Traditional Fireworks of Barpeta Barpeta District, Assam

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  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    TraditionalFireworksofBarpetaBarpetaDistrict,Assam

    InteractiveNeedAssessmentSurvey&Design

    StudyReportforDCSMSME

    Micro,SmallandMediumEnterprise(MSME)DesignClinicScheme

    July2014

    DesignExpertShirsenduGhosh

    Fourth Dimension 8986459632,8294140504

    fourthdimension.mail@gmail.com,shirseng@gmail.com

    WithsupportofDistrictIndustry&CommerceCentre,(DICC),Barpeta,Assam&

    NIDMSMENorthEastRegionalOffice,Guwahati,Assam

  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    PrefaceWethankNationalInstituteofDesign(NID),AhmedabadandMinistryofMicro,SmallandMediumEnterprises(MSME)forprovidingtheopportunitytocarryoutthisproject.ThisReport intwoparts isprepared inpartial fulfilmentofDesignAwarenessProgrammeunderthe MSME scheme. The main objective of this document is to highlight the status of BarpetaTraditionalFireworkclusterofBarpeta,Assamandmakerecommendationsforthebettermentofthecluster,withfocusondesigninterventionatvariousstages.Thereportalsoattemptstobringoutotherconcernedissueswhichhavebeenmentionedofthereportaftertheinteractivedesignsurvey.The main source of information was from the proprietors of the MSMEs units the primarybeneficiaryoftheprogramme.Alloftheinformationwasgatheredoveraperiodoffivedays(1115July,2014)undertheframeworkofMSMENeedAssessmentSurveyguidelines.Thedesignexpert is thankful toShriDilipKumarBarua,GeneralManagerDICCBarpeta,HimadriDas, Extension Officer, DICC, Barun Burman, Office Assistant, DICC Barpeta, Ms Nilufar Sheikh,Project officer NIDMSME North Easter Region, Gopijit Pathak, Proprietor Barpeta Atisbazi andothermembersfortheirunconditionalcontribution.30July,2014 ShirsenduGhosh,

    FourthDimension

  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    Contents

    DesignClinicSchemeforMSME..........................................................................4Schemeinformation.........................................................................................4RoleofDesigninImprovingCompetitiveness:................................................4DesignClinicSchemeforMSME.......................................................................5

    NeedAssessmentSurvey.....................................................................................5Objectives:........................................................................................................5Methodology:...................................................................................................5ExpectedDeliverables:.....................................................................................5Participants.......................................................................................................5

    NeedAssessmentInteractiveSurvey................................................................17ProcessadoptedinconductingtheInteractiveSurvey.................................17

    FindingsfromsurveyoffiveMSMEsincludingissuesandsuggestions............18UNIT1:AssamFireworksIndustries...............................................................18UNIT2:ManisunaAtasbaziUdyog.................................................................30UNIT3:LaxmiFireWorks...............................................................................40UNIT4:MonaranjanFireWorks.....................................................................50UNIT5:BarpetaAtasbazi................................................................................51Packaging&LabelsofcompetingfireworkbrandsinretailmarketofNorthEastregion..........63SWOTAnalysisofBarpetaTraditionalFireworkclusters...............................64DirectionsAhead:...........................................................................................68

    Designprojectopportunitiesatclusterlevel....................................................70

  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    DesignClinicSchemeforMSMESchemeinformationTheMicro,SmallandMediumEnterprises(MSME)sector isdescribedastheengineofeconomicgrowth forpromotingequitablegrowth.ManycountriestheworldoverhaveestablishedaSMEDevelopmentAgencyasthenodalagencytocoordinateandoverseeallgovernmentinterventionswithrespecttothedevelopmentofthissector.TheMSMEsareavitalpartoftheIndianeconomy.Theycontributetoover45percentofindustrialproductionandaround40percentofthetotalexports.Thereareabout13millionMSMEsinIndia,whichemployabout31millionpeople.ThusMSMEsarethesinglelargestcontributorintermsofemployment generation, besides production and export revenues in the manufacturing sector.PresenceofMSMEsisseeninthevaluechainofalmostallmajorindustrysectorslikeautomotiveindustry,garmentsandtextileindustry,leatherindustryanddrugandpharmaceuticalindustryetc.RoleofDesigninImprovingCompetitiveness:Designisanapproach,processandmethodology.Designisintended,purposeful,contextual,whichisaimedtocreateadvantage,distinctandfuturisticoutcometotheexistingscenario.Designbeingasystemicandholistic innaturehelpsingeneratingmorecreative,higherimpactandsustainablesolutions. Design intervention in business is to create value addition to existing products andservices.Throughdesignprocess,MSMEscanaddvaluetoproducts,services,andintheprocesstotheirfirms.Design,innovationandgrowtharecloselylinked.Innovationanddesignarenotsimplyabout new products or technology. They are also about how to improve/diversify products foreverydayuse,leadingtoreducedcosts,increasedutilityandacceptabilityresultinginnewbusinessopportunities.ItisrecognizedasaninnovativedisciplinethatcanhelpMSMEstosustainandgrowincompetitivemarket.DesignClinicSchemeforDesignExpertise toMSMEs,auniqueandambitiousdesign interventionschemeforthecountry'smicro,smallandmediumscaleenterprises, isaninitiativeofMinistryofMSME,GovernmentofIndialaunchedunderNationalManufacturingCompetitivenessprogramme.ThemainobjectiveoftheDesignClinicSchemeistobringMSMEsectoranddesignexpertisetoacommon platform and to provide expert advice and solutions on real time design problems,resulting in continuous improvement and value addition for existing products and services. Thismodel brings exposure to design thinking and process to the door steps of industry clusters fordesign awareness, improvement, evaluation, analysis and design related intervention andapplication.Designclinicschemewillassistclusterstoopenachannelfordesigninformationinflowfor creative, innovative and futuristic approach towards products, processes, operations,manufacturingandbusinessdesign.The schemewill help generate insight for opportunity identification and design intervention forcompetitive and breakthrough solutions forMSMEs. The objective of Design Clinic scheme is toenhance industry competitiveness and productivity with the help of design intervention andapplicationatvariousfunctionallevels.DesignClinicSchemeisstructuredtoprovidedesignrelatedhelpthroughdesignawarenessseminar,designawarenessprogrammeanddesignprojectstogivedesigninputstoproductsandservicesofMSMEstoenhancecompetitiveness.Theschemeprovidesfinancialassistanceatdifferentstagesforbetterimplementationofschemeanddesignawareness.NationalInstituteofDesign(NID),AhmedabadassiststheMinistryofMSME,GovernmentofIndia,asNodalAgencyforimplementationofthescheme.

  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    DesignClinicSchemeforMSMEFor easy percolation of design thinking and philosophy and maximum benefit for MSME unitsimplementation of theDesign Clinic Scheme is spread into following 3 broad areas. These areashelpinsmoothtransitionofdesigninterventiontoMSMEindustrialandbusinessclusters.1.DesignAwarenessprogramme

    a.NeedAssessmentSurveyb.DesignClinicWorkshops

    2.DesignAwarenessSeminar3.DesignProjects(handledbyDesignProfessionals/StudentDesigners)NeedAssessmentSurveyObjectives:Theobjectiveofneedassessmentsurveyistogeneratedetailedclusterinformationtounderstandthecoreissuesrelatedto:

    RawMaterialatdifferentstagesofmanufacturing Infrastructuresetupandworkstation Skillandtechniques Surfacedesignpatterns,styles,motifsandpaintings Productform,shapeandusage Toolsandtechniquesinuse Capabilityoftheclusterproducingunit PresentMarketstatus Customerexpectationandbehaviour CurrentCompetition Packaging,logisticandstorage Exhibition,displayandmerchandising Licence,Insurance&SafetyIssues

    Methodology:

    Questionnaire surveyofownersof a sampleofmanufacturingandsalesunits.Discussionwithunitownerandartisans

    Processobservationofartisansinaction Findtracesfromearliertechniqueandusageoftoolsandmaterial Selfobservationandanalysis.

    ExpectedDeliverables:Thisextensivedesign research is intendedtoprovidequalitativeanddetaildataof thecluster togenerate insights about this craftwhichwouldhelp to address the existing problems and futureopportunityareafordesigninterventionorscopeswhichcanbefurtherworkoutandcanbetakenupduringthedesignclinicworkshopandareastakenupasdesignprojectswithinandoutsidetheclusterscenario.ParticipantsTheNeedAssessmentStudythedesignsurveywasconductedbythe

    1. DesignExpert,ShirsenduGhoshinconsultationwith2. FiveownersofBarpetaTraditionalFireworkMSMEunitsinassociation3. DistrictIndustry&CommerceCenterBarpataAssam4. National InstituteofDesign,AhmedabadandMinistryofMicro, Small andMediumScale

    EnterpriseNIDMSMENorthEastRegionalOfficeGuwahati,Assam

  • DesignClinicSchemeofMSMEJuly2014:NASReport:ShirsenduGhoshonBarpetaTraditionalFireworks,BarpetaDistrict,Assam

    AssamataGlanceFounded:August15,1947Population:30.94million(2012)Area:78,550kmsCapital:DispurDistricts:23Languages:Assamese,Bengali,Bodo&Karb