Trade Tips: 9 Trends Affecting PR
-
Upload
mckinney-and-associates -
Category
Technology
-
view
249 -
download
0
description
Transcript of Trade Tips: 9 Trends Affecting PR
![Page 2: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/2.jpg)
In the PR Daily article “9 Traditional Media Trends Affecting PR
,” authorJeff Domansky explains how
digital technologies have shifted the media landscape and
delivery of public relations.
![Page 3: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/3.jpg)
A recent report from the Pew Research Center suggests that with the fall of newspapers, television is the next
traditional medium victim in a transition to increased online viewership.
![Page 4: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/4.jpg)
Here are the following nine trends Domansky notes:
![Page 5: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/5.jpg)
1. Digital news surpasses newspapers, radio
Percentage of Americans who saw news or news headlines on a social networking site doubled—from 9 percent to 19 percent—since 2010.
![Page 6: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/6.jpg)
2. With young, newspapers lack relevance
33 percent of those under 30 get their news via social networking sites, 34 percent from TV, and only 13 percent from newspapers.
![Page 7: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/7.jpg)
3. Newspaper free fall continues
Just 23 percent of those surveyed read a newspaper yesterday. That’s down by nearly half (47 percent) since 2000.
![Page 8: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/8.jpg)
4. Magazine drop continues
Only 18 percent read a magazine yesterday, down from 26 percent in 2000.
![Page 9: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/9.jpg)
5. TV stable for old, tumbling with young
55 percent watched TV news or a news program yesterday, but only 34 percent of those under age 30 watched TV news yesterday, down from 49 percent in 2000.
![Page 10: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/10.jpg)
6. Local TV news slips
Local TV news dropped from 54 percent in 2006 to 48 percent in 2012. Only 23 percent under 30 watched cable TV news.
![Page 11: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/11.jpg)
7. Reading still popular
51 percent enjoy reading though there is a shift to electronic or digital formats.
![Page 12: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/12.jpg)
8. Digital growing
Of those who read a magazine yesterday, 9 percent read digitally, while 20 percent of those who read a book did so in electronic format.
![Page 13: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/13.jpg)
9. Online news is more mobile, or social
17 percent got news on mobile devices and 38 percent saw news on a social networking site, doubling from just 19 percent two years ago.
![Page 14: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/14.jpg)
So how should PR firms and professionals adjust to this
new landscape?
![Page 15: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/15.jpg)
Take courses, attend workshops and connect with colleagues who
have harnessed the benefits of social media tools.
![Page 16: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/16.jpg)
Last, be nimble! Life is always subject
to more changes.
![Page 17: Trade Tips: 9 Trends Affecting PR](https://reader035.fdocuments.in/reader035/viewer/2022062513/5551a207b4c905013a8b50d2/html5/thumbnails/17.jpg)
This presentation was adapted from our Voice Matters Blog.
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning,
McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and international organizations.
@mckpr
facebook.com/mckpr
youtube.com/mckinneypr