Trade mark types - epa.ee

Trade mark typesPublished on The Estonian Patent Office (https://www.epa.ee)

Trade mark types An explanation of the manner in which the trade mark shall be represented in the registrationapplication, and examples from the databases of the Estonian Patent Office or the European UnionIntellectual Property Office have been included.

Word markA word mark is a trade mark consisting exclusively of words, letters, numbers or other standardtypographical characters, without any design elements or colours. A word mark can be, for example,a name, a colloquial language word or a combination of words, an artificial word or a slogan.

Examples

HELLUS (reg-no 39238)ABB (reg-no 23793)LIFE KISSES YOU (reg-no 49741)

Figurative markA figurative mark is a trade mark consisting exclusively of figurative elements or a combination ofverbal and figurative elements. The mark shall be represented by submitting a reproduction of thesign.

Examples

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(reg-no 55329)

(reg-no 55156)

(reg-no 55224)

Shape markA shape mark is a trade mark consisting of a three-dimensional shape. It can be a container,packaging or the product itself. The mark shall be represented by submitting either a graphicreproduction of the shape or a photographic reproduction which may contain different views.

Examples



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(reg-no 49903)

(EUTM no 017912686)

Position markA position mark is a trade mark consisting of the specific way in which the mark is placed on theproduct. The mark shall be represented by submitting a reproduction which identifies the position ofthe mark and its size or proportion with respect to the goods. The image of the goods themselves,for which protection is not sought, is marked with a broken or dotted line.

Examples



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(EUTM no 017437261)

In this example, the subject-matter of the legal protection is not the shape of the shoe, but the wayin which the particular shape is placed on the shoe.

Pattern markA pattern mark is a trade mark consisting exclusively of a set of elements which are repeatedregularly. The mark shall be represented by submitting a reproduction showing the pattern ofrepetition.

Examples

(EUTM no017699992)



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(EUTM no 017421827)

Colour markA colour mark is a trade mark consisting of a single colour or a combination of colours withoutcontours. The mark shall be represented by submitting a reproduction of the colour or a reproductionthat shows the systematic arrangement of a combination of colours. The colours should be indicatedby reference to a generally recognised colour code.

Examples

(EUTM no 016800054)



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(reg-no 54027)

The purpose of the registration of a colour mark is to obtain the exclusive right to use a particularcolour tone or combination of colours for designating a particular good or service. Before applying, itis important to know that according to the current practice of registration of both Estonian and EUtrade marks, a colour mark consisting of a single colour can generally not be registered on thegrounds that such a mark has no distinctive character. As a rule, a mark can be registered only if theapplicant has used it in advance and can demonstrate that the consumer perceives the colour on hisgoods or services as a trade mark (the mark has acquired distinctiveness as a result of the use).

Sound markA sound mark is a trade mark consisting exclusively of a sound or a combination of sounds. The markshall be represented by submitting an audio file reproducing the sound or by an accuraterepresentation of the sound in musical notation.

Examples

(EUTM no 017265356)



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Your browser does not support the audio element.

(EUTM no 005170113)

Your browser does not support the audio element.

(EUTM no 017592031)

Motion markA motion mark is a trade mark consisting of a movement or a change in the position of the elementsof a mark. The mark shall be represented by submitting a video file or by a series of sequential stillimages showing the movement or change of position.

Examples



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(EUTM no 008553133)

Your browser does not support the video tag.

(EUTM no 017586521)

Multimedia markA multimedia mark is a trade mark consisting of a combination of image and sound. The mark shallbe represented by submitting a video file.

Examples


(EUTM no 017279704)


(EUTM no 017411315)



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Hologram markA hologram mark is a trade mark consisting of elements with holographic characteristics. The markshall be represented by submitting a video file or a graphic or photographic reproduction containingthe views which are necessary to sufficiently identify the holographic effect in its entirety.

Examples


(EUTM no 017579491)


(EUTM no 017993401)

Last modified 17.11.2021 Source URL: https://www.epa.ee/en/trade-marks/trade-mark-types

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