Trade Show Experience - PPAI Expo East...“Maximizing Your Trade Show Experience”© 2017 Cliff...

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“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates “Maximizing Your Trade Show Experience …getting the most from your investment Welcome to today’s presentation… 301 - 717 - 0615 [email protected]

Transcript of Trade Show Experience - PPAI Expo East...“Maximizing Your Trade Show Experience”© 2017 Cliff...

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

“Maximizing Your

Trade Show Experience…getting the most from your investment”

Welcome to today’s presentation…

301-717-0615

[email protected]

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Introduction My first experience…

Suggestions…Working the Show

- Flow

- Prepare…have a PLAN

- Ask questions

- Listen

- Be open-minded

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

This is an

INVESTMENT!…spend it wisely!

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

What you can expect

• Learn as much as possible

• GREAT EDUCATION opportunities

• Better understanding of the supplier

• Networking

• Mostly excellent suppliers

…some not so good, says George Carlin

• Have fun!

Tools for Success

• Have a pre and post show PLAN

• Good Questions

• UPS / FedEx numbers

• Client artwork, “electronic files”

• Digital camera – ask first

• Tape recorder – interview and questions

• Comfortable shoes

• Journalize your findings – this is a must

• Network & Educate often

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Make a Positive Impression…

• Make a positive impression…

- Ask questions

- Ask permission

- Catalogs

- Samples

- Photos

- Interviews

“Perception Speaks Volumes”

Supplier Frustrations

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Power of Excellent Questions

• Inventory?

• What is new, interesting and creative?

• What are the capabilities and limitations?

• Decorating techniques…how is that done?

• Case Histories? (very important)

• Successful Vertical Markets?

• What is there most requested item?

• How do you handle disputes?

• Why?

“Scan me and send me two”…don’t do this!

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Look for Packaging and other…

• Additional profit centers - accessories

• Possible creative marketing solutions

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Amazing Education Opportunities

• Education comes in many forms…

• Suppliers

• Multi-line & Factory Reps

• Distributors

• Lunch and Learn

• Breakfast Education

• Power Sessions

• Networking

PPAI Professional Certification

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

During the show…

• Contact clients and prospects• Before you go out at night

• Do a recap from the show, “Show Daily”

• Ask for feedback and questions

• Utilize technology to stay connected

• Talk Fusion©

• Video Broadcasting

• Post to your social media

• Create a BLOG post

• Send out a Constant Contact Blast

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

After the show…

• Work Your PLAN

• Manage your catalogs, samples & requests

• Immediately contact your clients

• Provide an after show overview whitepaper

• Post to your social media

• Follow-up with vendors

• specs, random samples, special offers i.e. – self-promotions

• Share findings with your peer network

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

Final Thoughts…

• Be open to ALL possibilities

• Work your investment wisely, pre & post show

• Be open minded to everything you hear, but……Act with caution – ask your mentor

• ASK QUESTIONS, lots of questions

• Network, network, network

• Enjoy your experience, HAVE FUN!• Invest in your Professional Development

• Your thoughts drive your desired

outcome.

[email protected]

Twitter.com/cliffquicksell

LinkedIn.com/in/cliffquicksell1

Cliff.quicksell.jr

Cliff Quicksell, MAS+

“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates

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