Traditional Heritage Assets:Case Study: Rosebud, Alberta
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Transcript of Traditional Heritage Assets:Case Study: Rosebud, Alberta
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The Creative Rural Economy: From Theory to Practice
Traditional Heritage Assets:Case Study: Rosebud, Alberta
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Welcome to Rosebud, Alberta
• 100 km NE of Calgary
• 40 km SW of Drumheller
• Population: 100
• No Gas Station, No ATM
• One 4-way stop
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• A hamlet within Wheatland County
• Historical foundations: Agriculture Railway Coal Mining
Rosebud, Alberta
• Current foundations: Arts Tourism Agriculture Natural Gas
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40,000 annual patrons $1.3 million ticket sales Resident company of artists
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30 Post-Secondary Students Professional Theatre Arts training Mentorship/apprentice model
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Dining Room (theatre patrons) Wild Horse Jack’s Bistro & Grill Rosebud Gift Shop Encana Conference Centre.
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20 full time staff 50 – 100 part time staff $2.7 million budget 40 – 50 volunteers
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• Granary: 1915 – 1945• Community Hall: 1945 – 1970• Theatre : 1984 – present• 220 seats• Expanded: 1991, Renovated: 2007 – 2008
Heritage Assets
Opera House
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• Original Hotel located adjacent to railway• Acquired by Rosebud School: 1975• Serves as administration centre• Features Alberta Supernet and Wireless service• Designated Heritage Building
Heritage Assets
Hotel Rosebud
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• Original Presbyterian Church– built 1915• Changed to United Church in 1953• Vacant by 1972• Converted to Art Gallery – 1983• Recording Studio added - 1998• Performance space renovated - 2005
Heritage Assets
AkokiniskiwayGallery
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• Original General Store – built 1911• Included living quarters• Vacant by 1972• Acquired by Rosebud School in 1976• Multi-use facility: dorms, dining, classrooms• $5 million expansion 2009-2011.
Heritage Assets
Mercantile
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Expansion Concept Design - 2003
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Expansion Complete 2011
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New/Old Features: “Bank” design + Livery Stable
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Livery Stable (west view)
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1. Passion
Ingredients to Success
2. Prepare
3. Partnerships
5. Patience
4. People
5 “P’s”
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• Original Founder: 32 years
1. Passion
• Hospitality Director: 16 years
• Music Director: 22 years
• Production Manager: 18 years
• Education Director: 17 years
x Wages – below industry standard
x Facilities – less than ideal
√ Lifestyle: Pursuit of art and education: 24/7
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• Research
2. Prepare
• “Elevator Speech”
• Patron Surveys
• External Consultants
• Preliminary Designs
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• Local: church, hall, service clubs, businesses, residents
3. Partnerships
• Time-consuming. Communication is the key
• Government: Province and Federal – cash!
• Government: Municipal –infrastructure, by-laws
• Donors, patrons, supporters –cash, in-kind, volunteer hours
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• Board: vision, capacity (finances and expertise), passion
4. People
• Key person(s). Who are they?
• Staff: skills, dedication, flexibility, problem-solvers
• Volunteers: available, willing. Do you know their strengths?
• Partners – get to know them –they are people first
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• Mercantile: 10 year project
5. Patience
• Partners – change in elected officials, corporate decision-makers
• Theatre: Ups and Downs
• School: Summer camp … high school … 1 year apprenticeship … 4 year academic program
• Community – history, “baggage”
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• Full-time staff: 20+
Results?
• Part-time employment: 50 – 100 –mainly youth!
• Economic impact 3 B & B’s Country Inn (20 rooms) Golf course RV park Museum expansion Café
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• Supplemental income through rental suites: 20 rooms
More Results …
• New Fire Hall
• Government and public attention, interest and awareness
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• Canadian Badlands Passion Play
Spin Off’s
• Badlands Summer School
• Chemainus Theatre – B.C.
• Rosebud on Radio
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1. Passion
Summary
2. Prepare
3. Partnerships
5. Patience
4. People
5 “P’s”
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Traditional Heritage Assets:Case Study: Rosebud, Alberta
Bob DavisExecutive Director
www.rosebudschoolofthearts.com