Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop:...
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Transcript of Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop:...
Training campaign
Surfin‘ to the Job - Digital Opportunities on the Labour Market
ePractice workshop: "eInclusion days-Digital Literacy“
Brussels, October 12th 2010
Susanne Bernsmann, Stiftung Digitale Chancen
Goal of the Digital Opportunities Foundation
The goal of the Digital Opportunities Foundation is to make people interested in the Internet and to support them with their first steps.
We want them to become aware of the opportunities digital media offer and to make use of them.
Working fields and target groups
Internet Beginners
Multipliers / Social Workers
Experts
Training
Surfin‘ to the Job
Information & Data on
Digital Inclusion
Database ofPublic InternetAccess Points
Social Workers are intermediaries, they ...
know about the skills and competences of their clients
know about the handicaps of their clients and the obstacles for successful employment
are known by their clients as persons they can trust in
need advice and training for jobsearch online
Why do we adress social workers?
Youth Clubs, Trade Unions
Libraries Adult Education /Further Education organizations
Advisory Bureaus for Unemployed
are intermediaries for
Target Group B: Youth without graduation, looking for apprenticeship, unemployed
Target Group ASocial Workers in the field of
Social Services
Target Groups
Analysis of demand
and the target group
The steps of the project
Daily 67 %Once a week 30 %Never 3 %
Analysis of demand for a training campaign
Questionaire for 6.200 Public Internet Access Points in the field of social work. Question: „How often do you deal with job search and looking for apprenticeship in your daily work life?“
Need for training 51 %Need for material (print) 63 %Need for Online-Information 66 %
Analysis of demand / Analysis of the target group
Analysis of the target group
A: Stuff at social institutions (libraries, advisory bureaus, youth clubs) in regions with high unemployment rate
B: Youth without graduation, looking for apprenticeship, unemployed
Analysis of demand
and the target group
Development of curriculum and training
material
The steps of the project
Modul 3:Online-Application: How to fit to an offer
Module 5: Virtual Job Market – Frequently Asked Questions: Privacy, Data Security &
Protection
Modul 4: Matching in the Virtual Job Market
One day training course (8 hours) Modules of the Training
Modul 2: Profiling: Which Capabilities do I bring to the Labour Market
Development of training Curriculum
Modul 1: Onlinesearch for Jobs and Apprenticeships
For Intermediaries and their clients
• Work folders
• Case Studies
• Dates of trainings
• Guided Tour
• Presentation for training
• Flyer/Poster
• Handouts for participants
• Collection of links
• FAQs
ONLINE
For the Trainer Team
• Trainer‘s Guide
• PPT presentation for training
• Didactic material
• Handouts for participants
• Questionnaires for participants
• Questionnaires for trainers
• Online forum for exchange
Development of training material
Analysis of demand
and the target group
Development of curriculum and training
material
Roll out of the training
campaign
The steps of the project
Roll out of the training campaign
Analysis of demand
and the target group
Development of curriculum and training
material
Evaluation
The steps of the project
Roll out of the training
campaign
2 steps of evaluation
Written questionnairefollowing the training course
• Feedback form for participants
• Feedback form for trainers
• Recording of the feedback in the content management database
• Processing of the results
Oral interview by telephone6-8 weeks after the training course
• Announcement of the interview via E-Mail and data matching
• Telephone interview with the participants
• Recording of the feedback in the content management database
• Processing of the results
Evaluation
Analysis of demand
and the target group
Development of curriculum and training
material
Evaluation Dissemination and networking
The steps of the project
Roll out of the training
campaign
• Project flyer (in German, Turkish, Russian)
• Project poster
• Website
• Press releases
• Presentation of the project in online databases and at conferences
Dissemination and networking
Opportunities, impact and transferabilty of the project
• Opportunities: improved employability for disadvantaged youths
• Impact: 389 trained intermediaries acting as facilitators for several thousand young people
• Transferability/scaling up: possible in all European countries
• Challenges: differences in social infrastructure
• European Policy options: acknowledgement of media literacy as a pre-condition to full participation in the labour market
Link to „Surfing to the Job“ in the ePractice Database:
http://www.epractice.eu/en/cases/surfingtothejob