Trade Shows: fastest customer development
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Our first trade show is over. The feedback we got on our SaaS is overwhelming. We made sales and have a large folder of leads. Now it's time to follow up. But there is a large component that I underestimated before: customer development. This talk contains all the actions you can take to make your next trade show a success! See the video for this content: http://tillcarlos.com/trade-show-customer-development
Transcript of Trade Shows: fastest customer development
[_] List of attendees at hand?[_] A clear schedule: who shows up when?[_] Product and information materials copied and ready?[_] Pitch test: can everybody answer any question?[_] Documentation materials present?[_] Backup ready: is there someone in the office for remote help?
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