CRUSH Report for:

Tractor Supply Company

October 23, 2015

www.avention.com | 1 866 222 4213

United States

Tel: 1 978 318 4300

UK & Europe

Tel: 44 (0)20 7382 8800

Australia

Tel: +61 (0) 2 9044 7868

China, Hong Kong, Taiwan

Tel: +852 8100 9648

Singapore

Tel: +65 62217920

India

Tel: +91 9871046415

CRUSH Info

Tractor Supply Company

5401 Virginia Way

Brentwood, Tennessee 37027-7536

USA

Main: 615-440-4000

Fax: 302-655-5049

http://www.tractorsupply.com

Annual Revenues — $5.7 Billion

Fiscal Year End — 2014-12-27

Employees — 11,000

Ticker — NASDAQ TSCO

Industry — Retail (Home Improvement)

IT Highlights

Enterprise Applications

Acquity Group Commerce OnDemand

CDC enterprise software applications

Ecologic Leasing Captara Enterprise Lease Management

JDA E3 retail software

Kronos Workforce Human Resource Management Systems (HRMS)

Manhattan Associates Warehouse Management System (WMS): Labor, Supply Chain Intelligence (SCI) Reporting and Slotting

MICROS-Reatil Xstore POS software

Microsoft Exchange Server

Microsoft Outlook

mySAP ERP Central Component (ECC) 6.0, R/3 4.6c: Accounts Payable (AP), Accounts Receivable (AR), Business Connector (BC),

Financial Accounting (FI), Controlling (CO), General Ledger (GL), Inventory Management (IM), Materials Management (MM),

Production Planning (PP), Quality Management (QM), Sales and Distribution (SD), Warehouse Management (WM), Supplier

Relationship Management (SRM), Business Intelligence (BI), Exchange Infrastructure (XI), for Retail

Oracle E-Business Suite 11i: Customer Relationship Management (CRM)

RedPrairie Warehouse Management System (WMS)

Revionics Markdown Optimization

Revionics Price Optimization

Sterling Commerce Sterling Transportation Management System

TranSolutions Freight Claims Management

WorkflowOne Web-based Order Management

Data Management & Business Intelligence

Edisoft EDI solutions

IBM Cognos

Microsoft Access

Microsoft SQL Server 2005

Motorola RF Management Suite

Oracle 9i Real Application Clusters (RAC)

Oracle Database 8i, 9i, 10g

Oracle Discoverer

Oracle SQL*Loader

SAP Business Objects Crystal Reports, Full Client

SAP BusinessObjects XI

www.avention.com CRUSH Report for Tractor Supply Company

SAP Open Source Database

SAS Demand Forecasting for Retail

SAS Visual Analytics

Hardware/OS/Systems Environment

EMC CLARiiON Storage Area Network (SAN)

EMC Symmetrix DMX Storage

HP PolyServe Matrix Server

HP-UX

IBM 4610 -TG9 Thermal Receipt Printers

IBM 4810-33H POS computers

IBM 4820 SurePoint Touch Screen Monitors

IBM eServer BladeCenter

IBM Servers xSeries 235, 236

IBM SurePOS 300 4810 workstations

Microsoft Windows NT

Microsoft Windows Server 2003

Microsoft Windows Small Business Server 2003

Motorola AP300 802.11 a/b/g access ports

Motorola MC3090 Mobile Computers

Motorola Symbol Technologies solutions

Motorola WS2000 wireless switch

Novell SUSE Linux Enterprise Server

Oracle Sun SPARC servers

Oracle Sun StorageTek storage

Vocollect Talkman Wearable Computers

Xerox Phaser printers

Web Services & Application Development

Adobe Macromedia Flash, Fireworks, Dreamweaver

Apache Subversion (SVN)

Apache Tomcat

IBM Cloud

IBM WebSphere Commerce 7

IBM WebSphere MQ Series

Java, J2EE, JavaServer Pages (JSP), JavaServer Faces (JSF)

JBoss application server

Microsoft .NET

mySAP Enterprise Portal (EP)

Oracle PL/SQL

Oracle Reports, Forms 6i

Perl scripting

Quest Toad

SAP Advanced Business Application Programming (ABAP)

SAP NetWeaver

UNIX Shell scripts

Networking, Management & Security

Attachmate NetIQ Security Manager, AppManager

BMC Remedy Action Request System

Microsoft Active Directory

SAP Solution Manager 4.0

VMware ESX Server 3.0

www.avention.com CRUSH Report for Tractor Supply Company

VMware Virtual Center 2.0

Other Technologies, Applications & Business Initiatives

Acquity Group Retail consulting

CFT consulting

HRchitect HR Consulting

Microsoft Office, Project

Peak 10 data center outsourcing

Qualys vulnerability management solutions

Quest Solution and StepOne Motorola Enterprise Mobility Solution Deployment

Software Development Lifecycle (SDLC) methodology

SourceLink, LLC marketing, strategy and consulting

Technology Business Drivers

New Site Opening: Distribution Center

As of May 2015, Tractor Supply Company’s construction of a new distribution center in Casa Grande, Ariz. was on schedule with

the new facility expected to be operational in the fourth quarter of 2015.

"The addition of a new distribution center in the Southwest is key to our western expansion strategy," said Greg Sandfort,

President and Chief Executive Officer. "Arizona's proximity to our Western stores provides an ideal location for our new facility

which will allow us to achieve lower transportation costs and faster delivery to our stores. Casa Grande has an excellent

workforce, and we appreciate the hard work of the local and state officials who assisted us through the process. We look

forward to a very long and productive partnership with the Casa Grande community."

http://finance.yahoo.com/news/tractor-supply-company-announces-plans-123000336.html  

Strategic Initiative: Upgrade Information Technology; Business Process Management; Security

In 2015, Tractor Supply continues to evaluate and improve the functionality of their systems to maximize their effectiveness.

Such efforts include ongoing hardware and software evaluations, refreshes and upgrades to support optimal software

configurations and application performance. They plan to continue to upgrade their information technology and implement

other efficiency-driving system enhancements. They continue to strengthen the security of their information systems and invest

in technology to support store, distribution center and omni-channel expansion. These efforts are directed toward improving

business processes and achieving the most efficient and effective use of systems to manage their operations while ensuring a

secure and reliable environment.

Strategic Initiative: Tractor Value System ("TVS")

In 2015, Tractor Supply is committed to a continuous improvement program called Tractor Value System (“TVS”), which is their

catalyst to drive change throughout their organization. TVS is a business management system that emphasizes, through data

analytics and team member engagement, a focus on continuous improvement. Through TVS, they examine business processes

and identify opportunities to reduce costs, drive innovation, and improve effectiveness. They have implemented numerous

continuous improvement projects (with team members from multiple areas of their business) to evaluate key operations and

implement process changes. Team members are empowered and expected to challenge current paradigms and improve

processes. Their management encourages the participation of all team members in decision-making, regularly solicits input and

suggestions from their team members and incorporates suggestions into their improvement activities.

Supply Chain Management: Warehouse Management

In 2015, Tractor Supply continues to improve the technology in their distribution centers, and currently four of their seven

facilities utilize a warehouse management system that provides for improved movement of inventory through increased use of

conveyors and automation. They will continue to refine this system and expect that it will be implemented in additional

locations.

Increased Spending

www.avention.com CRUSH Report for Tractor Supply Company

Tractor Supply currently estimates that capital expenditures will range between $240 million and $250 million in fiscal 2015.

They plan to open between 110 to 115 stores in fiscal 2015. Additionally, they plan to relocate five stores as well as

increase their investment in existing store renovations.

They plan to invest in their distribution center network in fiscal 2015, principally for development of a new Southwest

distribution center, expansion of their existing Northeast distribution center, and development of two smaller cross-dock

facilities (“mixing centers”) in their Texas region to handle certain high-volume bulk products. They estimate that their

capital expenditures relating to the distribution network will range between $75 million and $85 million in fiscal 2015.

They also plan to invest in information technology upgrades at their stores and Store Support Center, which will include

additional omni-channel capabilities, improved inventory allocation system, continued improvements in data security

and enhanced customer relationship management. Capital expenditures totaled $218.2 million, $152.9 million and $166.2

million for the years 2013, 2012 and 2011, respectively.

Capital expenditures totaled $160.6 million, $218.2 million and $152.9 million for the years 2014, 2013 and 2012, respectively.

Business Info

Tractor Supply Company, incorporated on Dec 2, 1982, is an operator of retail farm and ranch stores in the United States. It focuses

on supplying the lifestyle needs of recreational farmers and ranchers, as well as tradesmen and small businesses. It operates retail

stores under the names Tractor Supply Company and Del’s Feed & Farm Supply. It also operates a website under the name

TractorSupply.com. Its stores are located in towns outlying major metropolitan markets and in rural communities. The company

operates through the farm and ranch products retail sale segment. The company offers a comprehensive selection of merchandise,

which include equine, livestock, pet and small animal products; hardware, truck, towing and tool products; seasonal products,

including lawn and garden items, power equipment, gifts and toys; maintenance products for agricultural and rural use, and

work/recreational clothing and footwear.

The company offers a variety of Out Here lifestyle products. Its products are sourced through both domestic and international

vendors. The company operates a distribution network for supplying its stores with merchandise. The company’s product offerings

are supported with an average of 16,000 to 19,500 products per store. The company communicates with its customers across

multiple touch points including its stores, e-commerce website (TractorSupply.com), email and direct mail. The company has the

following subsidiaries: Tractor Supply Co. of Michigan, LLC; Tractor Supply Co. of Texas, LP; Dels Farm Supply, LLC; TSC Purchasing

LLC; TSC Franklin DC, LLC, and TSC SSC Bond, LLC.

Quarterly Earnings Calls

Tony Crudele, EVP, CFO and Treasurer - Q2 2015

Capital expenditures for the quarter were $48.2 million, compared to $40.2 million last year. We opened 17 stores and closed one

Del's store in the second quarter, compared to 23 new stores opened in the second quarter of 2014. The CapEx increase relates to

the construction expenditures of our Southwest distribution center, which were higher than the expenditures on our store support

center which was under construction last year at this time.

Now looking ahead, as a result of our strong performance in the first half and as noted in today's press release, we have revised our

financial expectations for the full year 2015. We now expect full-year sales to range from $6.25 billion to $6.33 billion.

Correspondingly, comp sales are forecasted to increase between 3.5 percent and 4.5 percent. We have increased our EBIT margin

target and are forecasting a 15 to 20 basis point improvement compared to 2014. We now anticipate net income to range from

approximately $412 million to $422 million, or $3.00 to $3.08 per diluted share.

We have decreased our capital expenditure forecast for full-year 2015 to a range of $220 million to $230 million. Additionally, we still

anticipate that the full-year tax rate will be approximately 37 percent. We will continue to make purchases under our share

repurchase program and currently project full-year diluted shares outstanding to be approximately 137 million to 137.5 million.

www.avention.com CRUSH Report for Tractor Supply Company

With respect to sales, we had anticipated that the first half of the year would have stronger comps than the back half, as we are

cycling stronger comp sales in the back half of the year. With high moisture levels and mild summer temperatures, we are optimistic

that the seasonal demand pattern for the third quarter will be consistent with the past two years and we will see an extended spring

and summer selling season. Despite a difficult comparison to last year, comp sales through the first three weeks of July have been

positive and are in line with our expectations.

FD (Fair Disclosure) Wire, 22-Jul-2015 © 2015 Acquire Media Corporation. Published by Avention, Inc. August 2015

Greg Sandfort, President & CEO – Q1 2015

Construction of our new distribution center in Casa Grande, Arizona is on schedule, and this new facility is expected to be

operational in the fourth quarter of 2015. The two mixing centers in Texas are also under construction and are scheduled to open in

the third quarter of this year.

We opened 41 new stores in the quarter and we remain on track to open 110 to 115 new Tractor Supply stores this year. Progress

continues with the conversion of the Del's stores to the Tractor format, and we expect to close seven Del's stores this year as we

backfill the state of Washington with Tractor Supply formats. And lastly, we're pleased with our ongoing efforts and progress to

enhance our omni-channel platform, our customer relationship management platform, and the broadening of our IT network

security across our entire organization.

Tony Crudele, EVP, CFO and Treasurer – Q1 2015

For the quarter ended March 28, 2015, on a year-over-year basis net sales increased 12.5 percent to $1.3 billion and net income grew

18.9 percent to $58 million or $0.42 per diluted share. Overall, we are pleased with both our top-line and bottom-line performance

for the quarter. Comp store sales increased 5.7 percent in the first quarter compared to an increase of 2.2 percent in last year's first

quarter.

Capital expenditures for the quarter were $48.8 million as compared to $41.9 million last year. We opened 41 stores and closed one

store in the first quarter, compared to 32 new stores opened in the first quarter of 2014. The increase relates to the construction

expenditures of our Southwest DC, which were higher than the expenditures on our store support center, which was under

construction last year.

As a reminder, we still expect full year sales to range from $6.2 billion to $6.3 billion.

We still expect capital expenditures in 2015 to range between $240 million to $250 million.

FD (Fair Disclosure) Wire, 22-Apr-2015 © 2015 Acquire Media Corporation. Published by Avention, Inc. May 2015

Tony Crudele, EVP, CFO and Treasurer - Q4 2014

Capital expenditures for the year were $160.6 million, as compared to $218.2 million last year. We opened 22 stores and closed one

store in the fourth quarter, compared to 31 stores opened in the fourth quarter of 2013. For the year, we opened 107 stores and

closed one.

The decrease in capital expenditures relates to cycling expenditures for the construction of our Southeast distribution center last

year. We were significantly favorable to our CapEx forecast, as our land costs and construction jobs for the Southwest distribution

facility were below our estimate; the Northeast distribution center expansion was deferred to Q1 2015; and certain IT initiatives were

under budget or reprioritized.

We forecast that our effective tax rate will be approximately 37 percent, which is consistent with last year's rate of 36.9 percent. We

are initially targeting $240 million to $250 million of capital expenditures in 2015, consistent with our four-year CapEx plan. The

increase over last year results from the new store openings, the completion of our Southwest distribution center, our expansion

plans for the Northeast distribution center, and the execution of other key initiatives.

We plan to continue to make purchases under our share repurchase program as part of our long-term balanced approach to

shareholder return. We have reduced our year-end targeted cash balance to $0 to $50 million. Consistent with this past year we

expect to have seasonal borrowings at the end of the first and third quarters. For modeling purposes, we estimate that the diluted

shares outstanding inclusive of option grant and share repurchase activity will be between $137 million and $136 million for the full

year.

FD (Fair Disclosure) Wire, 28-Jan-2015 © 2015 Acquire Media Corporation. Published by Avention, Inc. February 2015

Tony Crudele, EVP, CFO and Treasurer - Q3 2014

Capital expenditures for the quarter were $43.4 million compared to $58.2 million last year. We opened 30 stores this quarter

compared to 23 stores in the third quarter of 2013. The decrease in capital expenditure relates to cycling expenditures over the

www.avention.com CRUSH Report for Tractor Supply Company

construction of our Southeast Distribution Center last year.

Turning to our outlook. Based upon the third-quarter results, the company has increased its fiscal 2014 guidance from the low end

of the previously provided ranges to the high end of the ranges, which were net sales of $5.62 billion to $5.7 billion, comparable

store sales of 2.5 percent to 4 percent, and net income of $2.54 to $2.62 per diluted share.

We have reduced our estimate for capital expenditures to range between $190 million to $200 million, as we have better visibility to

the timing of some of our larger projects, such as the Southwest Distribution Center and our Northeast Distribution Center

expansion project. And we do not anticipate any purchases of leased stores in the fourth quarter.

Although some of these projects will move into 2015, we will not raise our target of $250 million of CapEx in 2015, which is consistent

with our capital expenditure long-term plan.

New store pipeline is tracking to our full-year goal of 102 to 106 new stores. Based on the volume of our share repurchase year to

date, we believe that our year-end cash balance will be about $25 million to $50 million compared to our previously stated target of

$100 million to $150 million. We are also adjusting our estimate for full-year diluted shares outstanding to approximately 139.5

million.

FD (Fair Disclosure) Wire, 05-Nov-2014 © 2014 Acquire Media Corporation. Published by Avention, Inc. November 2014

Strategy

Growth Strategy

Tractor Supply's current and long-term growth strategy is to: (1) expand domestic geographic market presence through opening

new retail stores, (2) enhance financial performance through comparable store sales growth achieved through targeted

merchandising and marketing programs with an “everyday value price” philosophy supported by strong customer service, (3)

enhance product margin through strategic product sourcing, inventory and markdown management, a strong exclusive brand

offering, and optimization of product pricing and transportation costs, (4) leverage operating costs by focusing on opportunities for

continuous improvement and elimination of waste in all of their processes, (5) expand market opportunities via e-commerce and

internet-supported sales by improving their website product content and enhancing the online experience, and (6) expand through

selective acquisition, as such opportunities arise, to enhance penetration into new and existing markets to complement organic

growth.

Distribution

They currently operate a distribution network for supplying stores with merchandise, and in fiscal 2014 their stores received

approximately 70 percent of merchandise through this network while the remaining merchandise shipped directly to the stores from

their vendors. They believe this flow facilitates the prompt and efficient distribution of merchandise to their stores in order to

enhance in-stocks, minimize freight costs and improve the inventory turn rate. Their seven distribution centers, located in Georgia,

Indiana, Kentucky, Maryland, Nebraska, Texas and Washington, represent total distribution capacity of 4.2 million square feet. In

late 2014, they entered into a lease agreement for a second facility in Hagerstown, Md., with a capacity of 309,000 square feet. This

additional space will support the future growth of stores in the northeast. Also in 2014, they started construction on a new

distribution center in Casa Grande, Ariz., with a capacity of approximately 650,000 square feet. This facility will support their western

store expansion and is expected to begin operating in the fourth quarter of 2015. They continue to improve the technology in their

distribution centers, and currently four of their seven facilities utilize a warehouse management system that provides for improved

movement of inventory through increased use of conveyors and automation. They will continue to refine this system and expect that

it will be implemented in additional locations.

They select the locations of their distribution centers in an effort to minimize logistics costs and optimize the distance from

distribution centers to their stores. They manage their inbound and outbound transportation activity in-house through the use of a

web-based transportation management system. They utilize several common carriers for store deliveries. They manage their

transportation costs through carrier negotiations, the monitoring of transportation routes, and the scheduling of deliveries.

Continuous Improvement

They are committed to a continuous improvement program called Tractor Value System (“TVS”), which is their catalyst to drive

change throughout their organization. TVS is a business management system that emphasizes, through data analytics and team

member engagement, a focus on continuous improvement. Through TVS, they examine business processes and identify

opportunities to reduce costs, drive innovation, and improve effectiveness. They have implemented numerous continuous

improvement projects (with team members from multiple areas of their business) to evaluate key operations and implement

www.avention.com CRUSH Report for Tractor Supply Company

process changes. Team members are empowered and expected to challenge current paradigms and improve processes. Their

management encourages the participation of all team members in decision-making, regularly solicits input and suggestions from

their team members and incorporates suggestions into their improvement activities.

Management Information and Control Systems

They have invested considerable resources in their management information and control systems to support superior customer

service, manage the purchase and distribution of their merchandise, improve their operating efficiencies and support on-line

operations. Their key management information and control systems include a point-of-sale system, an e-commerce platform, a

supply chain management and replenishment system, a warehouse management system, a price optimization system, a vendor

purchase order control system and a merchandise presentation system. These systems are integrated through an enterprise

resource planning (“ERP”) system. This ERP system tracks merchandise from initial order through ultimate sale and interfaces with

their financial systems.

They continue to evaluate and improve the functionality of their systems to maximize their effectiveness. Such efforts include

ongoing hardware and software evaluations, refreshes and upgrades to support optimal software configurations and application

performance. They plan to continue to upgrade their information technology and implement other efficiency-driving system

enhancements. They continue to strengthen the security of their information systems and invest in technology to support store,

distribution center and omni-channel expansion. These efforts are directed toward improving business processes and achieving the

most efficient and effective use of systems to manage their operations while ensuring a secure and reliable environment.

Business & IT Expenditures

Tractor Supply's capital expenditures totaled $160.6 million, $218.2 million and $152.9 million for the years 2014, 2013 and 2012,

respectively.

Information technology expenses totaled $22.7 million, $29.8 million and $28.2 million for the years 2014, 2013 and 2012,

respectively.

The above table reflects 107 new stores and two relocations during fiscal 2014, 102 new stores and three relocations during fiscal

2013 and 93 new stores and one relocation during fiscal 2012. The majority of the corporate and other category for fiscal 2014, 2013

and 2012 relates to construction of their new Store Support Center in Brentwood, Tenn. with the greatest portion of the spend in

fiscal 2013. The higher capital expenditures in fiscal 2013 for distribution center capacity and improvements was primarily due to

construction of their Macon, Ga. distribution center, which was the relocation of their former leased Southeast distribution center in

Braselton, Ga. They did not purchase any leased stores during fiscal 2014 compared to having purchased three leased stores in fiscal

2013 and five leased stores in fiscal 2012.

They currently estimate that capital expenditures will range between $240 million and $250 million in fiscal 2015.

They plan to open between 110 to 115 stores in fiscal 2015. Additionally, they plan to relocate five stores as well as increase

their investment in existing store renovations.

They plan to invest in their distribution center network in fiscal 2015, principally for development of a new Southwest

distribution center, expansion of their existing Northeast distribution center, and development of two smaller cross-dock

facilities (“mixing centers”) in their Texas region to handle certain high-volume bulk products. They estimate that their capital

expenditures relating to the distribution network will range between $75 million and $85 million in fiscal 2015.

They also plan to invest in information technology upgrades at their stores and Store Support Center, which will include

additional omni-channel capabilities, improved inventory allocation system, continued improvements in data security and

enhanced customer relationship management.

IT Info

IBM Cloud

www.avention.com CRUSH Report for Tractor Supply Company

  In August 2015 Tractor Supply revamped and migrated their online retail operation to IBM to provide Tractor Supply customers

with an easier way to connect, browse and shop for goods and services online.

At the heart of the solution is a completely redesigned TractorSupply.com which provides optimal viewing across all devices,

easier integration with social media pages, and a simplified check-out process. Behind the scenes, the company migrated the

entire platform to a new IBM Cloud for greater overall business performance.

"At Tractor Supply Company, we are committed to deepening the relationships we have with our customers, and the newly

redesigned TractorSupply.com website allows us to do that in an impactful way," said Rob Mills, Senior Vice President and

Chief Information Officer of Tractor Supply Company. "IBM Cloud is more agile and has management capabilities that let us

respond quickly to market and individual customer needs, the direct result of which is a better customer experience."

Key to the infrastructure overhaul was the migration of the website, which was built on IBM Commerce, from a Software-as-a-

Service platform delivered through two distinct partners, to IBM Cloud. With the new Infrastructure-as-a-Service architecture,

Tractor Supply Company gains improved overall system performance and the ability to scale quickly based on market

demands, and greater operational visibility.

http://ir.tractorsupply.com/file/Index?KeyFile=30577984

 

SAS Demand Forecasting for Retail, SAS Visual Analytics

In September 2013, Tractor Supply kicked off a long-term planning and inventory management initiative by choosing SAS.

Tractor Supply will use SAS analytics to better forecast customer demand and improve the performance of promotional and

regular merchandise through improved inventory placement. Tractor Supply licensed SAS Demand-Driven Forecasting and SAS

Visual Analytics to fuel its efforts.

"We needed a more analytical and automated approach to predict what merchandise needs to be where and the ability to

integrate those forecasts across our planning and execution functions,” said Tom Roush, Vice President of Planning, Inventory

and Pricing at Tractor Supply. “We selected SAS as the analytics platform to move our company forward. We piloted the

software and were impressed with its forecast accuracy.”

http://www.benzinga.com/pressreleases/13/09/b3886145/tractor-supply-company-plows-through-forecasting-with-sas

 

SourceLink, LLC

Tractor Supply Company chose SourceLink, LLC to build and maintain their marketing database. Over the ensuing three years,

Tractor Supply has come to rely on SourceLink for marketing strategy and consulting, analytics, campaign management, and

other multichannel services. That's why in August 2013, Tractor Supply extended their strategic partnership with SourceLink for

an additional three years.

Tractor Supply Company chose SourceLink because they needed an experienced partner and a marketing database solution

that is scalable and adaptable to emerging communication channels, including SMS text messaging, email, and social media. A

core component of the marketing database infrastructure is SDL Campaign Manager that enables data visualization, ad hoc

queries, multichannel campaign management and reporting.

“We needed a partner that was flexible and responsive to our specific business requirements and understands that our most

important corporate asset is our customer,” said John Wendler, Senior Vice President of Marketing at Tractor Supply. “By

understanding our business objectives and marketing strategies, our collaborative relationship with SourceLink helps us to

gain valuable customer insights, which allows us to better communicate with and strengthen our relationship with our

customers.”

http://www.sourcelink.com/media/pressReleases/2013/08/06/tractor-supply-company-renews-contract-with-sourcelink-to-

manage-customer-database

 

Server Virtualization Strategy

As computers have become an increasingly important part of our lives, the energy needed to power them has soared. Tractor

Supply’s information technology department is keenly aware of the energy demands of the company’s computer systems and

the high cost to operate these systems. That’s why the department has been working diligently to improve the energy efficiency

of the company’s computer systems while replacing dated servers and equipment.

“Energy efficiency is a very important consideration in selecting new IT solutions,” said James Callison, former chief

information officer. “We believe it is essential to focus on the ongoing operating costs of a new solution, not just the initial cost.

Replacing our older systems with more energy efficient systems is the right thing to do for the company because it lowers our

www.avention.com CRUSH Report for Tractor Supply Company

operating costs, and it is the right thing to do for the environment because it reduces energy consumption.”

James and his team have been pursuing a “server virtualization” strategy that is resulting in a big reduction in energy costs and

consumption. Under this strategy, computing capacity is increased by adding “virtual” servers instead of actual servers. In the

last two years, the company has added 348 virtual servers, which is saving the company more than $100,000 per year and

reducing the company’s energy consumption by more than 1.2 million kilowatt hours per year.

In 2012, the company is replacing approximately 422 servers in existing stores with new servers that reduce energy

consumption by 40 percent. The company is also replacing approximately 1,100 registers in existing stores with new registers

that reduce energy consumption by 35 percent. These new, more energy efficient servers and registers are also being installed

in new stores. The installation of these new servers and registers is expected to reduce operating costs by another $100,000 and

save an additional 1 million kilowatt hours per year.

The IT department has implemented other programs in support of the company’s Stewardship Program, including the

reconfiguration of the company’s data center airflow, which has reduced energy costs in the data center. In addition, the

department is replacing many of the company’s existing computers with more energy efficient laptops. The company also

disposes of outdated computer equipment in an environmentally responsible manner by utilizing only vendors who confirm

that none of the equipment will end up in a landfill.

http://www.tractorsupply.com/content/abouttsc/tractor-supply-company-stewardship-in-action-information-technology-

more-efficient

 

Revionics Price Optimization

In September 2010, Tractor Supply selected Revionics as their price optimization solution provider. They will implement the

Revionics Price Optimization solution across all merchandise categories over the next 12 months.

Tractor Supply said it selected Revionics Price Optimization to offer more consumer demand driven pricing in its stores. With

Revionics weekly modeling of consumer demand data, Tractor Supply Company will have the ability to identify sales trends

within their stores and take a more proactive approach to pricing by location in a more timely fashion, according to a press

release.

“Based on our evaluation of many software providers, Revionics provided the best system for modeling shopping behavior by

market at the frequency we feel is necessary to stay ahead of our customers’ demands,” said Tom Roush, VP of Planning,

Inventory Management and Pricing at Tractor Supply Company. “Our team now has a powerful tool to plan and optimize

pricing strategies by merchandise category down to the store level, ultimately enabling us to better attract and retain

customers.”

http://www.revionics.com/news-detail.aspx?title=Tractor-Supply-Company-Selects-Revionics-for-Customer-Centric-Price-

Planning-and-Optimization&newsID=73

 

Sterling Commerce Sterling Transportation Management System

Before Tractor Supply implemented the Sterling Transportation Management System, the company’s transportation function

was managed by a third-party logistics provider. The process was inflexible and laden with shortcomings, including slow

manual communication with vendors and carriers. Reliability was another issue because the provider’s system didn’t offer

visibility, which meant Tractor Supply wasn’t able to track orders.

Sterling Transportation Management System gives Tractor Supply on demand, Web-based access to a collaborative logistics

network, along with tools to automate the entire transportation management process, making it more efficient and cost

effective. Since the implementation, the company has experienced a net transportation savings of $500,000 per year. Mike

Buttarazzi, then Director of Transportation for Tractor Supply, said another benefit is visibility. “Everyone is finally seeing the

same information at the same time, unlike before when people passed along faxes or e-mails and then waited for a response.”

http://www.sterlingcommerce.com/apps/collaterallibrary/external/DownloadFile.asp?fil=101908

 

Quest Solution and StepOne Motorola Enterprise Mobility Solution Deployment: Motorola WS2000 Wireless Switch, AP300

802.11a/b/g Access Ports, RF Management Suite, MC3090 Mobile Computers; StepOne snapRETAIL; Microsoft .NET

In July 2008, the Enterprise Mobility business of Motorola, Inc. and PartnerSelect Business Partner Quest Solution and

PartnerSelect Premier Independent Software Vendor StepOne Systems, were selected by Tractor Supply and deployed an end-

www.avention.com CRUSH Report for Tractor Supply Company

to-end Motorola enterprise mobility solution that includes deployment of 802.11 wireless LAN across its 745 stores nationwide

to improve productivity, inventory management and store profitability. Tractor Supply also simplified its enterprise WLAN

management by selecting Motorola's RF Management Suite for planning, deployment, 24x7 remote network monitoring.

Tractor Supply installed a Motorola WS2000 Wireless Switch and multiple AP300 802.11 a/b/g access ports in every store,

providing full connectivity, visibility and management of all 745 stores at the corporate network level. Previously, Tractor

Supply's receivers operated in batch mode and manually synchronized their data captured on mobile computers in a docking

station and waited for nightly refreshes from corporate headquarters. The new system enables a higher level of efficiency and

provides the ability for real-time merchandise inquiry and faster receiving of shipments. Tractor Supply is also leveraging

Motorola's RF Management Suite to provide locationing capabilities throughout its wireless enterprise network. The company's

IT staff can remotely locate any of its newly deployed Motorola MC3090 mobile computers in any store from headquarters. This

ensures that the mobile computers are fully utilized.

With StepOne Systems' retail application expertise, Tractor Supply created a next-generation store application that

significantly increases business productivity and ROI of a mobility solution featuring Motorola's enterprise WLAN infrastructure.

StepOne worked closely with the Tractor Supply team to develop in-store mobility applications in receiving, transfers, item

inquiry and inventory management. The store application is built with the latest software technologies for mobile computing

including .NET client using StepOne's snapRETAIL components and Web services for store integration.

"We selected Motorola's mobility solution for high security and manageability with mobility applications such as locationing,"

said Alice McClellan, then director of information technology, Tractor Supply. "The enterprise wireless LAN will help us better

serve our customers with improved business processes like real-time merchandise inquiry and mobile warehousing."

http://www.thefreelibrary.com/TRACTOR%20SUPPLY%20SELECTS%20MOTOROLA%20FOR%20WIRELESS%20LAN.-

a0180669519

 

WorkflowOne Web-based Order Management

In November 2006 Tractor Supply Company selected WorkflowOne to support their major e-commerce initiative by providing

Tractor Supply-branded promotional products to the retail stores. Using WorkflowOne's Web-based order management

system, any Tractor Supply store in 34 states can order approximately 660 consumable items required to run a successful retail

business. In addition, WorkflowOne will build, maintain, source and fulfill the company's online store, where any of Tractor

Supply's 10,000 employees can purchase brand-related promotional products such as office accessories and "logo-wear."

WorkflowOne is providing Tractor Supply with a Web-based management system that supports decentralized order entry while

maintaining centralized purchasing and brand control.

http://members.whattheythink.com/news/newslink.cfm?id=25124

 

Captara Corporation Enterprise Lease Management

In November 2005 Captara Corporation completed implementation of its enterprise lease management solution for Tractor

Supply Company. The on-demand solution was fully deployed throughout the company's business units in less than 45 days.

Included within the deployment scope were customization, user training, creation and execution of best-practice leasing

procedures, and electronic capture of Tractor Supply's approximately 800 leasing contracts. Tractor Supply now has complete

control over all of its leasing activities, thus ensuring transparency, optimized business decisions, and compliance with

Financial Accounting Standards Board (FASB) and Sarbanes-Oxley requirements. "Accurate control, tracking and reporting of

leasing operations is essential to our overall business strategy and integral in meeting our compliance requirements," said

Randy Guiler, then Director of Corporate Finance and Risk, Tractor Supply. "Captara provides the necessary technology,

advisory services, process infrastructure and documentation to enable seamless control of our leasing activities while

successfully meeting our evolving business needs. Given Tractor Supply's current plans to grow by at least 75 stores annually,

Captara's importance will only accelerate as we move forward."

http://www.tmcnet.com/usubmit/2005/nov/1201592.htm

 

Oracle Real Application Cluster, SAP Database Server

Tractor Supply needed to migrate their existing SAP Database Server from a legacy operating system and upgrade to Oracle

RAC at the same time. Planning commenced in November 2004, and the final system copy of the production system was

planned to finish by March 2005. As the number of new stores continued to increase, the amount of processing on the SAP

database server needed to keep pace. Since the initial implementation of SAP in Feb. 1999, Tractor Supply Company had been

in endless cycles of upgrades. About every 18 to 24 months new hardware needed to be purchased with faster CPU's and

www.avention.com CRUSH Report for Tractor Supply Company

additional memory. To break this cycle, Tractor Supply decided to use Oracle's Real Application Cluster (RAC). The RAC solution

would allow for additional nodes to be dynamically added to the cluster to scale and meet future processing demands. It would

further add redundancy to the database server. Tractor Supply had already implemented a RAC solution with their go forward

database server OS on their home grown data warehouse in 2004 and the SAP migration was another major step towards

achieving their technical architecture strategy. (Case study dated 2005.)

http://www.sdn.sap.com/irj/scn/index?rid=/library/uuid/10b2f36e-0911-2a10-8aa2-d1ed887411c2

 

Oracle 9i RAC, PolyServe Matrix Server, SuSe Linux Enterprise Server, IBM eServer Bladecenter, Fibre Channel SAN

As the company continues to grow, Tractor Supply Company wanted to put in place a cost-effective, performant infrastructure

to host its mission-critical systems. As a test case for the viability of this new architecture, TSC chose to migrate its mission-

critical Oracle data warehouse that collects Point of Sale (POS) transactions from all its stores nationwide. This system is

absolutely critical to running TSC's business - the system must be highly available in order for TSC to make critical business

decisions. TSC's data warehouse not only requires a substantial amount of processing power to tabulate the transaction data,

but it must be completely fault tolerant and highly available. Rather than deploying expensive UNIX servers or a Windows

failover cluster, TSC chose to deploy a cluster of price-performant Linux servers where each server in the cluster can

simultaneously read and write to volumes of shared data on a storage area network (SAN). "With PolyServe Matrix Server, we

were able to save money while building a highly available, highly scalable cluster," said Larry Witte, former Director of

Information Technology. "Matrix Server installed quickly, and cluster configuration and management is as easy as managing a

single large server. Matrix Server also greatly simplified the management and improved availability of Oracle 9i RAC." The

solution is composed of a six-node cluster of Oracle9i Real Application Clusters (RAC) with plans to expand to eight nodes

shortly, a PolyServe Matrix Server, SuSE Linux Enterprise Server (a Novell business), IBM eServer BladeCenter chassis with six

dual-processor eServer BladeCenter HS20 blades and a Fibre Channel Storage Area Network. (Article dated August 2003.)

http://searchenterpriselinux.techtarget.com/news/article/0,289142,sid39_gci920590,00.html

 

Vocollect and Talkman System: SAP

To improve its ability to speed hundreds of thousands of items to market every day, Tractor Supply Company chose Vocollect

and its Talkman system to streamline its distribution center in Pendleton, Ind. The Talkman hardware and software system

went live in January 2003, and results were impressive: an 18 percent improvement in productivity in gravity flow areas, and an

8 to 10 percent productivity increase across the entire distribution center. Jim Harnage, former functional systems manager at

TSC, and implementation project leader, said, "Our team members say the Talkman system is very intuitive. The 'hands-free,

eyes-free' operation allowed us to boost productivity, not only over our paper-based environment but over handheld RF units,

as well." Since the installation, TSC no longer needs to key data into the WMS; instead, selectors enter data directly from the

warehouse floor simply by speaking to the Talkman system. Installing Vocollect's Talkman system was one piece of a much

larger and more complex IT expansion designed to support 110 newly opened stores in 2002. Tractor Supply's SAP-based IT

infrastructure underwent a comprehensive upgrade, and voice was a critical new enhancement to the process. As part of the

implementation, an interface was developed between the SAP Warehouse Management Module and the Talkman system,

which Harnage says provides good visibility as to what is occurring in the warehouse at any given moment, and has improved

their replenishment efficiency. (Article dated May 2003.)

http://findarticles.com/p/articles/mi_m0EIN/is_2003_May_5/ai_101181627

 

SAP Retail

As one of the first retailers in the U.S. to implement the SAP Retail enterprise resource planning system, which, in this case,

involves a collaborative technology platform for merchandising, marketing, logistics and finance systems, Tractor Supply has

earned benefits that are improving sales and profitability. This system, combined with an efficient logistics network, has

enabled the retailer to reduce supply-chain costs and inventory levels, while improving in-stock levels to more than 93 percent

overall and 98 percent for core items. "One of the challenges we have is how to manage inventory in the most efficient means

possible, so that you're always in-stock, yet operating on the leanest possible inventory," said Jerry Brase, former SVP of

merchandising, in May 2002. "Supply-chain management really is a multi-departmental function here at Tractor Supply. We

work diligently with our vendors, transportation suppliers, our distribution network and our stores to put together a supply-

chain process for every category of goods that is best suited to that category's unique handling characteristics."

Since before 1992, Tractor Supply has used perpetual inventory, which reports real-time movement of individual SKUs. Brase

said 98 percent of items are restocked through automated replenishment. Only a handful of SKUs is on manual worksheets and

are ordered due to their seasonality or unpredictability of demand. Even with auto replenishment, however, local stores have a

way to make adjustments based on uncontrollable factors, such as weather or theft. One of the toughest tasks for many

www.avention.com CRUSH Report for Tractor Supply Company

retailers is implementation of new supply-chain management technology, Tractor Supply included. Brase said when the

company implemented SAP in February 1999, it wasn't an easy transition.

http://findarticles.com/p/articles/mi_m0FNP/is_10_41/ai_86204765/pg_3

 

Adobe Macromedia Flash, Fireworks, and Dreamweaver

With the combined horsepower of Macromedia Flash, Fireworks, and Dreamweaver, Tractor Supply offers online expertise and

a comprehensive catalog to farmers everywhere.

http://www.adobe.com/cfusion/showcase/index.cfm?event=finderresults&start=21&projectTypeID=24&contenttype=siteofthe

day&loc=en_us

 

Linux, EMC Symmetrix and CLARiiON

"There are still no EMC drivers for the latest version of SuSE," said Stevan Townsend, then manager of database administration,

in a 2003 Storage magazine article. At its central office, the company runs an Oracle database for its SAP applications, a sales

and audit application and a data warehouse on a Linux cluster running the PolyServe Linux clustering software. It stores the

data on a 14TB EMC Symmetrix storage array. Tractor Supply ordered an EMC CLARiiON array for its Linux cluster that year.

http://searchstorage.techtarget.com/magazineFeature/0,296894,sid5_gci1258119,00.html

 

HRchitect HR Consulting

HRchitect is a provider of HR systems and human capital management (HCM) and talent management systems consulting.

HRchitect lists Tractor Supply as a customer.

http://hrchitect.com/Clients/Alpha

 

Edisoft: EDI Solutions

Edisoft assembled an international team of EDI and software experts in its Toronto headquarters and embarked on an intensive

research and development program. The result was the Edisoft Merchant family of products, a complete EDI solution

engineered to work seamlessly with the native databases of the most popular accounting systems.

Our end-to-end EDI solution offerings include: Edisoft Merchant, Edisoft Visual ASN and Edisoft Business Exchange. Merchant

provides comprehensive seamless EDI integration with your accounting system, Visual ASN brings order visibility to your

warehouse environment, and Business Exchange is Edisoft's Value Added Network (VAN). Edisoft continues to provide

businesses throughout North America with the solutions they need to expand and grow. Tractor Supply is listed as a customer.

http://www.edisoft.com/TradingPartners/View/range/s-u

 

CDC Enterprise Software Applications

CDC Software is a provider of enterprise software applications and services designed to help organizations deliver a superior

customer experience while increasing efficiencies and profitability. CDC lists Tractor Supply as a customer.

http://www.cdcsoftware.com/en/Customers/A-to-Z-Listing.aspx

 

Qualys Vulnerability Management

Qualys Inc. is a provider of on-demand vulnerability management and policy compliance solutions. They help organizations of

all sizes discover vulnerabilities, ensure regulatory compliance and prioritize remediation according to business risk. Qualys

lists Tractor Supply as a customer.

http://www.qualys.com/customers/customers/

 

Revionics Price Optimization, Revionics Markdown Optimization

In January 2014, Tractor Supply Company renewed its Revionics Price Optimization license for three years and is expanding the

partnership to include the use of Revionics Markdown Optimization.

Tractor Supply has used Revionics Price Optimization for regular price management and optimization over the past three years

to drive regionalized, shopper-centric everyday value pricing. Deploying Revionics Markdown Optimization will enable Tractor

Supply to localize markdowns to profitably adjust in-season and at the end-of-season to customer preferences and inventory

www.avention.com CRUSH Report for Tractor Supply Company

levels.

“Use of Revionics’ solution has improved our ability to offer the right price at the right time to our customers while maintaining

our profitability and competitive position,” stated Alex Stanton, former senior vice president of supply chain for Tractor Supply.

“By leveraging both price and markdown optimization software, we will continue to deliver value to our customers while

enhancing our ability to match our price and markdown strategies to customer demand.”

http://www.revionics.com/tractor-supply-company-renews-and-expands-software-agreement-with-revionics.html

Data Center Info

Peak 10 Data Center Outsourcing

In January 2013, Tractor Supply selected Peak 10 to host their data center in Nashville, Tenn.

Tractor Supply is experiencing strong growth and has plans to expand its national footprint. By bolstering its IT operations with Peak

10’s data center facilities and best-of-breed technologies, TSC can support its growth plans, increase its agility, lower costs, improve

performance and focus its internal resources on its core competency, retail.

“Our relationship with Peak 10 provides us with best in class IT infrastructure that is both highly available and conveniently located,”

said James Callison, former chief information officer for Tractor Supply Company. “With our data center environment securely set

up at Peak 10 Nashville, we are now able to dedicate our efforts to expanding our retail services for our customers knowing that our

mission-critical data is in trusted hands.”

http://www.peak10.com/blog/post/tractor-supply-company-outsources-data-center-hosting-to-peak-10#.Uymcr17D6fU

Call Center Info

Tractor Supply Customer Solutions Center Located in Tennessee

Tractor Supply has a customer solutions center located in Brentwood, Tenn.

IT Executives

Robert Mills, SVP and CIO

In March 2014, Tractor Supply Company appointed Robert Mills as the senior vice president and chief information officer.

Robert D. Mills possesses tangible experience in retail business, having worked with companies like Ulta Beauty, a unit of Ulta Salon,

Cosmetics & Fragrance Inc., Sears Holdings Corp., The Allstate Corp., Rockwell International Telecommunications Division, and

Household Finance Corp. He most recently served as the chief information officer for Ulta Beauty. Prior to this, from 2005 to 2011, he

served as the vice president, chief information officer of the online business unit at Sears Holdings.

Mills' hands on experience in strategic technology planning, e-commerce and operations leadership make him ideal to lead and

develop Tractor Supply's technology systems and platform.

http://www.benzinga.com/14/03/4396076/tractor-supply-appoints-chief-information-officer-analyst-

blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+benzinga+%28Benzinga+News+Feed%29

Project Insights

Project: Security Features

Project lead: Tableau Developer

Location: Nashville, Tenn.

www.avention.com CRUSH Report for Tractor Supply Company

Time frame: 2013-2015

Description: Tableau developers implement security features of Business Objects like row level, object level and report level to make

the data secure. They create complex reports by using functionalities like slice and dice, drill down, master detail in the Web

intelligence tool.

Project: System Support

Project lead: Systems Analyst SAP MM

Location: Brentwood, Tenn.

Time frame: 2014

Description: Systems analysts plan, design, develop, and launch efficient business, financial, and operations systems in support of

merchandising functions and business processes. They gather and analyze data in support of business cases, proposed projects, and

systems requirements. Systems analysts are also responsible for generating and compiling reports based on their findings, complete

with probable causes and possible solutions to systems issues.

Project: Web Site Upgrade

Project lead: Business Analyst

Location: Brentwood, Tenn.

Time frame: 2012-2014

Description: Business analysts are re-platforming the Tractor Supply web site from IBM's WebSphere Commerce 6 to WebSphere

Commerce 7. This project also included the implementation of a third party proprietary customer care application.

Project: Manhattan Warehouse Management System 2010

Project lead: IT Logistics Manager

Location: Nashville, Tenn.

Time frame: 2010-2012

Description: IT logistics managers are installing Manhattan Warehouse Management System 2010, Labor, supply chain intelligence

(SCI) Reporting and Slotting application throughout Tractor Supply.

Project: Data Integration

Project lead: IBM WebSphere Developer

Location: Brentwood, Tenn.

Time frame: 2012

Description: WebSphere developers develop applications using Java/J2EE and perform hands-on coding. The team runs and

monitors software performance tests on new and existing programs for the purposes of correcting errors, isolating areas for

improvement, and general debugging. Other applications used are IBM MQ and Sterling Order Management System (OMS).

Project: Data Integration

Project lead: Java Developers

Location: Bentwood, Tenn.

Time frame: 2012

Description: Java developers strategically design, develop and implement application integration services using SOA/ESB (Oracle

Service Bus) components while ensuring high levels of data quality.

www.avention.com CRUSH Report for Tractor Supply Company

Contacts

First Name Last Name Title Phone Email Functional Area

Kevin McCord IT Manager, Data Integration/ETL Technology: Database

Gregg Zollinger Manager, Business Intelligence gzollinger@tractorsupply.com Technology: Database

Kurt Barton VP and Controller 615-440-4842 kbarton@tractorsupply.com Corporate: Finance/Legal

Anthony Crudele Chief Financial Officer, Executive Vice President, Treasurer acrudele@tractorsupply.com Corporate: Finance/Legal

Mark Gillman Director, Real Estate 615-366-4675 mgillman@tractorsupply.com Corporate: Finance/Legal

Jim Hays VP, Interal Audit jhays@tractorsupply.com Corporate: Finance/Legal

Jeff Olsberg Director, Tax jolsberg@tractorsupply.com Corporate: Finance/Legal

Benjamin Parrish Senior Vice President, General Counsel, Corporate Secretary 615-440-4813 bparrish@tractorsupply.com Corporate: Finance/Legal

Clay Teter VP, Real Estate 615-366-4761 cteter@tractorsupply.com Corporate: Finance/Legal

John Trotter Director, Operations Accounting 615-366-4602 jtrotter@tractorsupply.com Corporate: Finance/Legal

Jay Victory VP, Finance jvictory@tractorsupply.com Corporate: Finance/Legal

Marilee West Executive Assistant to VP and Controller Corporate: Finance/Legal

Donna Williams Director, Risk Management dwilliams@tractorsupply.com Corporate: Finance/Legal

Glenn Allison Vice President of Infrastructure and Operations gallison@tractorsupply.com Technology: General

Bo De Director, Enterprise Systems 615-440-4698 bde@tractorsupply.com Technology: General

Ray Dyjak Manager, IT Asset rdyjak@tractorsupply.com Technology: General

Charlie Eadler Director, Operations and IT Audit 615-440-4844 ceadler@tractorsupply.com Technology: General

Lisa Emily IT Manager, Merchandising Systems 615-484-4601 lemily@tractorsupply.com Technology: General

Seth Estep Manager, CRM sestep@tractorsupply.com Technology: General

Jon Feicke SAP Systems Administrator Technology: General

David Finch Manager, IT Logistics Technology: General

Dan Lapidus Director, Information Technology Operations and Shared Services dlapidus@tractorsupply.com Technology: General

Robert Mills Senior Vice President - Chief Information Officer rmills@tractorsupply.com Technology: General

Buddy Newton Manager, Information Systems bneton@tractorsupply.com Technology: General

Matt Shirel Senior Systems Administrator mshirel@tractorsupply.com Technology: General

Christine Skold Vice President, Investor Relations, Strategy and Tractor Value System 615-440-4212 cskold@tractorsupply.com Technology: General

Kiran Thimmappaiah SAP Developer Technology: General

Brian Evans VP, Human Resources bevans@tractorsupply.com

Corporate:

HR/Administration

Chad Frazell Senior Vice President, Human Resources cfrazell@tractorsupply.com

Corporate:

HR/Administration

Jon Gardner VP, Store Administration 615-440-4136 jon.gardner@tractorsupply.com

Corporate:

HR/Administration

Mary Beth Lowry Manager, Human Resources

Corporate:

HR/Administration

Laurie Scott Director, Employee Relations 615-440-4222 lscott@tractorsupply.com

Corporate:

HR/Administration

Brett Aufdenkamp Director, Continuous Improvement Corporate: Operations

Steve Barbarick Executive Vice President, Chief Merchandising Officer Corporate: Operations

Bob Churchill VP, Distribution Operations bchurchill@tractorsupply.com Corporate: Operations

Donna Daugherty Recruiting Manager 615-440-4258 donna.daugherty@tractorsupply.com Corporate: Operations

Rodney Davis Network Engineer rodney.davis@tractorsupply.com Corporate: Operations

Lee Downing Executive Vice President, Store Operations ldowning@tractorsupply.com Corporate: Operations

Robert Endemann Director, Transportation bendemann@tractorsupply.com Corporate: Operations

Eddie Foley Manager, Loss Prevention Operations eddie.foley@tractorsupply.com Corporate: Operations

Jeremy Haggard Systems Administrator III Corporate: Operations

John Halloran VP, Merchandise Presentation jhalloran@tractorsupply.com Corporate: Operations

Thomas Hutchins IT Manager thutchins@tractorsupply.com Corporate: Operations

John Lynn IT Asset Management Analyst Corporate: Operations

Hank McMullan Director, Inventory Management hank.mcmullan@tractorsupply.com Corporate: Operations

David Mertz Director, Project Delivery and Governance dmertz@tractorsupply.com Corporate: Operations

Jordan Morren Security Administrator jordan.morren@tractorsupply.com Corporate: Operations

www.avention.com CRUSH Report for Tractor Supply Company

Karl Olsen Vice President and Manager, Merchandise Corporate: Operations

Tom Roush VP, Planning, Inventory and Pricing tom.roush@tractorsupply.com Corporate: Operations

Gregory Sandfort President, Chief Executive Officer, Director gsandfort@tractorsupply.com Corporate: Operations

Stephen Scott Director, Loss Prevention 615-440-4203 Corporate: Operations

Jeff Smith IT Production and Control Supervisor jsmith@tractorsupply.com Corporate: Operations

Ken Strait Director, Product Development Corporate: Operations

Rich Wallace VP, Logistics rwallace@tractorsupply.com Corporate: Operations

Sophia Wing Manager, QA swing@tractorsupply.com Corporate: Operations

Christi Korzekwa Vice President, Marketing 615-440-4224 ckorzekwa@tractorsupply.com

Corporate:

Sales/Marketing

John Wendler Senior Vice President, Marketing johnwendler@tractorsupply.com

Corporate:

Sales/Marketing

Michael Mangold Manager, Information Security mmangold@tractorsupply.com Technology: Security

Don Marsee Information Security Administrator dmarsee@tractorsupply.com Technology: Security

www.avention.com CRUSH Report for Tractor Supply Company

Org Charts

Organizational Charts can be found at the end of this CRUSH Report

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is a trademark and the property of Avention, Inc. ("AVENTION

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