Trade Show Experience - PPAI Expo East...“Maximizing Your Trade Show Experience”© 2017 Cliff...
Transcript of Trade Show Experience - PPAI Expo East...“Maximizing Your Trade Show Experience”© 2017 Cliff...
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
“Maximizing Your
Trade Show Experience…getting the most from your investment”
Welcome to today’s presentation…
301-717-0615
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Introduction My first experience…
Suggestions…Working the Show
- Flow
- Prepare…have a PLAN
- Ask questions
- Listen
- Be open-minded
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
This is an
INVESTMENT!…spend it wisely!
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
What you can expect
• Learn as much as possible
• GREAT EDUCATION opportunities
• Better understanding of the supplier
• Networking
• Mostly excellent suppliers
…some not so good, says George Carlin
• Have fun!
Tools for Success
• Have a pre and post show PLAN
• Good Questions
• UPS / FedEx numbers
• Client artwork, “electronic files”
• Digital camera – ask first
• Tape recorder – interview and questions
• Comfortable shoes
• Journalize your findings – this is a must
• Network & Educate often
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Make a Positive Impression…
• Make a positive impression…
- Ask questions
- Ask permission
- Catalogs
- Samples
- Photos
- Interviews
“Perception Speaks Volumes”
Supplier Frustrations
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Power of Excellent Questions
• Inventory?
• What is new, interesting and creative?
• What are the capabilities and limitations?
• Decorating techniques…how is that done?
• Case Histories? (very important)
• Successful Vertical Markets?
• What is there most requested item?
• How do you handle disputes?
• Why?
“Scan me and send me two”…don’t do this!
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Look for Packaging and other…
• Additional profit centers - accessories
• Possible creative marketing solutions
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Amazing Education Opportunities
• Education comes in many forms…
• Suppliers
• Multi-line & Factory Reps
• Distributors
• Lunch and Learn
• Breakfast Education
• Power Sessions
• Networking
PPAI Professional Certification
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
During the show…
• Contact clients and prospects• Before you go out at night
• Do a recap from the show, “Show Daily”
• Ask for feedback and questions
• Utilize technology to stay connected
• Talk Fusion©
• Video Broadcasting
• Post to your social media
• Create a BLOG post
• Send out a Constant Contact Blast
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
After the show…
• Work Your PLAN
• Manage your catalogs, samples & requests
• Immediately contact your clients
• Provide an after show overview whitepaper
• Post to your social media
• Follow-up with vendors
• specs, random samples, special offers i.e. – self-promotions
• Share findings with your peer network
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Final Thoughts…
• Be open to ALL possibilities
• Work your investment wisely, pre & post show
• Be open minded to everything you hear, but……Act with caution – ask your mentor
• ASK QUESTIONS, lots of questions
• Network, network, network
• Enjoy your experience, HAVE FUN!• Invest in your Professional Development
• Your thoughts drive your desired
outcome.
Twitter.com/cliffquicksell
LinkedIn.com/in/cliffquicksell1
Cliff.quicksell.jr
Cliff Quicksell, MAS+
“Maximizing Your Trade Show Experience”© 2017 Cliff Quicksell & Associates
Connect with Cliff on the following…