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The InSIder › jAnuAry 2007

edITOrIAl

Sneak PreviewAfter long, intensive preparations, we now proudly present a Sneak Preview of our new company mo-vie: “The World of Traffic Video de-tection” – produced and directed by Traficon. As each customer has

its own unique requirements, Traficon’s studios are now equipped to make sure each project has its own unique touch and theme! What holly-wood is to the movie industry, Traficon is to the traffic video detection industry: The reference.

But wait ... rewind a moment, please. let’s first re-view the achievements and events of last year:

New work groups2006 was the year new work groups were star-ted to improve internal communication and sy-nergies among Traficonners. We started a group around new product development, a product im-provement work group (PIC), the SAG (Scientific Advisory Group), the MAG (Marketing Advisory Group) and more. All these groups will help us be

“The reference in traffic video detection”.

Think Global, Act GlobalIn this new year, customer service, quality, and speed will be – more than ever – the basics for our way of working. From the start, customer ser-vice has been the foundation of all our operati-ons. At the end of the day, we are all paid by our customers − they are the real employers − and by serving them well, we build our future.

In the last few weeks, we’ve been working on the eFQM (european Foundation for Quality Manage-ment) model. This is a big step beyond the ISO 9000 model and will take our daily operations to a higher level of quality.

Speed is not just the product you get from the coffee shops in Maastricht, it’s the rate at which we bring new products to our customers. Being faster is a must for gaining market share and for growing faster than the competition.

Coming soon...So look for some new solutions in 2007 − using all of the latest movie effects (MPeG4, TrafiCam, etc.). Our screenwriters are already working away on captivating scripts for new products. Traficon. We film traffic ... and deliver high-quality movies.

— Jo Versavel, Managing Director

DIRECTED BY TRAFICON

ISSue 12, jAnuAry 2007 www.TRAFiCoN.Com

It’s thrilling, it’s action-packed, and it stars the best in the business! This blockbuster has just been released: Traficon’s new cor-porate identity!

Traficon − global leader in video image pro-cessing for traffic analysis − is rolling out a new marketing and communication concept: Traficon as movie producer and director.

Producers of technology for traffic data acqui-sition and automatic incident detection, direc-tors of intersection management, creators of safe, smooth-flowing traffic. What hollywood is to the movie industry, Traficon is to traffic detection based on video image processing: The reference.

here are 3 of our new creations − watch for them in specialist magazines:

Smooth driver – out on the street, every second counts

Wrong Way – don’t panic, it’s under control

City Cruiser – no jams, just driving

Traficon. Keep your hands on the wheel. We’ve got you covered.

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AVAnT PreMIere

Traficon Proudly Presents …

Traficon. Now appearing at an intersection near you!

THE LATEST NEWS FROM THE WORLD OF TRAFFIC VIDEO DETECTION

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“The World of Traffic Video detection”

PRAGUE (CzECH REPUbLIC) — After receiving in-formation on TrafiCam®, Eltodo, a Czech Re-public system integrator, was interested in measuring TrafiCam®’s exact performance.

next to basic vehicle presence detection, el-todo was also eager to know what alternative possibilities this sensor could offer to their customers. So, 14 of these vehicle presence sensors were installed at 8 different locations in and around Prague. A comparative test was then organized between the video detection sensor TrafiCam® and the SICK laser detector. Two “atypical” parameters were put to the test: occupancy and volume.

Project manager eng. Martin Kučera shares his experiences: “Within 24 hours, the aver-age difference between the two sensors was less than 3%. This was a pleasant observation for us because, next to this excellent perfor-

mance, TrafiCam® also offers some unique ad-vantages. Its simple installation and configura-tion are big advantages, but also its low weight and lower acquisition costs per traffic lane. These are good reasons why our customers are showing significantly increased interest in this solution. They feel this smart sensor can offer a serious alternative to standard inductive loops. We can only agree!”

VIRGINIA bEACH, VA (USA) — The city of Virgi-nia beach began investigating alternative vehicle detection technologies in the mid-1990s. The main motivation was the way the incumbent technology − inductive loops − were installed and maintained.

“loops are too intrusive,” says lincoln Figuereo, Supervisor for Virginia Beach’s Traffic Manage-ment Center (TMC). “during installation, we would get a lot of complaints about delays cau-sed by lane closures, not to mention the mess associated with loop sealant, sawing into pave-ment, etc.”

Verifying detection effectiveness

To begin their initial testing, the city invited all the major manufacturers of video detec-tion equipment to deploy systems (via com-petitively bid projects and/or demo systems) at different intersections. When the smoke cleared, Traficon came out first. “It’s easy to program and easy to maintain,” says Greg Sawyer, an electrical Technician with the city. Greg also mentions how easy it is to verify the effectiveness of a detection zone by simply watching it on the monitor and making the ne-cessary changes with the hand-held keypad.

No more loops

The city now has over 300 cameras installed at intersections. “Our vision is to have video detection installed at all 350 intersections,” says Figuereo. “loops don’t get cut anymore.” Virginia Beach just completed their new, state-of-the-art Traffic Management Center (TMC). One of their objectives is to be able to view vi-deos from their Traficon intersections on moni-

tors in the TMC, in real time. As a test, the city recently deployed the Traficon VIeWCOM/e re-mote communications module, which provides real-time video and traffic data via a TCP/IP or serial connection back to the TMC.

BASed On A True STOry

Video Vision in Virginia beach

“Our vision is to have video detection installed at all 350 intersections. Loops do not get cut anymore.” says Lincoln

Figuereo.

BASed On A True STOry

Czech It Out − TrafiCam® Performs

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The InSIder › jAnuAry 2007

james. F lampe

Control Technologies (Mid-Atlantic)

VA Office: 13613 Flintwood Place, herndon, VA 20171

Office/cell: 703.966.2720 fax: 703.318.0433

email: lampe@cttraffic.com

Mid-Atlantic Office:

2109 emmerton Park road, #116, edgewood, Md 21040

Office: 410.676.7760 fax: 410.676.7761

Website: www.cttraffic.com

APPEARANCESFAIrS & eXhIBITIOnS WOrldWIde

January 2007, 30-31 ATeXPO (Paris, France) Stand C13

march 2007, 15-17 Intertraffic (Beijing, China) Stand 12008

April 2007, 17-19 Traffex (Birmingham, united Kingdom) Stand d82

April 2007, 25-27 4th International Conference: Traffic and Safety in road Tunnels (hamburg, Germany)

may 2007, 23-25 Mutraconex (Beijing, China) Stand 3A09

June 2007, 4-6 ITS America (Palm Springs, CA-uSA) Stand 823

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SNAPSHOTSneWS FrOM ArOund The GlOBe

Traficon France has secured another order for the 20th tunnel equipped with AId in the French national Ter-ritory.

unfortunately, the Belgian soccer team was not invited to the World Cup in Germany. But Traficon was! In Cologne, VIP/P de-tectors made sure no time was wasted trying to get to the football stadium. you watch the game − we’ll watch the traffic!

To better support our Chinese customers and partners, www.traficon.com can also be visited in the Chinese language. Check it out!

next to detection of vehi-cles, multiple sites in Brus-sels (Belgium) deliver proof that TrafiCam® can also be used for presence detec-tion of tramcars. The aim is to guarantee a green wave.

Traficon wins first major video incident detection project in russia! Moscow’s 3rd ring road will be secured by an intelligent VIP system, including 75 cameras.

The Palm in dubai (www.thepalm.ae) is another project to add to Traficon’s reference list. Traficon VIP modules will secure the tunnel between the artificial island and the mainland.

The youngest customer of Traficon can be found in Mexico: Mariela richell Gonzalez just ordered 5 Traficon alarm clocks!

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Lincoln Figuereo and Greg Sawyer installing the new Viewcom/E remote communication module

Ring road Prague (Czech Republic)

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Creativity TalksAward for Creative and Innovative ProposalsInnovation and creativity go together like movies and popcorn. Stimulating creativity automatically leads to new and innovative solutions. And inno-vative video detection solutions is what Traficon wants to bring to the ITS market. So, Traficon is investing time and money to create a fertile or-ganizational climate for generating a wealth of ideas for improvement and innovation from the entire workforce.

jo Versavel, Managing director, explains: “new thoughts and ideas are often needed to achieve goals like improving performance, improving quality and introducing new products and servi-ces for our customers. They open new avenues for growth, competitiveness and success.”

A company premiereFor the first time, Traficon has awarded four em-ployees for their creative and innovative pro-posals. each has received a cheque for €1500! jo Versavel: “We’ve received over 20 proposals for innovation since we started this initiative in 2006. Our management committee thoroughly evalua-ted all these proposals to ultimately select these four winners. Of course, we will continue this award programme in 2007 to stimulate our staff to search for new, creative and innovative soluti-ons. This helps make Traficon stronger and better able to offer our customers only the very best!”

To provide high-quality support to Trafi-Cam® users, we proudly present our brand-new dedicated, multilingual product web-site: http://www.traficam.com

This website focuses 100% on TrafiCam®. Its main purpose is to provide you with infor-mation and introduce you to the solutions that this intelligent vehicle presence sensor offers. next to extensive information on basic functio-nalities, key characteristics, major benefits, and

facts & figures, you will also find:

Technical specifications

Installation & configuration guidelines (incl. tutorials)

references worldwide

downloads: movies, images, leaflets, manu-als, and more.

note that all of the information is available in 4 different languages: english, French, Ger-man and Spanish. So don’t wait any longer − explore the wonderful world of TrafiCam®. For an experience you’ll never forget!

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PrOduCT SPOTlIGhT

www.traficam.com ... starring TrafiCam®

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The InSIder › jAnuAry 2007

Multilingual Website Provides high-Quality Support

http://www.traficam.com

KUALA LUMPUR (MALAYSIA) — Traffic & Pollu-tion Ltd. (TPL), a Traficon system integrator partner in Asia, has won a new contract in Malaysia. building on the success of the ITIS project − one of the largest traffic vi-deo detection projects in Traficon’s history

− the Malaysian success story continues.

SMArT − Stormwater Management And road Tunnel − is a brand-new Malaysian project. What makes this tunnel unique? It’s both a traf-fic tunnel and a drainage system …

every year, Kuala lumpur is hit by a number of tropical storms. These storms usually last less than an hour, and normally the city can cope with them. But, several times a year, these storms continue for several hours, and Ku-

ala lumpur gets severe flooding problems. SMArT’s primary function is to facilitate traffic flow between the southern outskirts of the city and the city centre. however, when the city is hit by a heavy tropical storm, the tunnel system

is closed to traffic and is used to drain water away from the city centre. As the tunnel is then being used as a drainage pipe, all equipment in the tunnel must be able to withstand the pres-sure created by 25 meters of water!

More than 9 kilometres

Traficon Asia signed the contract for supplying a full coverage Automatic Incident detection

System. The tunnel network is 4.7 km long, with lower and upper decks. The contract provides for 135 VIP modules and 23 VICCOM/e modules. With more than 1,000 video detectors, Malay-sia is not only giant because of its high Petronas Towers, F1 circuit, and high-tech electronics in-dustry − it’s now a giant user of video detection as well!

BASed On A True STOry

SMART Move in Malaysia

When the tunnel is being used as a drainage pipe, all equipment in the

tunnel must be able to withstand the pressure created by 25 meters of water!

Want to know more about SMArT?

Please visit http://www.smarttunnel.com.my

One of the winners (Michael Deruytter) recieving a cheque from Managing Director Jo Versavel

Malaysia, also now a giant user of video detection by Traficon

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A major safety hazard on freeways is traffic flo-wing at normal speed and then encountering unexpectedly slow or stopped traffic. Traffic can suddenly slow down due to recurrent con-gestion or collisions and/or other incidents − but work zones also often take drivers by sur-prise and slow traffic suddenly. Although all necessary safety precautions have been taken

− including road signs, radar control and roadsi-de panels that indicate when you’re speeding − far too many accidents still occur.

Simple, smart solution

Today, governments are investing time and money to develop specific measures to reduce the number of collisions dramatically. Mobile road monitoring installations, including video detectors, can offer a simple and smart solution for informing approaching motorists about queues ahead. A camera, mounted on a pole, is connected to a Traficon VIP video detector. When the system detects a queue, this is com-municated via cable or wireless communica-tion to a controller. The controller will set the upstream VMS panels so that the drivers get in-

formation about the queue before they reach it. The major advantage of this system is that this happens well before the queue, giving drivers plenty of time to react and to adapt their dri-ving behaviour or speed. Another major be-nefit of this system is ‘mobility’. Because it’s a modular system, it’s easy to install and easy to dismantle. It is also reliable and detects queues very quickly.

Looking ahead

Other features can make the system even more attractive – for instance, when it is possible to call the mobile site from a PC in a control room using a GSM sender and receiver unit. The status of each detector and panel can then be monitored, and the traffic situation can be evaluated immediately. This information can also be broadcast to other drivers who can adapt their driving plans to the current road situation.

The InSIder › jAnuAry 2007

THE TRAFICON STUDIOShOW TO reACh uS WOrldWIde

Traficon NV (HQ) Meensesteenweg 449/2 b-8501 Bissegem, Belgium

Tel.: +32 (0)56 37 22 00 Fax: +32 (0)56 37 21 96 e-mail: traficon@traficon.com

Traficon USA LLC 14520 Avion Parkway, Suite 305 Chantilly, Virginia 20151, u.S.A.

Tel.: +1 (703) 961 9617 Fax: +1 (703) 961 9606 e-mail: traficon@traficonusa.com

Traficon Asia LTD unit A, 11/d Tak Cheung Building 22-24 Wing lok Street hong Kong S.A.r., P.r. China

Tel.: +852 2987 8177 Fax: +852 2987 9446 e-mail: traficon@traficonasia.com

Traficon Shangai units C60 - C66 11/F Shanghai Mart 2299 yanan road West Shanghai 200336, P.r. China

Tel.: +86 21 6236 0700 ext118 Fax: +86 21 6236 0706 e-mail: traficon@traficonasia.com

Traficon France SARL 16 rue louis jacques Thénard F-71100 Chalon-sur-Saône, France

Tel.: +33 686 552 725 Fax: +33 385 965 498 e-mail: traficon@traficonfrance.com

Traficon Germany lohauserstraße 64 d-49453 rehden, Germany

Tel.: +49 (0) 5446-20 65 32 Fax: +49 (0) 721-151575-134 e-mail: traficon@traficon.com

Traficon Austria landstraßer hauptstraße 95/2/6B A-1030 Wien, Austria

Tel.: +43 1 89 05 265 Fax: +43 1 89 05 265-15 e-mail: traficon@traficon.com

TRAFICON : “THE INSIDER” k JO VERSAVEL l STIJN VANDEBUERIE a ANDRE PEETERS MARTIN KUČERA STIJN VANDEBUERIE e ANDRE PEETERS JAMES LAMPE

g JAMES LAMPE MARTIN KUČERA £ LINCOLN FIGUEREO MARIELA RICHELL GONZALEZ GREG SAWYER w GUSTAV

VISIT OUR WEBSITE FOR UP-TO-DATE INFORMATION

COPyrIGhT © MMVII TrAFICOn. All rIGhTS reSerVed.nOne OF The MATerIAlS PrOVIded On ThIS PuBlICATIOn MAy Be uSed, rePrOduCed Or TrAnSMITTed, In Any FOrM Or By Any MeAnS, eleCTrOnIC Or MeChAnICAl, InCludInG

reCOrdInG Or The uSe OF Any InFOrMATIOn STOrAGe And reTrIeVAl SySTeM, WIThOuT WrITTen PerMISSIOn FrOM TrAFICOn n.V..

PrOduCT SPOTlIGhT

Warning! Monster Queue Ahead of You!

Although all necessary safety precautions have been − including road

signs, radar control & roadside panels that indicate when you’re speeding −

far too many accidents still occur.

WWW.TRAFICON.COM

Mobile road monitoring during works with video detectors at the ring road of Brussels.

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