Training  Future  and  Current  Execu1ves  in  the  Applica1on  of  Service  Thinking:  An  Evolu1on  

CVC  Group    Presenta1on  to  ISSIP    

5-­‐14-­‐2014  

hhhas1ngs@gmail.com   sapermktg@gmail.com  

hJp://groupcvc.com  

Service  Thinking  Content  

Development  

•  Synthesis  of  Service  Science  and  SSME+D  

•  Emphasis  on  Service  Innova1on  for  industry  

•  New  case  study  research  

•  New  visual  presenta1on  

Service  Thinking  Content  

Development  MBA    Course  

•  Synthesis  of  Service  Science  and  SSME+D  

•  Emphasis  on  Service  Innova1on  for  industry  

•  New  case  study  research  

•  New  visual  presenta1on  

•  Pilot    2013  -­‐  Hult  Interna1onal  Business  School  

•  48  MBA  students  •  Course  with  Qualifying  

Test  Recall/Applied  •  ISSIP  Cer1ficates  of  

Comple1on  •  Challenge  based  

Learning  Projects  from  IBM,  Cisco,  SAP  

•  T-­‐shape  emphasis  

Service  Thinking  Content  

Development  MBA    Course  

Book  Published  

•  Synthesis  of  Service  Science  and  SSME+D  

•  Emphasis  on  Service  Innova1on  for  industry  

•  New  case  study  research  

•  New  visual  presenta1on  

•  Pilot    2013  -­‐  Hult  Interna1onal  Business  School  

•  48  MBA  students  •  Course  with  Qualifying  

Test  Recall/Applied  •  ISSIP  Cer1ficates  of  

Comple1on  •  Challenge  based  

Learning  Projects  from  IBM,  Cisco,  SAP  

•  T-­‐shape  emphasis  

•  BEP  Series  •  Haluk  Demirkan  /  Jim  

Spohrer  series  editors  •  ISSIP  member  discount  

Service  Thinking  

ISSIP  Members  Only!  Business  Expert  Press  is  offering  ISSIP  members  a  discount  on  the  below  1tles.  Print  Price:  $20.00;  E-­‐book:  $5.00    To  redeem  your  discount  go  to:    hJp://www.issip.org/issip-­‐member-­‐discounts/  (login  with  your  ISSIP  member  password)  and  copy  the  code    hJp://www.issip.org/2011/06/29/book-­‐discount/Click  on  your  favorite  book  1tle  below  (you  will  be  taken  to  BEP  website)  and  enter  the  discount  code  

hJp://www.issip.org/2011/06/29/book-­‐discount/  

Business  Model  Canvass  

Customer  Segments:  Whom  We  Serve  

•  Entrepreneurs  and  Start-­‐Ups  •  Managers  in  Global  Integrated  Enterprises  •  Regional  Small  and  Medium  Sized  Enterprises  •  Business  Schools,  Universi1es,  Business    Associa1ons  

Value  Proposi1on  

Business  execu1ves  /  teams  can  experience  the  fulfillment  of  the  discovery  and  implementa1on  of  successful  service  innova1ons,  by  using  the  Service  Thinking  framework.  

Channels  and  Customer  Rela1onships  

Direct   Service  Agents  

Corporate  Consul1ng    Execu1ve  Training  

Service  Thinking  for  Entrepreneurs    

MBA  Programs  Execu1ve  Educa1on  

 

Resources  

Universi1es  and  Business  Schools  

•  Deliver  Service  Thinking  Content  over  a  Plaform  to  Scale    – 10  Modules  with  some  Instructor  interac1on    

•  Cer1ficates  of  Comple1on  for  Badging  •  Applica1on  to  Challenge  Based  Learning  Projects  or  Student  Generated  Business      

•  Aim  to  develop  mentoring  plaform  –  Glo-­‐Mo-­‐So  

Enterprise  

•  Address  growth  challenges  in  the  emerging  digital  service  economy.  

•  Manage  the  product-­‐centric  to  service-­‐centric  shih  

•  HR  programs  to  develop  the  service  culture  

Augment  Service  Thinking  

•  T-­‐Shape  •  Cogni1ve  Compu1ng  •  New  Metrics  for  Customer  Mo1va1on/Sa1sfac1on  

•  Business/Enterprise  Implementa1on  Tools  

Poten1al  for  Collabora1on  

•  Universi1es  in  Emerging  Markets  •  University  Professional  Development  Extensions  

•  Plaform  Applica1ons  Co-­‐Created  with  Global  Delivery  Partner