CORRECT USE OFTRADE MARKS

Following is a quick guide to

trade mark use. Please check

your usage against this list to

ensure we all uphold our

good name.

✔ A trade mark is an adjective – not

a noun or a verb. BlueScope Steel

coated products trade marks must

be followed by the word “steel” –

eg: The corrosion resistance of

ZINCALUME® steel is remarkable.

✔ There are no alternative spellings

of a trade mark –

eg: COLORBOND® steel

not

COLOURBOND® steel

✔ A trade mark must be distinguished

from the text by presenting it in

capitals – eg: Specify and use only

ZINCALUME® steel.

✔ Every time a registered trade mark

appears in text, it must be followed by

an ® symbol – eg: AQUAPLATE® steel.

✔ Material in which a trade mark appears

must be footnoted to give ownership

– eg: COLORBOND® is a registered

trade mark of BlueScope Steel Limited.

Trade Marks and LogotypesGuidelines for Use

AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,

TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.

BlueScope Steel Limited ABN 16 000 011 058.

© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission

of BlueScope Steel Limited.

BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999

Product logos are not textProduct logos must not be used as

a word within a block of text. The

logotype should be considered as a

visual representation of our brand and

not as a word of text. The following

examples are incorrect uses of our

product logotypes:

This house has a roof. ✗

fencing for your home. ✗

Never distort or changethe logoNever distort or use our logotype in

any way other than as outlined in

these guidelines:

Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not

be used in any form other than those

shown in the following examples.

Colour usage of THE logotype

The ‘O’ in the “COLORBOND®”

logotype can be created through two

different colour processes:

PMS: Pantone Warm Red

CMYK: 79% Magenta and 91% Yellow

Colour version reversedout of SOLID

Black is the preferred background colour

when the logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Mono usage of the logotype

For black use of the logotype, the ‘O’

has a 50% screen of black.

Mono version reversed out of solid

When reversing the logo out of black,

the ‘O’ has a 50% tint of black.

BlueScope Steel has established

an outstanding reputation as a

manufacturer of the finest quality

steel products. Millions of dollars

have been invested into the

research and development of

some of the most respected

products in the world today.

And, as with any fine product,

the guarantee of quality is

assured by their instantly

recognisable trade mark and

logotypes.

The following pages show you

how to correctly use the

BlueScope Steel coated product

logotypes and trade marks and

gives you some examples of

practical ways they can be

utilised.

TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®

steel and ZINCALUME® steel give

everyone involved in their sale and

installation a distinct competitive

advantage. They are statements to the

purchaser that the products represent

a certain standard of quality and

reliability of manufacture.

Incorrect use and the failure to take

the proper precautions for protection,

may place the trade marks at risk of

becoming just a generic name for

similar steel products. That is why it is

vital to protect and strengthen their

good name.

Outlined in this section are BlueScope

Steel’s simple rules and standards for

trade mark usage. Please follow these

guidelines whenever you use our

trade marks.

A trade mark is always spelt correctlyA trade mark can only ever have one

correct spelling. For example,

“COLORBOND®” must never be spelt

with a ‘U’, or be split into two words.

A trade mark and its symbolA trade mark must always be followed

by an ® symbol if registered, or

alternatively a ™ or an asterisk (*)

if waiting for full registration. Where

computer systems are unable to

replicate the ® symbol, the letter R

placed within brackets, eg: (R) is

acceptable.

The applicable symbol must appear

next to the mark every time it is used.

A trade mark is always an adjectiveAny BlueScope Steel product trade mark

must never stand alone as a noun, nor

should it be used as a verb.

For example, the correct usage is

“The roof is made from COLORBOND®

steel” not “The roof is made from

COLORBOND”. Or “Select

COLORBOND® steel for your roof today”

not “COLORBOND your roof today”.

Or “it’s a COLORBOND® steel roof”

not “a COLORBOND® roof”.

Thermatech® solar reflective technology

used on COLORBOND® steel can be

referred to as Thermatech®.

A trade mark is alwaysdistinguishedBecause trade marks are special,

it is important to treat them that way.

When the trade mark appears in text,

it must be followed by its normal product

description, eg: COLORBOND® steel.

The trade mark must always be in

upper case to distinguish it from

the surrounding text.

A trade mark is alwaysfootnotedIn any material in which the trade mark

appears, it is also necessary to include

a footnote which identifies the product

as being exclusive to BlueScope Steel.

This footnote may appear in small type,

however it should not be omitted under

any circumstances, eg COLORBOND®

and ZINCALUME® steels are registered

trade marks of BlueScope Steel Limited.

LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of

as the visual or pictorial representation of

BlueScope Steel’s trade marks. Familiarity

with these logos can assist the customer

in making purchase decisions in favour of

products carrying the logo. To ensure that

a consistent visual identity is portrayed

for the BlueScope Steel coated product

brands and trade marks, thereby ensuring

maximum recognition, always observe

the following rules on logotypes.

The preferred use of the trademark logotype is in black

or it can be reversed outof solid

Black is the preferred background colour

when a logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Note: All existing trade mark logotypes

are available as a digital file. For more

information please contact your local

BlueScope Steel office.

Logotypes and preferred sizingThe minimum size of a logotype used in

literature and all other promotional items

should not be smaller than a cap height

of 6mm. Anything less, and the logotype

is too hard to read and difficult to use in

applications such as embroidery and

on computer monitors.

Below is an example of the minimum

logotype size requirements:

Clear Space around the logoTo make sure that the logotypes always

stand out, we have defined a clear space

around them that must be maintained.

This helps to increase effectiveness and

legibility by reducing the impact of text

or visual matter around them.

Below is an example of the clear space

required around a logotype:

Trade marked colour namesColour names for COLORBOND® steel

are all trade marked to help protect our

investment and further differentiate our

product fromour competitors. Current

colour names and trade mark registration

status is available online at

www.colorbond.com.

HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY

Full product description Normal product description

AQUAPLATE® polymer coated steel AQUAPLATE® steel

COLORBOND® pre-painted steel COLORBOND® steel

COLORBOND® Permagard® steel COLORBOND® Permagard® steel

DECKFORM® steel DECKFORM® steel

GALVASPAN® zinc-coated steel GALVASPAN® steel

ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel

ZINCSEAL® zinc-coated steel ZINCSEAL® steel

GALVABOND® zinc-coated steel GALVABOND® steel

GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel

TRUECORE® residential framing steel TRUECORE® steel

✗

✗

✗

✗

Product logos are not textProduct logos must not be used as

a word within a block of text. The

logotype should be considered as a

visual representation of our brand and

not as a word of text. The following

examples are incorrect uses of our

product logotypes:

This house has a roof. ✗

fencing for your home. ✗

Never distort or changethe logoNever distort or use our logotype in

any way other than as outlined in

these guidelines:

Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not

be used in any form other than those

shown in the following examples.

Colour usage of THE logotype

The ‘O’ in the “COLORBOND®”

logotype can be created through two

different colour processes:

PMS: Pantone Warm Red

CMYK: 79% Magenta and 91% Yellow

Colour version reversedout of SOLID

Black is the preferred background colour

when the logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Mono usage of the logotype

For black use of the logotype, the ‘O’

has a 50% screen of black.

Mono version reversed out of solid

When reversing the logo out of black,

the ‘O’ has a 50% tint of black.

BlueScope Steel has established

an outstanding reputation as a

manufacturer of the finest quality

steel products. Millions of dollars

have been invested into the

research and development of

some of the most respected

products in the world today.

And, as with any fine product,

the guarantee of quality is

assured by their instantly

recognisable trade mark and

logotypes.

The following pages show you

how to correctly use the

BlueScope Steel coated product

logotypes and trade marks and

gives you some examples of

practical ways they can be

utilised.

TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®

steel and ZINCALUME® steel give

everyone involved in their sale and

installation a distinct competitive

advantage. They are statements to the

purchaser that the products represent

a certain standard of quality and

reliability of manufacture.

Incorrect use and the failure to take

the proper precautions for protection,

may place the trade marks at risk of

becoming just a generic name for

similar steel products. That is why it is

vital to protect and strengthen their

good name.

Outlined in this section are BlueScope

Steel’s simple rules and standards for

trade mark usage. Please follow these

guidelines whenever you use our

trade marks.

A trade mark is always spelt correctlyA trade mark can only ever have one

correct spelling. For example,

“COLORBOND®” must never be spelt

with a ‘U’, or be split into two words.

A trade mark and its symbolA trade mark must always be followed

by an ® symbol if registered, or

alternatively a ™ or an asterisk (*)

if waiting for full registration. Where

computer systems are unable to

replicate the ® symbol, the letter R

placed within brackets, eg: (R) is

acceptable.

The applicable symbol must appear

next to the mark every time it is used.

A trade mark is always an adjectiveAny BlueScope Steel product trade mark

must never stand alone as a noun, nor

should it be used as a verb.

For example, the correct usage is

“The roof is made from COLORBOND®

steel” not “The roof is made from

COLORBOND”. Or “Select

COLORBOND® steel for your roof today”

not “COLORBOND your roof today”.

Or “it’s a COLORBOND® steel roof”

not “a COLORBOND® roof”.

Thermatech® solar reflective technology

used on COLORBOND® steel can be

referred to as Thermatech®.

A trade mark is alwaysdistinguishedBecause trade marks are special,

it is important to treat them that way.

When the trade mark appears in text,

it must be followed by its normal product

description, eg: COLORBOND® steel.

The trade mark must always be in

upper case to distinguish it from

the surrounding text.

A trade mark is alwaysfootnotedIn any material in which the trade mark

appears, it is also necessary to include

a footnote which identifies the product

as being exclusive to BlueScope Steel.

This footnote may appear in small type,

however it should not be omitted under

any circumstances, eg COLORBOND®

and ZINCALUME® steels are registered

trade marks of BlueScope Steel Limited.

LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of

as the visual or pictorial representation of

BlueScope Steel’s trade marks. Familiarity

with these logos can assist the customer

in making purchase decisions in favour of

products carrying the logo. To ensure that

a consistent visual identity is portrayed

for the BlueScope Steel coated product

brands and trade marks, thereby ensuring

maximum recognition, always observe

the following rules on logotypes.

The preferred use of the trademark logotype is in black

or it can be reversed outof solid

Black is the preferred background colour

when a logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Note: All existing trade mark logotypes

are available as a digital file. For more

information please contact your local

BlueScope Steel office.

Logotypes and preferred sizingThe minimum size of a logotype used in

literature and all other promotional items

should not be smaller than a cap height

of 6mm. Anything less, and the logotype

is too hard to read and difficult to use in

applications such as embroidery and

on computer monitors.

Below is an example of the minimum

logotype size requirements:

Clear Space around the logoTo make sure that the logotypes always

stand out, we have defined a clear space

around them that must be maintained.

This helps to increase effectiveness and

legibility by reducing the impact of text

or visual matter around them.

Below is an example of the clear space

required around a logotype:

Trade marked colour namesColour names for COLORBOND® steel

are all trade marked to help protect our

investment and further differentiate our

product fromour competitors. Current

colour names and trade mark registration

status is available online at

www.colorbond.com.

HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY

Full product description Normal product description

AQUAPLATE® polymer coated steel AQUAPLATE® steel

COLORBOND® pre-painted steel COLORBOND® steel

COLORBOND® Permagard® steel COLORBOND® Permagard® steel

DECKFORM® steel DECKFORM® steel

GALVASPAN® zinc-coated steel GALVASPAN® steel

ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel

ZINCSEAL® zinc-coated steel ZINCSEAL® steel

GALVABOND® zinc-coated steel GALVABOND® steel

GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel

TRUECORE® residential framing steel TRUECORE® steel

✗

✗

✗

✗

Product logos are not textProduct logos must not be used as

a word within a block of text. The

logotype should be considered as a

visual representation of our brand and

not as a word of text. The following

examples are incorrect uses of our

product logotypes:

This house has a roof. ✗

fencing for your home. ✗

Never distort or changethe logoNever distort or use our logotype in

any way other than as outlined in

these guidelines:

Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not

be used in any form other than those

shown in the following examples.

Colour usage of THE logotype

The ‘O’ in the “COLORBOND®”

logotype can be created through two

different colour processes:

PMS: Pantone Warm Red

CMYK: 79% Magenta and 91% Yellow

Colour version reversedout of SOLID

Black is the preferred background colour

when the logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Mono usage of the logotype

For black use of the logotype, the ‘O’

has a 50% screen of black.

Mono version reversed out of solid

When reversing the logo out of black,

the ‘O’ has a 50% tint of black.

BlueScope Steel has established

an outstanding reputation as a

manufacturer of the finest quality

steel products. Millions of dollars

have been invested into the

research and development of

some of the most respected

products in the world today.

And, as with any fine product,

the guarantee of quality is

assured by their instantly

recognisable trade mark and

logotypes.

The following pages show you

how to correctly use the

BlueScope Steel coated product

logotypes and trade marks and

gives you some examples of

practical ways they can be

utilised.

TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®

steel and ZINCALUME® steel give

everyone involved in their sale and

installation a distinct competitive

advantage. They are statements to the

purchaser that the products represent

a certain standard of quality and

reliability of manufacture.

Incorrect use and the failure to take

the proper precautions for protection,

may place the trade marks at risk of

becoming just a generic name for

similar steel products. That is why it is

vital to protect and strengthen their

good name.

Outlined in this section are BlueScope

Steel’s simple rules and standards for

trade mark usage. Please follow these

guidelines whenever you use our

trade marks.

A trade mark is always spelt correctlyA trade mark can only ever have one

correct spelling. For example,

“COLORBOND®” must never be spelt

with a ‘U’, or be split into two words.

A trade mark and its symbolA trade mark must always be followed

by an ® symbol if registered, or

alternatively a ™ or an asterisk (*)

if waiting for full registration. Where

computer systems are unable to

replicate the ® symbol, the letter R

placed within brackets, eg: (R) is

acceptable.

The applicable symbol must appear

next to the mark every time it is used.

A trade mark is always an adjectiveAny BlueScope Steel product trade mark

must never stand alone as a noun, nor

should it be used as a verb.

For example, the correct usage is

“The roof is made from COLORBOND®

steel” not “The roof is made from

COLORBOND”. Or “Select

COLORBOND® steel for your roof today”

not “COLORBOND your roof today”.

Or “it’s a COLORBOND® steel roof”

not “a COLORBOND® roof”.

Thermatech® solar reflective technology

used on COLORBOND® steel can be

referred to as Thermatech®.

A trade mark is alwaysdistinguishedBecause trade marks are special,

it is important to treat them that way.

When the trade mark appears in text,

it must be followed by its normal product

description, eg: COLORBOND® steel.

The trade mark must always be in

upper case to distinguish it from

the surrounding text.

A trade mark is alwaysfootnotedIn any material in which the trade mark

appears, it is also necessary to include

a footnote which identifies the product

as being exclusive to BlueScope Steel.

This footnote may appear in small type,

however it should not be omitted under

any circumstances, eg COLORBOND®

and ZINCALUME® steels are registered

trade marks of BlueScope Steel Limited.

LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of

as the visual or pictorial representation of

BlueScope Steel’s trade marks. Familiarity

with these logos can assist the customer

in making purchase decisions in favour of

products carrying the logo. To ensure that

a consistent visual identity is portrayed

for the BlueScope Steel coated product

brands and trade marks, thereby ensuring

maximum recognition, always observe

the following rules on logotypes.

The preferred use of the trademark logotype is in black

or it can be reversed outof solid

Black is the preferred background colour

when a logo needs to be reversed.

However, if you are limited to colours,

use only strong colours.

Note: All existing trade mark logotypes

are available as a digital file. For more

information please contact your local

BlueScope Steel office.

Logotypes and preferred sizingThe minimum size of a logotype used in

literature and all other promotional items

should not be smaller than a cap height

of 6mm. Anything less, and the logotype

is too hard to read and difficult to use in

applications such as embroidery and

on computer monitors.

Below is an example of the minimum

logotype size requirements:

Clear Space around the logoTo make sure that the logotypes always

stand out, we have defined a clear space

around them that must be maintained.

This helps to increase effectiveness and

legibility by reducing the impact of text

or visual matter around them.

Below is an example of the clear space

required around a logotype:

Trade marked colour namesColour names for COLORBOND® steel

are all trade marked to help protect our

investment and further differentiate our

product fromour competitors. Current

colour names and trade mark registration

status is available online at

www.colorbond.com.

HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY

Full product description Normal product description

AQUAPLATE® polymer coated steel AQUAPLATE® steel

COLORBOND® pre-painted steel COLORBOND® steel

COLORBOND® Permagard® steel COLORBOND® Permagard® steel

DECKFORM® steel DECKFORM® steel

GALVASPAN® zinc-coated steel GALVASPAN® steel

ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel

ZINCSEAL® zinc-coated steel ZINCSEAL® steel

GALVABOND® zinc-coated steel GALVABOND® steel

GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel

TRUECORE® residential framing steel TRUECORE® steel

✗

✗

✗

✗

CORRECT USE OFTRADE MARKS

Following is a quick guide to

trade mark use. Please check

your usage against this list to

ensure we all uphold our

good name.

✔ A trade mark is an adjective – not

a noun or a verb. BlueScope Steel

coated products trade marks must

be followed by the word “steel” –

eg: The corrosion resistance of

ZINCALUME® steel is remarkable.

✔ There are no alternative spellings

of a trade mark –

eg: COLORBOND® steel

not

COLOURBOND® steel

✔ A trade mark must be distinguished

from the text by presenting it in

capitals – eg: Specify and use only

ZINCALUME® steel.

✔ Every time a registered trade mark

appears in text, it must be followed by

an ® symbol – eg: AQUAPLATE® steel.

✔ Material in which a trade mark appears

must be footnoted to give ownership

– eg: COLORBOND® is a registered

trade mark of BlueScope Steel Limited.

Trade Marks and LogotypesGuidelines for Use

AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,

TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.

BlueScope Steel Limited ABN 16 000 011 058.

© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission

of BlueScope Steel Limited.

BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999

CORRECT USE OFTRADE MARKS

Following is a quick guide to

trade mark use. Please check

your usage against this list to

ensure we all uphold our

good name.

✔ A trade mark is an adjective – not

a noun or a verb. BlueScope Steel

coated products trade marks must

be followed by the word “steel” –

eg: The corrosion resistance of

ZINCALUME® steel is remarkable.

✔ There are no alternative spellings

of a trade mark –

eg: COLORBOND® steel

not

COLOURBOND® steel

✔ A trade mark must be distinguished

from the text by presenting it in

capitals – eg: Specify and use only

ZINCALUME® steel.

✔ Every time a registered trade mark

appears in text, it must be followed by

an ® symbol – eg: AQUAPLATE® steel.

✔ Material in which a trade mark appears

must be footnoted to give ownership

– eg: COLORBOND® is a registered

trade mark of BlueScope Steel Limited.

Trade Marks and LogotypesGuidelines for Use

AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,

TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.

BlueScope Steel Limited ABN 16 000 011 058.

© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission

of BlueScope Steel Limited.

BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999