AN

INDUSTRIAL REPORT

ON

PREPARED BY

DAGRI FATEMA S.

CLASS

S.Y.B.B.A

ROLL NO.

12

SEAT NO.

ACADEMIC YEAR

2010-2011

1

COLLEGE

Lt. Meenaben Jayantilal Kundaliya

English Medium Mahila

Comm. &B.B.A. College

SUBMITTED BY

Saurashtra University, Rajkot

GUIDED BY

Prof. CHARMI BADANI

2

DECLARATION

I, Fatema Dagri S. the student of S.Y.B.B.A hereby declare that the

project work presented in this report is my own work and was carried out under

the supervision and with full co-operation of Prof. Charmi Badani & guidance

of our college, Rajkot.

Here I am sure about this is my own work and it has not been presented to any

other university or similar institute for the examination purpose.

Date:

Place: Rajkot Sign.

3

COMPANY APPROVAL

4

COMPANY APPROVAL

5

COMPANY CERTIFICATE

6

COLLEGECERTIFICATE

7

PREFACE

World is widening up and we one not confined to just one place, and all

have to a part with the rest of the world to make it complete.

In the present year of globalization and liberalization, it is very necessary

to be well aware of the practical functioning of any of the aspect, whether it an

industry, trade, commerce or information technology. Each and every object

requires a practical knowledge.

A common question asked to the student of B.B.A. is reason of choice of

the faculty this is because B.B.A is the bridge between the world of education of

commerce & management and the world of practice, so that the student can

move over to the professional life with ease and familiarity.

The practical visit of industry is an essential feature of business studies

the current rapidly changing business. Demands for the dynamic entrepreneur

and personnel. The visit to the industry will enable the students to gain

knowledge about organizational environment problems and various measures.

Here, the project report undertaken is on CAPTAIN MINI TRACTORS PVT.

LTD. This has provided to be can ideal experience.

8

ACKNOWLEDGEMENT

No serious and lasting achievement of success, one can over achieve

without the help of friendly guidance and co-operation of so many people

involved in that work.

First of all I am thankful to our principal Mr. K. M. Padhiyar who gave

me opportunity to visit CAPTAIN MINI TRACTORS Pvt. Ltd.,

I am thankful to professor Charmi Badani for giving me complete

guidance and encouragement with flavoring of excitement and curiosity for the

preparation of this industrial study report.

I am thankful to Mr. Kailesh movaliya who let me visit at his

organization.

Date:

Place: Rajkot

9

INDEX

1) General information

2) Organization structure

3) Production department

4) Personnel department

5) Marketing department

6) Finance department

7) Future plan

8) Remarks

9) Conclusion

10) Bibliography

10

11

GENERAL INFORMATION

1) Introduction

2) History of tractors

3) Achievements

4) Affiliates

5) Company Profile

6) Organization Chart

7) Size of Unit

8) Location of the unit

9) Network of the company

12

INTRODUCTION

“A journey of thousands miles begins with only one step”.

Small beginning, big reasons, great ambitions, with all these factors.

Success is the thing which can not be achieved easily. To achieve the success

hard work is require. Along with hard work it require the time, passion, &

through determination.

Captain Mini Tractor’s industries in the year 1994 to manufacture new

mini tractors, they started to manufacture the tractor to know the limitation of

the farmer. They manufacture the tractor on the bases of the requirement of the

farmer. They try to expand their production and developed the new product.

This is the story of how CAPTAIN does it. We invite you to reveal in our

adventure. We here by take opportunity to introduce our selves as one of the

ISO 9001-2000 certified, leading mini Tractor manufacturing company in India,

with brand name CAPTAIN. We have completed all required formalities like

RTO approval, Bharat Stage III and our product approval by central farm

machinery training & testing institute-BUDNI, NABARD approval, ARAI

certificates and registration approval from various state transport

commissioners. For More detail of our Company & our Product you can visit

our WWW. Captain tractors .Com

13

HISTORY OF TRACTOR

Captain Tractors Pvt Ltd, Previously known as Asha Exim Pvt.

Ltd. as established in 1994 by the visionary farmer brothers Mr. G.T.Patel

and M.M.T.Patel of Rajkot. The founders sensed the need of small &

medium farmers for farm mechanization and the difficulty faced by them

in owning a Regular Tractor.

Obsessed with the determination to bring farm mechanization within the

reach of small & medium farmer, who could not otherwise own a Tractor,

the duo put in their all the efforts, skill, knowledge, resources and dream

which they saw materialized in the shape of “ Captain DI 2600 Mini

Tractor”- first Mini Tractor in India 1998.

“Winners are not those who never fails, but those who never quit.”

The company has some its own unique features.

14

ACHIEVEMENTS

Captain Di 2600 Mini Tractor has since then not looked back & went on

achieving the important milestone, viz CMFTTI – Budni test report in 2001,

NABARD Approval for Bank finance in 2002, included in the list of Ministry

of Agri, Government of India for Tractor under Subsidy; ARAI approved for

Stage II & ARAI Stage III in 2006, ISO 9001-2000 in 2006. Not only in India

but it has started in marketing operation in African country.

Captain mini tractor gets recently and award in the research and

development of the company in all over India and award was given by the

Prime Minister of India Mr. Man Mohan Singh.

The company gets many achievements in the different activity of the

company during his history. The following are the certificate which company

receives in their development. Its shows the great achievement and the highly

active & development of the company.

15

16

17

18

19

AFFILIATES

GUJARAT

MAHARASHTRA

CHHATTISGADH

ORISSA

BIHAR

WESTBANGLE

KARNATAKA

MADHYA PRADESH

20

COMPANIES PROFILE

Name : Captain Mini Tractors

Address : Veraval (Shapar),

Padavla Road,

Rajkot,

Gujrat (India)

Telephone : 0281-2228216

Fax : 02827-252547

E-mail : info@captaintactors.com

Web : www.captaintractors.com

Managing Director : Kailesh movaliya

Initial Investment : 2 lakes

Year of Establishment : Since 1994

No. of Employee : 95

Scale of industry : Large Scale

Weekly off : Wednesday

21

FORMS OF THE ORGANISATION

Government of India has own standard for measuring has own size of

the unit. By form of organization, we decide the ownership into three

categories,

Private Sector

Public Sector

Join Sector

Private sector includes the unit with the private or collective of the

people, for example. Sole proprietorship, partnership, company etc.

Public sector includes the units owned and managed by the

government, for example government department, Government Company,

statutory corporation etc.

Join sector includes the unit with the co-ownership of the private

individuals and government both. It includes Joint Stock Company & co-

operative society.

The captain tractors, is the private sector units.

22

ORGANISATION CHART

CHAIRMAN

Marketing Admistrative Production Research Services

Department & Department & after sales

Finance Development

Department

Managing Finance Production R & D Service

Director Director Director Director Manager

General Senior Production Design Engine

Marketing Accountant Head Mechanic Service

Director

Area Assistant Production Demo Mechanic

General Accurent Engine Driver Service

Manager

Mark

Sales Clerk Fitter Helper

Executive

23

Salesman Peon Helper

SIZE OF UNIT

On the basis of size industries can be classified in to three categories.

1) Small scale industries

2) Medium scale industries

3) Large Scale industries

Size:-

There are some measurements to decide the organization. The size of the

organization depends on total investment of the organization.

i) Small scale industries

Small scale industries are those units whose capital investment on plant and

machinery is up to 3 crore.

Tiny Industries

That unit whose capital investment is less than Rs. 25 lacks is known as tiny

industries.

ii) Medium scale industries

That industry whose capital investment is more than Rs. 3 crore and up to 100

crore is known as medium scale industries.

iii) Large scale industries

That industry whose capital investment is more than 100crore is known as large

scale industry.

24

Captain Mini Tractors Pvt. Ltd falls under the category of large scale

industries as it was started with the initial investment of Rs. more than 200crore.

25

LOCATION OF UNIT

Location plays vital role for every industry. This is the very important

decision is taken by entrepreneur. The location of the firm should be chosen

after considering several factors.

The factors hold an important position in the selection of the location.

Factors affected to the location of the unit are as below.

1) Easy available of raw material

2) Cheap labors

3) Transport

4) Suitable nature & environment

5) Electrical supply

6) Suitable land

As well as the above factors are considered Captain Mini Tractors Pvt.

Ltd. having an ideal location which allows the least cost in production &

products.

26

NETWORK OF THE COMPANY

LOCATION CHART

27

Captain Tractors Pvt. Ltd.

Veraval (Shaper) East, Padaval Road,

Toluca : Kotda Sangani, Dist: Rajkot

Gujarat - India

Phone : +91 2827 252547, 253917

Fax: +91 2827 253916

NETWORK OF THE COMP

28

Shapar

Kotda sangani

Rajkot

29

PRODUCTION DEPARTMENT

1) Introduction

2) Departmental Chart

3) Raw Material

4) Manufacturing Process

5) Main Product

6) Store Room

7) Product Range

8) Quality Control

9) Research & Development

30

INTRODUCTION

Production department is of the most important parts of the company

manufacturing department is that department which is engaged in conversation

of production of raw-material for all the products analyzing and separation

different from the same material maybe manufacture many types of products.

The raw materials are process here through stages and production resulting into

the final production.

“The conversions materials into finished products with the help of certain

process”.

--Philip Kotlar

Production management involves planning organization, directing and

controlling the activities related to the production function. The individual who

is given the responsibity to manage the production function is designated as

production manager. Since production manager should have both the technical

and managerial qualifications and skills. That is why generally, technical

personnel with managerial skills are appointed as production managers.

In captain production is the heart of the company. Captain believes in quality

control and innovation so production department have to be concentrate by

them. Captain every time tries to make its production department more

powerful.

31

DEPARTMENTAL CHART

Manufacturing Department

Manager

Manufacturing Supervisor

Workers

32

RAW MATERIAL

Raw materials are the main gate for entering production process. The

primary necessity of any company beings with the purchase of raw materials.

This it is an essential part of any manufacturing unit. It is essential intergradient

of manufacturing products quality of any finished goods be also decided by the

quality of their raw material.

33

The materials, which are used in the production activity, which are to be

modified to make a final product, are called as Raw Materials. The raw,

materials are processed in the factory premises and they are given the shape of

final products.

1) Hydraulic system

Hydraulic system is used to operate three point linkages and upload

trailer material; it drives from engine through ‘V’ belt. Its output capacity of

hydraulic pump is 17.5 liters min. It also provided transport lock.

2) Radius

3) Three leakage tyres

Front: 5.20 x 14 (8 ply rating)

Rear: 8.00 x (4 ply rating)

To attach different types of machine like plough, cultivator, harrow with

provision for lifting lowering implementing.

34

MANUFACTURING PROCESS

Raw Material

Raw material inspection

Casting produce by cupola

Machining of item

Inward Indirection

Assembly of Product and in process inspection.

Final inspection and testing

Painting and preparation

Dispatch/stock

Process maybe defined as the organized datively of transforming raw

materials into finished products. It is the process of creation of utilities and also

covers the activities of procurement, allocation and utilization of human and

non-human resources hence the process are as follows:

Initially the machine is designed and drawings for each component are

created. Then the material required for these components is defined like base is

to make with different types of small machine.

35

Tractor is made with more than 24 components and all components are

designed individually to fit with each other to make a single tractor. Some parts

are made by the firm itself & some are purchase readymade from the outside.

Thus the tractor manufacturing is basically an art of manufacturing.

There are mainly the following things are taken into considered at the

time of production

1) Engine Specification

2) Transmission

3) Hydraulic system

4) Tires specification

5) Electric system

1) Engine Specification

Make : field marshal

Model : fh-785

36

Type : four stroke, direct injection

Horse power : 9.5hp

Bore stroke : 85/110mm

Capacity : 625cc

Engine rated speed : 2600rpm

Cooling system : air-cooled

Air cleaner : oil bath air cleaner with pre cleaner

length 30.3”

2) Transmission

Clutch: Dry, friction plate

Gear Box: Four forward, one reverse

Foot brakes: Internal expanding shoe type mechanical

brakes.

Parking Brakes: Pawl & Atchet type locking arrangement.

Steering: Mechanical worm and peg type

Minimum Turning: With brakes: 2.85 meters

37

Radius: Without brakes: 3.85 meters.

3) Hydraulic system

To operate three points linkage & upload

trailer material.

Drive - from engine through `V` belt.

Output of hydraulic pump - 17.5 liters min.

Transport lock provided

4) Tires Specification

Rear: 8.00 x 18 (4 ply rating)

Front: 5.20 x 14 (8 ply rating)

Three Point Linkage:

To attach various implements like plough,

cultivator, and harrow with provision for lifting and lowering

implements. 

5) Electric System

38

12V, 70 AH battery, solenoid operated self starter, 12V 40 A

alternator, head lamps, parking light, turning light, hazard light,

plough light, brake light, horn.

RPM cum hour meter, oil temp meter, battery-charging

signal, head light/dipper indicator, push button horn.  

39

TESTING

Once the tractor are completely assembled and fitted, it is ready for

working test. A working test of this tractor is done and if any fault found, it

is immediately eliminated.

READY TO DISPATCH

Once the machine is tests and if it passes successfully through its test, it

gets “OK” and thus the tractor is ready to dispatch.

40

MAIN PRODUCT

Generally, the main product of the company is a mini tractor but on they

produce different variety of mini tractor &individual have some unique features.

According to the different requirement of the farmer.

Their products range:

Includes:

41

APPLICATION DETAILS

Length : 78”

Width : 48”

Height : 54”

Tyre size : 600.16

Tank cap. :550 ltrs.

Diesel Cons.: 1 ltr./hrs (Approx)

Area covered : 0.75 Acre hour (Approx)

Nozzle : 6 Nos.(Adjustable)

Pump : H.T.P.Pump

42

MATERIAL & STORES DEPARTMENT

Different tools and equipments are stated on store room like engine

of the tractor, other different parts of the tractor. There is a total 2400

parts of the different machine are required to make one tractor.

So, the firm have to very much concentrate on the material & store

department. The store department is too big so it is a challenge task for

that.

If any problems in any tool, for repairs they come store room. After

repairs tools resubmitted to the factory.

The part of the tractor which are semi finished they are put in the

store room they use LIFO method for the inventory, it means (Last in first

out).

43

QUALITY CONTROL

Maintenance of quality is very important for all.

Captain aim for continuous improvement of quality and productivity

to provide maximum consumer satisfaction.

The world class quality equipments and trained mans power are the

valuable assets for Captain

The Captain has computerized machines and the team of expert

supervisors.

Captain have special department for quality control of the product.

44

RESEARCH AND DEVELOPMENT

M. b. plough Thresher

Centrifugal Pump Loader

Puddling Automatic Seed cum Fertilizer Drill

Pure R&D

45

Undertaken for its own sake. This area is based purely on the

interest and passion of the promoters and their senior technical

personnel.

Applied R&D

Is pursued to enhance process efficiency, yield and in general to

continuously improve quality and value addition. This mainly contributes

to him Captain.

Recently, the captain get an two award on “Research &

Development” on the year August 2008 in all over India 7 it was given by

our Prime Minister Shri Manmohan Singh.

So, it shows the development of the company.

46

47

INDEX

1) Introduction

2) Departmental chart

3) Recruitment

4) Selection

5) Training & Development

6) Benefits & services

7) Time keeping system

8) Wages & Salary

9) Personnel Records

10) Transfer & Promotion

48

INTRODUCTION

“MIND YOUR MAN, MAN WILL MIND

EVERYTHING FOR YOU”

Personnel department includes forecasting, developing implementing

And controlling by which a firm ensures that it has the right place, at the

right time doing things for which they are economically most suitable.

The Man is the most important factor controlling and co-ordination

all the other factor of production like land, capital, and entrepreneur. Thus

the science which deals with the problems of development of lab ours force

in all aspect that is economical social and political may be called personal

management.

In the CAPTAIN MINI TRACTRS, personnel department covers all

the function related with personal like requirement, selection & trainings,

development wages and salary and trade unions, well fare activities etc.

The main objective is to attain maximum development of workers and

relationship between employer and employees. The company co-ordination

then and to get the maximum out put at minimum cost.

Staffing function of personnel department includes recruitment,

selection, promotion and transfer, training and transfer, training and

development, wages and other incentive system, welfare activities.

Thus, it can be said that personnel department translates the

organizational objectives and plans in to number and kind of personnel

needed to achieve those objectives.

49

DEPARTMENTAL CHART

H.R. Department

H. R. Officers

Clerk

50

RECRUITMENT

Recruitment means fill up the post with eligible person i.e. right man

for right job qualification, right numbers at right time.

“Recruitment is the precess to discover the sources of manpower to

meet the requirements of the staffing schedule and to employ effective

measures for attracting that manpower in adequate numbers to facilitate

effective selection of an efficient work force.”

__YODER

In this company recruitment is done as per the requirement. For this

purchase the respective head of the department informs the upper levels

that a vacancy is created. The management also informs the general public

by advertisement and candidates may apply voluntarily.

After The function of recruitment is to rotate source of workers to

meet job recruitment and satisfactions.

E

51

RECRUITMENT SOURCES

Captain mini tractors Pvt. Ltd. has near about 95 workers at present

the company does both sources of recruitment.

1) Internal

2) External

1) INTERNAL SOURCES

a)Transfer: -

The death of personnel can be rectified by transferring an employee

of one department, depending on the work-load of the respective and the

concerned department.

b) Promotions: -

Any employee having the same qualification sand skill required at

the higher position can be promoted to the same. Such promotions of

employee will boost their morale and loyalty.

c) Friends and Relatives of Employees: -

Recruitment can be made by getting application from relatives,

friends of employees. This opportunity of participation the recruitment of

co-workers will help to boost their morale.

52

d) Recalling Retrenched Employees: -

Former Employees, retrenched for want of work can also be recalled

as and when necessary.

2) EXTERNAL SOURCES

a) Advertisement: -

The practice of advertising in dailies or business journals has

proved to be quite effective. At times periodicals for specific professions are

used for advertisements. For Example Rojgar Samachar.

b) Employment Exchanges: -

Public and private employment exchanges prepare a list of

prospective, unemployed candidates, in search of employment from

applications received by them. The enterprises can now select proper

candidates from this list. Thus employment exchange acts as a link between

recruiting enterprise and prospective candidates.

c) Contractors and Jobbers: -

The people provide workers for a commission. Being in constant

contact with workers, skilled in different jobs, they provide the same to the

business, whenever required at lower rate. This method is suitable for the

speedy recruitment in a short time.

d) Colleges and Universities: -

Campus recruitment of graduates from technical institutes, colleges

and universities, provide specialized, provide personnel to business

53

management. Recruitment can be made for the required personnel by

personal interviews at the campus itself.

e) Recruitment at the gate: -

Workers can be recruited by business by placing a notice at the gate

of the unit. This method is more suitable for the purpose of the daily wages.

f) Employment agencies: -

Firms acting as management or personnel consultants are active in

providing managers and high officials. They advertise and select and

provide proper personnel for prescribed fee.

g)Waiting List: -

This is the list of the candidates who had applied in the past, but

could not be absorbed. Such a list is useful for recruitment at a later date.

This avoids re-advertisement and all over recruitment again.

RECRUITMENT IN CAPTAIN

Captain has recruitment from the relatives, friends of existing workers or

employees the company has relatives of management family members of ax

workers and special things about the company is it has its own educational

institute from which it selects administrative staff.

54

SELECTION

Selection is the second stage of recruitment after receiving

application the success of an enterprise depends more. On its employees

selection is to test the knowledge and skill for special job.

The applicants are received they are sent to the department head.

They conduct interview of the candidates and appropriate among them are

selected. They are selected on the condition that they are ready to provide

services to the firm for minimum three years.

Captain Mini Tractor factory are currying out selection process on

basis of educational qualifications training and requirement of their field.

They follow scientific way for selection of workers.

Selection procedure

1) Receiving of Applications.

2) Screening of Applications.

3) Employment tests.

4) Personal interview.

5) Checking of References.

6) Physical Examination.

7) Preliminary selection.

8) Final Placement.

55

Selection as per Captain

The captain select the employee or candidate on the base of scientific

procedure of the selection. But sometimes they select directly though the

reference of present candidate, but the new employee must have skilled and

experience.

56

TRAINING AND DEVELOPMENT

Training: -

“Training means giving up to date information and knowledge for

gaining efficiency in business and developing taste and aptitude of the

employees.” “TRAINING IS THE ACT OF INCRESES THE

KNOWLEDGE OF EMPLOYEES FOR DOING A SPECIFIC JOB”.

Development: -

“The term ‘development’ refers to an overall growth of the workers

by enhancing his latent capacities and molding his personalities.

“Training is the systematic modification of behavior through

learning which occurs as a result of education, instruction, development

and planned experience. It can be rightly said that “TRAINING IS

COSTLY, BUT ABSENCE OF TRAINING IS EVEN MORE COSTLY”

ON-JOB TRAINING MATHOD

OFF-JOB TRAINING MATHOD

In this company the selected candidates are trained. The time of

period is generally for the one year in this unit, the candidates are not sent

to outside for training. All the necessary training is given within the

premises of the company. In the initial stage the candidates has to observe

the working ok the unit of his respective field.

57

TRAINING &DEVELOPMENT AS PER CAPTAIN

Captain mini Tractors Pvt. Ltd provides training as follows:

1) The company has vestibule

2) On the job training

So, the workers can work properly and according to requirement.

H.R. Management functions to take care of recruitment, promotion,

transfer, separations and database of staff / workers and many more

features. After the selection they give special training to their employees.

The captain gives special training to their worker after the selection of

the candidates as per his requirements. So, the train’s workers feel that

they are properly cared for and the employer is sincere to them. They get

job satisfaction and become loyal to the organization. Thus, labour

management relations are better when workers are adequately trained.

58

BENEFITS & SERVICES

Captain mini tractors pvt. Ltd. gives facilities to their employees like

bonus, educational facilities, living facilities, school bus facilities, canteen

facility for employees family girls hostel for surrounding village.

Medical Allowances

If any employee of the company is die. At that time every employee of

the company gives their salary of done month to the family of died person.

Whatever amount is given by employees, company will give same amount

to the died person’s family. Medicine is providing to the family of

employees in only Rs. 10. In situation of emergency comply provide the

facility of ambulance

Bonus Incentives

Captain provide bonus to their employee on the special

occasion like Diwali, Janmastami, Dusshera Navratri etc. And also, the

employee receive bonus if they work with best performance & sometimes

they achieved the target of company within time period.

Canteen Facility

Company provides canteen facility also lunch is 11.30 am to 2.00 pm.

Rs. 15 is price of one plate.

Corporate responsibility

59

TIME KEEPING SYSTEMS

“The time is more than money” time management plays an

important role in life of everyone. A firm that can maintain time will

probably achieve goal on time. In order to see that work.

Generally following are purpose of time keeping system.

1) To maintain the personal records of all the employees

2) To keep the records on employee’s presence, absence, overtime &

order matter.

3) It makes the operations of the energy smooth and efficient by

indication to each employee their time.

4) It list one kind of responsibility for labours.

Captain divided the working time in to two shifts.

A) 8.30 am to 11.30 am

B) 2.00 pm to 6.00 pm

There are weekly of a Wednesday and holidays on 15th Aug, 26th Jan,

Janmastami, New Year.

They keep records of workers through the punch card method also.

Formulation of a comprehensive payroll. Software (pay soft tm) that

can be integrated with attendance record system and / or production

software.

60

WAGES & SALARY

Wages and salary is the process through which structure are

determined. The wages and salary concerned with the finance aspects of

needs motivation and rewards. Wages and salary help the organization to

increase workers moral and efficiency of work.

Types of Salary or Wage System

1) Time Wage System: -

This is the oldest system. In this system workers are paid according

to the time spent at the work place. In this system the work or production

done by the employee is not taken into consideration.

2) Piece Wage System:-

In this system the wages are paid to the workers according to their

output. This wage system is directly related to the skill, production

capacity, speed and precision of the worker. This system is also known as

payment by result system.

61

WAGES AND SALARY AS PER THE

CAPTAIN

In Captain mini tractor Pvt.. Ltd wages calculated on daily basis and

performance based working point system to address the complexity

involved in calculation of wages, overtime etc. of piece based incentive wage

system.

Formulation of a comprehensive payroll software (pay soft TM) that

can be integrated with attendance records system and / or production

software.

Performance based working point system to address the complexity

involved in calculation of wages, overtime etc. of piece based incentive wage

system.

Special features for calculating of wages / salary of skilled semi-

skilled and unskilled (trainee) workers / staff.

62

PERSONNEL RECORDS

Captain Mini Tractors Pvt. Ltd. maintains the formulation of

comprehensive payroll software. (Pay soft TM) that can be integrated with

attendance record system and / or production software.

63

TRANSFER AND PROMOTION

1) PROMOTION

“Promotion” is a term which covers a change and calls for greater

responsibilities and usually involves higher pay and better term and

conditions of service and, therefore a higher status or rank. To place

workers in a position with less authority & benefits than the present ones.

“Promotion provides incentive to to initiative, enterprise and

ambition, minimizes discontent one unrest, attracts capable individuals,

necessitates logical training pf advancement amd forms an effective reward

for loyalty and co-operation, long service etc.”

__YODER

TRANSFER AND PROMOTION AS PER

CAPTAIN

Captain adopts promotion policy to give motivation to

the workers. Promotions are given on the bases of the

performance.

This is punishment steps this is taken by all business

units to get control on their workers. Captain also adopts this

policy.

64

65

INDEX

1) Introduction

2) Marketing Research

3) Marketing segmentation

4) Pricing Policy

5) Sales promotion

6) Exhibition fair

7) Advertising

8) Competitions and exports

66

INTRODUCTION

Today marketing must be understood not in the sense of sale –

“telling and selling”, but in the new sense of satisfying customer needs.

Marketing management is managerial activity and includes planning,

organizing directing, motivating and controlling in the filed of marketing it

searches the needs and wants of customer, transform goods and services for

consumption. IT aims at achieving organizational objectives by providing

maximum satisfaction of customers.

“Marketing management is the analysis planning, in implementation

and control of programs designed to bring about desired exchanges. With

target evidence for the purpose of personal or natural gain”.

__PHILIP KOTLER

The modern concept of the marketing is the satisfaction of the

customer. Marketing is the centered on the customer. The CAPTAIN MINI

TRACTORS has very large market for its products and customers of it are

fixed and large number for buying its products. These products are not

made for general sale.

There are different functions of “MARKETING MANAGEMENT”

1) Marketing Planning

2) Organizing

3) Motivation

4) Marketing Control

67

MARKETING RESEARCH

“Marketing research is the systematic design, collection, analysis and

reporting of data and findings relevant to a specific marketing situations

facing the company”.

- U.S.A Marketing Association

What is marketing research?

Marketing research is the systematic and intelligent investigator

or study of, who, what, when, why, and how of actual and potential by

buyers.

The traditional approach is that 4Ps approach, that is:-

Price

Product

Promotion

place

A specific marketing research is to find the black cat in the dark

room. It is the process of gathering routine and done routine marketing

information to solve marketing problems like product planning

development etc.

Marketing research is a systematic gathering, recording and

analyzing the date about market problems and facilitate decision making.

Marketing research process

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Situation analysis

Preliminary investigation

Research and Decision

Sources of marketing data

Information analysis

Report preparation

Follow up

MARKETING RESEARCH AS PER THE

CAPTAIN

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In this company follow the marketing researches facilitate to find out

their consumer’s demand. They have marketing research team which visit

all over the country and study about the consumer’s need and help to know

the now techniques of producing better products at low cost and varying of

the quality of the products produced by them.

This marketing research is an important matter not only for this

particular unit but also for every unit.

In Captain Mini Tractors Pvt. Ltd, marketing research play an

important role. They do marketing research or study the need of the

customer & then sell its skills out of which they earn a very good response.

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MARKETING SEGMENTATION

Market Segmentation is the division and sub division of the market

on the basis of common characteristics such as nature, goalies presentation,

baits, income, sex, age, behavior, etc... Thus dividing of marketing called

market segmentation.

“A market segmentation is a process of recognizing a market

segment. So that suitable products can be sold to them.”

_Philip Kotlar

Marketing segmentation is the act of driving a market into different

groups of buyers who might requires separate product and marketing mix.

The marketing each segment is a group of people with similar or

homogenous demand and the enterprise offers tailor made marketing

mixed for each segment of the market.

A) Geographical segmentation

B) Demographical segmentation

C) Physiographical segmentation

D) Behavioral segmentation

Captain Mini Tractors Pvt. Ltd products lead and dominate their

field in a variety of market segments like commercial transport equipment

etc.

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PRICING POLICY

Pricing are guided for achievement the objectives organization work

and consistency needed by the company to make reasonable, practicable

and effective pricing decision.

The setting of pricing, formulating pricing strategies etc. are

dependent on the pricing objectives . The pricing objective can be divided

into profit oriented objectives, sales oriented objectives and status quo-

objectives.

“A price is what a marketer receives and what a buyer pays on the

exchange of product.”

_Philip Kotlar

As we know selling is the part of marketing. We should study selling

process while studying marketing .The process of CAPTAIN MINI

TRACTOR is as under….

ORDER:

Production here is of based one so the order should be included

in selling process. Firstly they get order from different parties through

personal contact, telephone, letters, fax etc.

DISPATCH:

After receiving order production is made narrated in earliest,

cheaper. Then finished goods in weighted in firm’s own weigh bridge that

the goods is sent through the firm’s own trucks, for that charges are leave.

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BILL:

When the customer receive the goods and feel that the goods is ok

then the bill is provide to the customers with all charges which is made by

the firm as per agreement at the time of order.

RECIVE THE PAYMENT:

Firm received the payments from the customers mostly by

cheque .Firm provide credit for 5 days.

PRICING POLICY AS PER

CAPTAIN

In Captain Mini Tractors Pvt. Ltd has been formed which decide pricing

policies of different products of tractors as based on the hire the price hire

the tractors. The price of tractors is depending on the bases of the facilitY

given on that.

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Channel of Distribution

The main channel of distribution is through company’s dealers.

Sales are done by this way.

Producer to Consumer.

Producer to Dealers & Consumer.

Director

Sales Manager

Dealers Customers

Customers

SALES PROMOTION

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Sales promotion means any step taken for the purpose of obtaining

or increasing sales. Thus term after refer to those selling efforts that are

designed to supplement personal selling and advertisement sales promotion

consists of all those activities whose purpose is to supplement to coordinate

and to make more effective.

With an objective of maximizing consumer impact, reducing overall

risk and improving efficiency;

Captain offers them the following sources:

1) Layout service:

Personalized layout service as per your requirement of size and

quality.

2) Sales collateral:

Jointly plan strategies, establishment of new products, integrated

sales and operation planning, sharing demand relating information,

sharing cost of promotion, access to our promotional activities, supply

planning and demand planning.

3) Visual Merchandise support:

Providing necessary visual merchandise material such as window

and counter display terms, brochures, leaflets, takes-ones, etc.

4) Staff training:-

Product and retailing – Intensive training in sales skills, product

knowledge and core brand attributes.

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5) Downstream:

Product, Design and certification – create a niche unexplored areas

by spreading awareness and educating the, end–consumers.

6) Preferred website access:

Access to our online stock along with personalized and Secured

online facilities .With these complementary strategic intents We can also

help you reduce the risk related to your inventory Positioning.

7) Efficient Management

With over 20 years of diamond cutting and distribution

establishment the Captain group is uniquely qualified to manage the

complexities of diamond trade. From the point of allocation, through every

stage, until the final sale, each step is well managers and controlled by a

loyal and responsible management team. There are clear cut product

specifications that both managers and workers adhere to right from the

moment rough is issued for manufactured through to the sale of the final

product to customer.

EXHIBITION FAIR OR TRADE FAIR

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As an international group Captain participate at major trade shows

world –wide including.

Agriculture Minister Shri Bhupendrasinh Chudasama with

Mr. Rajesh Patel

State level agriculture fare director Mr. Rajesh Patel with Shri

Narendra Modi (CM) Gujarat and National leader Shri Venkaiya Naidu.

OUR SET OF SKILLS AND SERVICES TO ENRICH YOUR

PRODUCTS AND CONCEPTS –

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CAPTAIN spends efforts understanding your specific needs and

utilizes its key skilled craftsmen and its state-of-the-art technology to bring

in to shape an exclusive range of distinguished diamonds that adds grace to

your products

For more information and assistance please contact us at –

E-mail : www.captaintractors.com

info@captaintractors.com

Telephone: +91 2827 252547,

Fax : +91 2827 253916 

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ADVERTISING

In recent times, Advertising has become the life blood of modern

business world. Advertisement is very powerful tool for the creation and

retention of consumer demand.

Advertisement

"As the the action of calling something to the attention of the public

especially by paid announcements, to call public attention by emphasizing

desirable qualities so as to arouse a desire to buy or patronize: promote."

Advertising is a personnel presentation of goods and services through

advertising the message is sent to the customer about availability of their

products in the market. It is the voice personality of salesman.

Advertisement is nothing but a paid from of non personnel presentation of

ideas goods or services by an identified.

Sponsor, Advertisement is any form of non-personnel for the

purpose of including people to buy the product advertisement is a paid

from of publicity. It appears in the recognized media such as newspaper,

radio, television, outdoor hoardings, act It is back – bone of the modern

marketing.

Captain Mini Tractor Pvt. Ltd advertises by events, news paper,

magazine, articles and through the internet.

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COMPETITIORS

Captain mini Tractors’ Pvt.

Competitors Is the main problem now a day in any field? The same

problem is there with CAPTAIN MINI TRACTORS there is competition

with. Man is the most important factor controlling and co-ordination all

the other factor of production like land, capital, and entrepreneur. Thus

the science which deals with the problems of development of lab ours force

in all aspect that is economical social and political may be called personal

management.

In the CAPTAIN MINI TRACTORS, personnel

department covers all the function related with personal like requirement,

selection & trainings, devlopmentwages and salary and trade unions, well

fare activities etc. The main objective is to attain maximum development of

workers and relationship between employer and employees. The company

co-ordination then and to get the maximum out put at minimum cost.

Man is the most important factor controlling and co-ordination

all the other factor of production like land, capital, and entrepreneur. Thus

the science which deals with the problems of development of lab ours force

in all aspect that is economical social and political may be called personal

management.

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Mahindra tractors

Sonalika tractors

EXPORTS

Gujarat

Maharashtra

Karnataka

West bangle

Madhya Pradesh

Chhattisgarhi

Orissa

Bihar

 

 

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INDEX

1) Introduction

2) Departmental chart

3) Capital structure

4) Nature of capital

5) Financial statement balance sheet

6) Cash flow

7) Fund flow

8) Ratio

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INTRODUCTION

Finance is the life blood of business. It is rightly termed as the science

of the money. Business needs finance for the production of good and

services. As well as their distribution. The efficiency of production and

making operation is directly influenced by the manner in which the finance

function of the enterprise is performed by the finance personnel.

Financial management is the operational activity of a business that is

responsible for obtaining and effectively utilizing the funds necessary for

efficient operations.

It is managerial activity that is concerned with the planning and

controlling the financial resources to the firm. Now a day in the world of

modern business finance is the center point of the other department such as

personnel, production and marketing department.

The main areas that are concerned with financial management are

financial planning rising of funds forecasting of cash and receipt and

expenditure uses and allocation of funds and financial control.

“IT IS THE MOST IMPORTANT FUNCTION OF

EACH AND EVERY ORGENIZATION.”

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DEPARTMENTAL CHART

Finance Department

Finance Director

Senior Accountant

Assistant Accurant

Clerk

Peon

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FINANCIAL PLANNING

Financial planning means and includes the determination of financial

objectives, formulation of financial planning and development of financial

techniques. It includes the exploration of different of sources of finance,

selection of the bets alternative and implementation of financial plans,

capital cost production of loan capital, financial accounting, internal and

external accounts etc. are also included in financial planning.

In Captain Mini Tractors Pvt. Ltd one of the important decisions to be

taken by finance head is of financial planning. They prepare budget for

financial planning.

Financial planning means deciding in advance the financial

activities carried out to achieve the basic objective of the every

organization. A proper financial planning will reduce the uncertainly of the

future. It includes the need of the financer in future etc.

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In “CAPTAIN MINI TRACTOR” the finance manager is the

tacking the decisions

Of planning the general manager is the person who takes decision about

new investment. They do two types of financial planning they are

1. LONG TERM PLANING

2. SHORT TERM PLAN

Thus in short we can say that “GEETA OIL MILL” has greater financial

position.

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CAPITAL STRUCTURE

Capital structure is very much important function of the finance

capital structure is same times known as financial plan capital structure is

the permanent financing of the firm.

The “CAPTAIN MINI TRAVTORS” plans its capital structure for

the five years. They prepare capital budget for five years then divide this

into yearly; monthly, quarterly, weekly and sometime day to day capital

structure is represented by long term debenture, share, capital, equity

share preference share and net worth.

Captain Mini Tractors Pvt. Ltd. has financial resources like bank,

borrowing, loans, share holders, etc. by them they can get the finance

easily.

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NATURE OF CAPITAL

The source of finance means from where the money comes for

industry and from where and in which way it comes at the time

of the requirement generally. There are two types of source of

finance they are,

INTERNAL SOURCES

EXTERNAL SOURCES

In “CAPTAIN MINI TRACTORS” internal source of finance is

profit funds, depreciation, short terms loan, share holders funds, equity

share holder’s funds.

External source means to barrow funds from banks, financial institutions,

Such as SBS, DENA BANK, HDFC etc.Which are help full to this

company.

FIXED ASSETS

In any organization fixed assets are of the most important. They

help the company in the production process. Efficiency allocation of capital

is on the most important function of fixed assets management, there must

be proper and appropriate provision for depreciation of the assets. Finance

manager is responsible for proper maintenance of the assets.

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“CAPTAIN MINI TRACTORS” industry manager fixed assets

effectively and prepares the budget relating to capital and investment

periodically, they prepare budget for five years then they divided according

to the requirements of capital

FINANCIAL BALANCE SHEET

There are three types of book keeping system

1) Deshi Namu

2) Single Entry

3) Double Entry

Captain Mini Tractors Pvt. Ltd use accounting system of Double

Entry. They also use accounting software.

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BALANCE SHEET

OF CAPTAIN MINI TRACTORS PVT. LTD.

LIABILITIES AMOUNT ASSETS AMOUNT

Capital 18000000 Fixed Assets 50000000

Profit 2000000

Equity share 20000000 Current Assets 30000000

Creditors 20000000 Bank Balance 30000000

Current Liabilities 70000000 Debtors 20000000

Total 130000000 Total 130000000

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RATIO ANALYSIS

The relationship of one item to another expressed in or simple

mathematical from is known as a ratio. It is of major importance for

financial analysis.

1) CURRENT RATIO:

The current ratio is calculated by dividing current assets by current

liabilities.

CURRENT RATIO = CURRENT ASSETS

CURRENT LIABILITIES

Current assets include cash and those assets which can be converted

into cash within a year. Such as marketable securities, debtors and

inventories prepaid expensed are also included in current assets. It is also

known as “WORKING CAPITAL RATIO”

The current ratio is a major of the firms sort term solvency it

indicates the availability of current assets in rupees for every one rupee of

current liability. A ratio of greater than one means that the firm has more

current assts than current claim against them.

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As a conventional rule, a current ratio of 2 to 1 or more is considered

satisfactory. The current ratio represents a margin of safety for creditors

the higher ratio the greater the margin if safety, the larger the amount of

current assets in relation to current liabilities. The more the firm’s ability

to meet its current obligations however an arbitrary slandered of 2 to 1

should not be blindly followed.

3) LIQUID RATIO :

The liquidity ratio are useful in obtaining and indicating of a firm’s

ability to meet its current liabilities but it does not reveal how

effectively the cash resources can be managed.

4) ACID TEST RATIO :

It is more severe & stringent test of a firm’s ability to

meet current obligation. It supplements current ratio.

= Current Assets - Stock

Current Liabilities

1) DEBT EQUITYRATIO:

THIS RATIO EXPRESSES THE RELATIONSHIP OF LONG

TERM LIABILITY TO NET WORTH. Long term liabilities are those

which repayable after one year and these are other than those appearing

under “current liabilities”. The long term and term liabilities include

debentures and other unsecured loans which are repayable after one year

net worth or equity represents equity share capital, reserves, irredeemable

preference share capital and preference share capital not redeemable

within a period of 12 years from the date of the balance sheet. It is

computed as follows

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DEBT EQUITY RATIO= LONG TERM LIABILITIES *100

EQUITY (OR NET WORTH)

This ratio indicates the proportion owner’s stake in the business;

excessive liabilities tend to cause insolvency. The ratio indicates the extent

to which the firm depends upon outsider for its existence. The ratio

provides a margin of safety to the creditors the extent to which they can

gain the benefits of the maintaining control with a limited investment.

The ideal ratio the debt equity ratio CAPTAIN MINI TRACTOR is

higher as compare to ideal ratio. In the KARP INDUSTRY the debt equity

ratio was 1.64 in March 2003. While it increased to 1.85 in March 2004.

The upward trend continued in march2005 also. it was 1.97 in march 2006.

The ratios increased to 2.28 and remain stable in the year march 2007, it

was 2.28.

5) NET PROFIT RATIO :

The Profit ratio is the firm’s ability to cover asministrative &

selling cost. These cost require cash outlets and depreciation

which a company must ultimately provide profit is computed

by dividing the net profit by sales operation cost.

= Net Profit

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FIXED ASSETS RATIO:

This ratio is computed by dividing the net sales or cost of the sales of

the concern by its net fixed assets i.e. fixed assets less depreciation the

formula used it ,

FIXED ASSETS RATIO = NET SALE I.E. TOTAL SALES LESS

RETURN

FIXED ASSETS LESS DEPRECIATION

The ratio is expressed as number of times. Example of fixed assets

are land and building, plant and machinery, furniture etc. this ratio saws

the efficiency of the business house in utilizing its fixed assets. Higher this

ratio better it is because it indicates higher efficiency it means every rupee

invested in fixed assts generate higher. A lower ratio signifies in efficiency

of assets. It may also point to the underutilization or no utilization of

certain assets.

The ratio of fixed assets of KARP INDUSTRY indicate declining

trend during the study period. It was 25.72 at the highest level during the

study period in the march 2003 then there was declining trend for the

remaining year of the study period ratios were 21.21, 18.12, 15.30 and 13.53

for the March 2004, March 2005, March 2006 and March 2007

respectively.

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SWOT ANALYSIS

S = Strength

W = Weakness

O = Opportunities

T = Threats

S W O T ANYALISIS US THE TOTAL VERTICAL AS WELL

AS HOROZONTAL ANALYSIS OF THE COMPANY.

STRENGTHS

1) MACHINE: Using all ultra modern machines.

2) MONEY: Finance has never been a problem of CAPTAIN MINI

Tractor’s industries ltd. Because it has proper financial management and

large group of investment.

3) MATERIAL: CAPTAIN MINI Tractor’s industries ltd. has never faced

problem in case of raw material because of good contracts and goodwill.

4) MANAGMENT: CAPTAIN MINI Tractor’s industries ltd. got excellent

management because workers are without any chaos.

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5) MONITORING: CAPTAIN MINI TRACTORS industries ltd.has

achieved system which helps in smooth working of an industries.

Above 5m is very strength of CAPTAIN MINI Tractor’s industries ltd.and

other mentioned below?

Good quality of power.

High quality of man power.

Product competitiveness-loss competition.

WEAKNESSES

Due to different machines parts required as inventory and specific

therefore huge investment as raw material is also required thus, money is

blocked.

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OPPORTUNITY

To cover more global market

By way of merging and acquisition can expand the business

They can follow another product line apart from steel.

THREAT

Having global relation and not having global marketing can

hazardous.

They are dealing with overseas but if currency of that country gets.

Decrease, profit earning of local company will be hampered.

Competitors are always motivators for any business and not having it, are

like not having it are like not having way of more success.

Specific product is produce so that more time consuming and loss

productivity.

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Here I get an opportunity to give suggestion as per my view points of

view. The company running very smoothly with the continuous

development and expansion. But today, in the modern age the company

have increase to provide some social respnsibility. As we know their

customer are farmer so at possible to organise some programe of

development to their customer atleast 1 time in a year as amotivation.-

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FUTURE PLANS

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Each & every activity which is running in business based on future

scope is uniform and uncertain nobody can’t guess what is stored in

future, but every one is eager to know what is stored in once future.

Any unit has certain plans to be achieved in future so as to gain

continuous progress and maintain a bright image in the market CAPTAIN

MINI TRACTORS Pvt. Ltd has also certain plans in future.

Every company has its own dream and plan continues planning in

specific director for expanding the activities is quite essential future plan of

“CAPTAIN MINI TRACTORS”. Today’s competitive achieving and fast

running would every business become a developing unit.

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CONCLUSION

Visited Captain Mini Tractors Pvt. Ltd was wonderful experience

this visit gave me a practical knowledge and exposure about the industry.

By observing the whole organization look out it seems that it has a

good effective management that helps them to achieve all the goal set by

them with consideration.

They have good relationship with employees along with that lower

person also right to talk freely and share their problem with similar. They

are providing lots of the facility to people.

The CAPTAIN MINI TRACTORS Ltd. the leading oil company is

such a unit that enhance the economic growth are described in such a way,

so that the picture of the unit can be visible like crystal clear.

The project report is prepared from the available date given to us

from the The CAPTAIN MINI TRACTORS Ltd. has coped up with all

kinds of environments as like external as well as internal environments and

even how they managed with the macro as well as micro factors of the

external environment i.e. shown in this report. How they are responding to

their supplier customers, Government, etc.

The macro factors, like Govt. policy, economic policy, and social

factors are described in depth. The social responsibility of the company is

described in detail.

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Above are the main points that are included in the project report by way of

its proper study and proper interpretations.

It was a golden chance for me to visit such a industry. I would like to

give best wishes for its very bright future. The visit has helped me to

understand better that how theoretical knowledge can be practically

applied.

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BIBLIOGRAPHY

Business Management

M.J. MATHEW

WEBIOGRAPHY

Captainminitractors.com

kaileshmovaliyainfo@yahoo.com

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