take a picture with mascara

✓ Put your name and R+F Independent Consultant

on the picture

✓ State your results using compliant language

Examples: I have noticed longer looking lashes

My lashes feel softer and more flexible

✓ Avoid exaggerated language when describing

your results

Examples: Insane results

Incredibly long lashes

✓ State how many weeks of use

✓ When stating your results put on the image the words (When used Lash Boost as directed)

✓ Secure permission before using images of someone other than yourself and ensure you include their before image and you state their results accurately

DON’T

✘ Take your pictures in a dark area

✘ Don’t attempt to take a selfie to ensure the best image

✘ Take a photo with false lashes or extensions

✘ Post a single image without the before image paired with it

✘ Post an image calling it an AFTER image if it is prior to 8 week of use

✘ Make any firm claims using non-compliant

language

Examples: My lashes are longer

My lashes are fuller

✘ Use anyone else’s images as your own

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ADDITIONAL TIPS:

• Any image posted before 4 weeks is considered a progress photo. Ensure that you note this.

Example: Here are my 3 week progress photos using Lash Boost as directed

• Any image posted between 4-8 weeks is also considered a progress photo. Ensure that you

note this.

Example: Here are my 5 week progress photos using Lash Boost as directed

• Add the statement “Please note that everyone will have different experiences with the

product” to ensure you don’t overpromise and under deliver

• Stick to your own photos or those approved by the Rodan + Fields Home Office

EXAMPLE POST:

Should you have any questions regarding a potential post email

compliance@rodanandfields.com

“I’ve been using Rodan + Fields Lash Boost for the last 3 months and LOVE the

results I’ve seen! I’ve noticed my lashes are longer- and fuller-looking… more pics

to come, but here are some of my progress photos. Please note that everyone

will have different experiences with the product. #RFlashboost”

11/2016