Slide 1

Traffic jam Pollution Lack of parking spaces

Slide 2

Traffic jam Pollution Lack of parking spaces No Awareness

Slide 3

CO2 Emissions in Lebanon (Source: World Bank)

Slide 4

Motor Vehicles per 1000 People

Slide 5

Green Miles App!

Slide 6

Civil Society & NGO Government Local Authorities Private sector Personal Initiative Schools Universities

Slide 7

Keep up the momentum! Green Miles App!

Slide 8

Green Miles Milestone Promote Green Transportation every day, every hour

Slide 9

Green Miles How does it work?

Slide 10

Automatically detects and collects miles every time you use a green transportation mean! Computes the theoretical value of CO2 emissions avoided due to green transportation Reminds you of the 10452 miles target to reach!

Slide 11

Green Miles Carpooling? Available for companies and universities only, as a first release

Slide 12

Green Miles Carpooling? Available for companies and universities only, as a first release Automatically detects your pattern routes! Identifies colleagues on your route and informs everyone about a carpool opportunity!

Slide 13

Green Miles Carpooling? Available only for companies and universities as a first release Automatically detects your pattern routes! Identifies colleagues on your route and informs everyone about a carpool opportunity! Pickup reminder at the right time and place!

Slide 14

Green Miles Redeem your miles! Green miles may be exchanged for a variety of sponsored items! A single click

Slide 15

Green Miles Share safe routes! Automatically detects cycling routes Be proud and share it! Let your Facebook friends and Twitter followers know your safe cycling routes

Slide 16

Green Miles Control your privacy

Slide 17

Incentive for private sector Sponsors from private sector offer vouchers to be exchanged by green miles Carbon offsetting program Based on Real time and transparent statistics relatively to every sponsor contribution! Green mind award For top 3 private sector carbon offset contributors!

Slide 18

Case Study Bicycle day Carbon offsetting program Route managed by Municipalities Destination one of the largest Lebanese malls Special sponsorship Green miles reward program Enjoy safe cycling while earning green miles!

Slide 19

Carpooling app France, UK, Spain, Poland and others Lyft Mainly in United States Zimride Most of US states 500,000 -1,000,000 installs Offer rides and manage them on the go using your mobile on the go See drivers and passengers profiles and ratings 100,000 500,000 installs On demand ride-sharing app 100,000 500,000 installs Save money and meet people heading your way. Similar trends

Slide 20

Main features comparison FeaturesCarpoolingLyftZimrideGreen miles App Transportation mean auto detectionNo Yes Cumulative metricsYesNo Yes Route pattern identification for carpool matching No Yes Targeting Universities and companiesNo Yes Carbon offsetting programNo Yes Incentive for participantsNo Yes (Financial)Yes (Green miles)

Slide 21

How to spread?

Slide 22

Slide 23

Public Policy Implications Data can be gathered with regards to: Total CO2 saved by region Pedestrian and bike activity by region Traffic activity of subscribers by region Break downs of all indicators by age, gender, socio-economic categories, etc. This will allow decision makers to better tackle environmental issues, and target the proper audience.

Slide 24

Green Miles App!