Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

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WELCOME… TO THE COUNTDOWN The Tradeshow Four-Pack Using Twitter, LinkedIn, Facebook and YouTube Presented by Tim Patterson VP Sales and Marketing Interpretive Exhibits, Salem, Oregon

description

Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.

Transcript of Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

Page 1: Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

WELCOME… TO THE COUNTDOWN

The Tradeshow Four-Pack

Using Twitter, LinkedIn, Facebook and YouTube

Presented by Tim Patterson VP Sales and Marketing

Interpretive Exhibits, Salem, Oregon

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What You’ll Learn Today:*Listening: Why it’s Important*Tools and Methods*Three Ideas on how to use…

Facebook, Twitter, YouTube LinkedIn*Brief Case Studies*Mobile Marketing

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Twitter hashtag

#emschi#emschitim

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Please get yourCELL PHONE out and get

ready toSEND a TEXT

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photo by David Singleton, licensed by Creative Commons

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1. Compose a text message to

503 388 9045

2. Body of message: 2121

3. Press: SEND

To:

503 388 9045Message:

2121

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?What is your company’s involvement in Social Media?

1. Barely2. Okay but could be

better3. Rockin’ it!

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?What is…. SOCIAL MEDIA?

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photo by Ped Xing  licensed by Creative Commons

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photo by Ped Xing  licensed by Creative Commons

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All Business is about

Relationships…

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All Business is about

Relationships…SOCIAL MEDIA is about speed of

findingand relating…

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photo by Hobvias Sudoneighm, licensed by Creative Commons

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Once upon a time…..

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Events are SOCIAL

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Obstacles to Social Media:

Photo by John Trainor, licensed through Creative Commons

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Obstacles to Social Media:Lack of:

Knowledge

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Obstacles to Social Media:Lack of:

KnowledgeManpower

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Obstacles to Social Media:Lack of:

KnowledgeManpowerTime

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Obstacles to Social Media:Lack of:

KnowledgeManpowerTimeResources

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Obstacles to Social Media:

Political Resistance

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Photo by Adam Hally, licensed by Creative Commons

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Photo by Adam Hally, licensed by Creative Commons

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You are what you PUBLISH

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There is no difference

between your personaland your

professional selves

Photograph by Shawn Welling – licensed by Creative Commons

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TOOLS and

METHODS

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A few words…

…about BLOGGING

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57% of businesses haveacquired a customer

through their company blog. 

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Companies that blog 

get 55% more web traffic. 

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Your blog is NOT ABOUT

YOU!

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Are You LISTENING?

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Are You LISTENING?

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Are You LISTENING?

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Are You LISTENING?

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Rule of Threes

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Rule of Threes

1. Choose platforms that make the most sense

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Rule of Threes

2. Reach out to stakeholders and influencers

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Rule of Threes

3. Define the metrics; don’t underestimate the effort involved

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FACEBOOKCELL PHONESURVEY…

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Compose a text message to 503 388 9045

1.Body of message is: 2121

2. Press: SEND

To:

503 388 9045Message:

2121

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Do you work for a company that has an ACTIVE Facebook page with at least 500 friends?

1. Yes2. No3. I don't know

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Facebook ACTIVE page Results

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67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.

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250 million log on every day

– 1 in 9 people on the planet have a Facebook account!

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250 million log on every day

55 minutes per day

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250 million log on every day

55 minutes per day

Over 3 million active businesspages on Facebook

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250 million log on every day

55 minutes per day

Over 3 million active businesspages on FacebookSends more traffic thanGoogle to most websites

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250 million log on every day

55 minutes per day

Over 3 million active businesspages on FacebookSends more traffic thanGoogle to most websites

People using Facebook mobile are twice as active as non-mobile users

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Rule of Threes1. Put a Facebookwidget on your blogand website

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Rule of Threes2. Create an

eventand invite friendsand followers to

theevent

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Rule of Threes3. POST,

POST, POST!

Videos/photos/notes

Promos/deals

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24 hours of video uploaded to YouTube every minute

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Average viewer spends 15 minutes a day on YouTube

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100s of millions of videos are watched on mobile platforms every month

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Rule of Threes

1. Length of your video

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Rule of Threes2. Shoot

video at the show!

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Rule of Threes

3. Post videos AFTER the show!

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101 Million LinkedIn Members Worldwide

Statistics as of January, 2011

Male: 58.9 %Female: 41.1 %

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101 Million LinkedIn Members Worldwide

Europe23.1 million

North America47.9 million Asia

13.8 million

Latin America8.6 million

Africa 3.1 million

Middle East2.6 million

Oceania2.3 million

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101 Million LinkedIn Members Worldwide

35-54: 36.3 %

18-24: 20.9 %

25-34: 35.9 %

54+: 6.9 %

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Rule of Threes

1. Flesh out your profile!

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Rule of Threes

2. Connect with as many people as possible

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Rule of Threes

3. Search and targetspecific people tocontact and invite them to your event

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200 Million registered usersgenerate 110 million daily tweets

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460,000 new accounts per day(March 2011)

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Rules of Threes1. Invite attendees to share photos via Twitpic – use #hashtag for a chance to win

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Rules of Threes2. Set up a central‘Tweet’ area with a monitor – invite peopleto tweet to win - #

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Rules of Threes3. Schedule demos

via Twitter (use #showhashtag so people can find your tweets)

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Goin’ Mobile

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Goin’ Mobile

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Goin’ Mobile

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QR

Cod

es S

CA

N M

E!

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5 Steps to Social Media Engagement

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5 Steps to Social Media Engagement

1. Listen

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5 Steps to Social Media Engagement

1. Listen2. Learn

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5 Steps to Social Media Engagement

1. Listen2. Learn3. Be Proactive - Respond

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5 Steps to Social Media Engagement

1. Listen2. Learn3. Be Proactive - Respond4. Be Committed: Update Frequently

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5 Steps to Social Media Engagement

1. Listen2. Learn3. Be Proactive - Respond4. Be Committed: Update Frequently5. Have fun!

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To:

503 388 9045Message:

2122

Compose a text message to 503 388 9045

Body of message is: 2122

Press: SEND

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How did I do today?

1. Epic Fail: I know all this2. Not bad: some cool stuff3. Awesome: lots of useful ideas

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Evaluation Results Page

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Free Resource Guide and more…Tradeshowguyblog.com/EMS

Contact me:Tim Patterson

[email protected]