Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop:...

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Training campaign Surfin‘ to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy“ Brussels, October 12th 2010 Susanne Bernsmann, Stiftung Digitale Chancen

Transcript of Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop:...

Page 1: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Training campaign

Surfin‘ to the Job - Digital Opportunities on the Labour Market

ePractice workshop: "eInclusion days-Digital Literacy“

Brussels, October 12th 2010

Susanne Bernsmann, Stiftung Digitale Chancen

Page 2: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Goal of the Digital Opportunities Foundation

The goal of the Digital Opportunities Foundation is to make people interested in the Internet and to support them with their first steps.

We want them to become aware of the opportunities digital media offer and to make use of them.

Working fields and target groups

Internet Beginners

Multipliers / Social Workers

Experts

Training

Surfin‘ to the Job

Information & Data on

Digital Inclusion

Database ofPublic InternetAccess Points

Page 3: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Social Workers are intermediaries, they ...

know about the skills and competences of their clients

know about the handicaps of their clients and the obstacles for successful employment

are known by their clients as persons they can trust in

need advice and training for jobsearch online

Why do we adress social workers?

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Youth Clubs, Trade Unions

Libraries Adult Education /Further Education organizations

Advisory Bureaus for Unemployed

are intermediaries for

Target Group B: Youth without graduation, looking for apprenticeship, unemployed

Target Group ASocial Workers in the field of

Social Services

Target Groups

Page 5: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Analysis of demand

and the target group

The steps of the project

Page 6: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Daily 67 %Once a week 30 %Never 3 %

Analysis of demand for a training campaign

Questionaire for 6.200 Public Internet Access Points in the field of social work. Question: „How often do you deal with job search and looking for apprenticeship in your daily work life?“

Need for training 51 %Need for material (print) 63 %Need for Online-Information 66 %

Analysis of demand / Analysis of the target group

Analysis of the target group

A: Stuff at social institutions (libraries, advisory bureaus, youth clubs) in regions with high unemployment rate

B: Youth without graduation, looking for apprenticeship, unemployed

Page 7: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Analysis of demand

and the target group

Development of curriculum and training

material

The steps of the project

Page 8: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Modul 3:Online-Application: How to fit to an offer

Module 5: Virtual Job Market – Frequently Asked Questions: Privacy, Data Security &

Protection

Modul 4: Matching in the Virtual Job Market

One day training course (8 hours) Modules of the Training

Modul 2: Profiling: Which Capabilities do I bring to the Labour Market

Development of training Curriculum

Modul 1: Onlinesearch for Jobs and Apprenticeships

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For Intermediaries and their clients

• Work folders

• Case Studies

• Dates of trainings

• Guided Tour

• Presentation for training

• Flyer/Poster

• Handouts for participants

• Collection of links

• FAQs

ONLINE

For the Trainer Team

• Trainer‘s Guide

• PPT presentation for training

• Didactic material

• Handouts for participants

• Questionnaires for participants

• Questionnaires for trainers

• Online forum for exchange

PRINT

Development of training material

Page 10: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.
Page 11: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Analysis of demand

and the target group

Development of curriculum and training

material

Roll out of the training

campaign

The steps of the project

Page 12: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Roll out of the training campaign

Page 13: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Analysis of demand

and the target group

Development of curriculum and training

material

Evaluation

The steps of the project

Roll out of the training

campaign

Page 14: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

2 steps of evaluation

Written questionnairefollowing the training course

• Feedback form for participants

• Feedback form for trainers

• Recording of the feedback in the content management database

• Processing of the results

Oral interview by telephone6-8 weeks after the training course

• Announcement of the interview via E-Mail and data matching

• Telephone interview with the participants

• Recording of the feedback in the content management database

• Processing of the results

Evaluation

Page 15: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Analysis of demand

and the target group

Development of curriculum and training

material

Evaluation Dissemination and networking

The steps of the project

Roll out of the training

campaign

Page 16: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

• Project flyer (in German, Turkish, Russian)

• Project poster

• Website

• Press releases

• Presentation of the project in online databases and at conferences

Dissemination and networking

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Opportunities, impact and transferabilty of the project

• Opportunities: improved employability for disadvantaged youths

• Impact: 389 trained intermediaries acting as facilitators for several thousand young people

• Transferability/scaling up: possible in all European countries

• Challenges: differences in social infrastructure

• European Policy options: acknowledgement of media literacy as a pre-condition to full participation in the labour market

Page 18: Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October.

Link to „Surfing to the Job“ in the ePractice Database:

http://www.epractice.eu/en/cases/surfingtothejob

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Thank you for your Attention!

Contact:

Stiftung Digitale ChancenSusanne Bernsmann

[email protected]