Training Gateway Westminster - Enhancing your web presence

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

Enhancing your web presence

byJonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross



Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce







Survey Findings• LinkedIn proved to be the most regularly used

social networking site with 81% of you saying you frequently created content and used the site.

• Twitter and Facebook followed with 45% and 63% respectively.

• 37% of you said that you had generated business through the use of social media.







Survey Findings• With regards to SEO, 47% of you said you

knew a bit as to how social media can improve your SEO, and 29% understand how.

• On LinkedIn 47% of you only connect with people you have met in person, whereas only 17% are LinkedIn tarts like myself.







Survey Findings

• The general consensus from the survey was that you wanted:– information on how to use social media

effectively – learn more about the world of blogging and

how it can be beneficial– how to maximise your web presence







What we will cover…

• Social media as powerful search engines• Keywords – be found• How to set up and manage a blog• Blogs – to engage and for SEO• How to use LinkedIn to win new business • How to build relationships through Twitter

• … all to help you win new business







By the end of this event…

Before you walk out of here, you will be able to:• Understand how different social media platforms

can be used to build relationships and win business. • Have a basic understanding of the impact of blogs,

Twitter, LinkedIn and Google+ on website search engine rankings (SEO).

• Go away with a list of useful digital marketing tips and tricks that they can implement straight away in their business.







Keywords

What have you searched for on Google?

• Best Thai restaurant in Leeds• Intellectual property lawyer, UK• Ebook cover designer

All this could be new business for you







SEO – Search Engine Optimisation







SEO - Search Engine Optimisation

SEO is nothing more than:• Create great content. • Ensure this content is accessible to search

engines.• Make pages unique and relevant.• Make the content popular.







On Site

• Keywords• Content• Technical Aspect• Usability







Off site

• Relevancy• Links• Reviews• Reputation







Google suggest, long tail and ideas







Ask yourself questions

Know your customers

• Where do they spend their time online?

• What products do they buy?

• What services do they use?

Know your products/services

• Are they the kind people would discuss in a forum?

• Are they suitable for a Facebook / Google Advert?







Why I use LinkedIn

• Business development and opportunity generation.

• Because it’s where the people are.

• Convenient tool to make and manage connections.

• Handy way for me to stay in touch with my network

• Increases my knowledge.

• Improves my search engine optimisation.

• Oh I get 30% of my business from it!!







What LinkedIn describes as your ‘Network’

Connections of the Connections of your Connections

Your Connections

Connections of your Connections }







In this room, who has ...

• A market researcher in china?

• Contacts at PwC?

• Someone in markerting in schools?

• Retailer in Australia?







Winning business from LinkedIn

• Joined groups• Got involved • Networked• 30% of my

business now comes from this group







Opportunities







@TescoMobile







@TheOnion







@InnocentDrinks







@JustEatUK







Social Media Platforms for SME’s• 7 Top Tips for Twitter1. Steer away from directly promoting your

product or service – ALL of the time!2. Try not to automate your tweets3. Use hashtags!4. Keep your account professional5. Frequency is key6. Share links to appropriate content7. Respond to your followers







Facebook Targeting







Diesel bringing Facebook Likes into the real world







Corona Light







• What gets likes?

• What gets comments?

Social Media Platforms for B2B







• What gets shared?

• What should you share?








What should you share?








Simply Business

• Link• Picture• Human interest• Customer

Competition








Virgin Media Pioneers

• Tag yourself CTA• Inspirational

message • in a picture







Social Media Platforms for B2BCaterpillar - CTA, does of nostalgia, picture, link







Social Media Platforms for B2BUPS• Human

interest story• Photo• Link• CTA• Competition







Facebook Ernst & Young Global

• News & Insights• Forums (strategic growth)• Careers/Recruitment

http://www.ey.com/GL/en/Home/Social-media










What is Google Plus

• Social Network• Conversation• Content Sharing• Business Directory• Power tool for SEO







Google Authorship







Blogging







Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy






http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy



Training Gateway Westminster - Enhancing your web presence

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Transcript of Training Gateway Westminster - Enhancing your web presence