Tradition vs innovation: contradiction in terms or the right

perspective?

Brussels October 11th

Davide FavaDemocentersipe

the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary)

Tradition:

Innovation:

the term innovation may refer to both radical and incremental changes in thinking, in things, in processes or in services (Mckeown, 2008)

An alternative viewpoint…

Production technologies

tradition innovation

Tradition vs innovation

is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market

Competitiveness:

“Taking the bullby the horns"

How to define the right perspective?How to improve the consumers awareness?How support the Agrofood innovation?

1° FIRST : HOW TO INNOVATE

The evolution of the innovation model

Exit from the cellar

Share the ideas

Involve the actors

Triple helix model

“wealth generation”

“novelty production” “public control”

The Scientometrics of a Triple Helix of University-Industry-Government Relations

Loet Leydesdorff & Martin Meyer

SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS 2°

Involve the community in the creative process

Promote an alternative view point

Food

consumer

citizens

products

primary rights

Involve the fourth actor

Quadruple helix model “wealth generation”

“novelty production” “public control”

Consumer/citizen