Trade shows - Entrepreneurship 101
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Transcript of Trade shows - Entrepreneurship 101
ENERGY. BUZZ. NETWORKING. INNOVATION. EDUCATION. TRADESHOWS ARE ALL OF THE ABOVE.
SHOULD I EXHIBIT?
Money Time Energy Staff Planning
> G E N E R AT E L E A D S > C U S T O M E R D I S C O V E R Y > C U S T O M E R L I S T S > F O R M P A R T N E R S H I P S > N E T W O R K > G A I N C R E D I B I L I T Y > M A K E S A L E S > E T C .
B 2 B E X A M P L E -
> G E N E R AT E 5 0 L E A D S > 1 5 S A L E S M E E T I N G S > 5 S A L E S I N 2 M O N T H S > 4 0 0 O N C U S T O M E R L I S T > 1 0 S A L E S I N 6 M O N T H S > E T C .
BOOTH LOCATION + SIZE
BOOTH LAYOUT SKETCH
BOOTH LAYOUT EXAMPLE
PRINT (SIGNAGE, FLYERS, ETC.)
EQUIPMENT
STRATEGY (GAME PLAN)
STRATEGY (10 SECOND PITCH)
STRATEGY (GIVEAWAY, PROMOS)
START THE MOMENTUM … BEFORE THE SHOW
> Invite prospects, partners, etc. > Schedule meetings > Generate buzz
STAY GOAL FOCUSED
GENERATE TRAFFIC
ENGAGE VISITORS
BUILD RELATIONSHIPS
STAY ENERGIZED (GIVE FULL ATTENTION)
TAKE PICTURES AND VIDEO
ESTABLISH CREDIBILITY
Speak at the event (educate, don’t sell!) Provide Press Kits Generate Press
GENERATE SALES & LEADS
LESSONS LEARNED
> What went well? > What could we have done differently?
CALCULATE THE ROI
MEASURE. COMPARE ... REACH YOUR GOALS? WHAT WAS THE ROI?
SUMMARY > ESTABLISH MEASURABLE GOALS > PREPARATION IS KEY > FOLLOW THE PLAN > AFTER THE SHOW - IF YOU DON’T FOLLOW UP THEN DON’T BOTHER SHOWING UP! … AND ENJOY THE SHOW!
David Payne [email protected]