Traction: A Startup Guide to Getting Customers (slideshare summary)
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Transcript of Traction: A Startup Guide to Getting Customers (slideshare summary)
“Traction is basically quantitative evidence of customer demand”
– Naval Ravikant,
founder of AngelList
Channels
1. Brainstorm
2.Rank
3.Prioritize
4.Test
5.Focusing
Product Development & Traction Simultaneously
Brainstorm
Rank
Prioritize
Test
Focusing
Make something people want
3 Phases
Market something people want
Scale your business
• The Law of Shitty Click-throughs
• Inner Circle Tests
• Optimization Through A/B Testing
• Online Tools
• Quantify Your Results
• Critical Path
• Traction Goal
• Milestones
• Department Critical Paths
• Traction Sub-Goals
• Mentors
• Overcome Biases
Traction Trumps Everything!
The Viral Coefficient tells you the number of additional user you can get for each user you bring in.
Time for a viral Strategy?
The best way to figure out the right kind of loop to build is simple:
copy those who have done it before!
Public Relations = traffic + fundraising
SEM Terminology
Social & Display Ads
• Large Ad Networks
• Niche Ad Networks
• Direct Ads
• StumbleUpon
• Foursquare
• Tumblr
• YouTube
Demographics
Cost
Tracking
Fat-head vs. Long-Tail
• Finding Customers
• Engaging Customers
• Retaining customer
• Revenue• Referrals
Create useful tools like calculators, widgets, and educational micro-sites to get your company in front of potential customers. Its not physics, its engineering as marketing.
- Annual Promotions - Micro-Sites - Widgets
First you have to find them …
• Search Engines
• YouTube
• Delicious
• Social Mention
• Talk to People
VIP Access
Blog Sponsorship
• Standard Partnership
• Joint Ventures• Licensing• Distribution Deals • Supply Partners
Choose your partners wisely!
Build a pipeline of BD deals.
- API’s - Feeds- Crawling Technology - Embed Codes
SPIN SELLINGS = Situation QuestionsP = Problem QuestionsI = Implication QuestionsN = Need-Payoff Questions
Generating Leads
Qualifying Leads
Closing Leads
Sales Funnel
Common Affiliate Programs
• Retail• Coupon/Deal sites• Loyalty programs• Aggregators• Email lists• Vertical sites
• Information Products
• Lead Generation
Strategy & Tactics
Major Affiliate Networks: • Commission Juntion
• ClickBank
• Affiliate.com
• Pepperjam
• ShareASale
• Adknowledge
• Linkshare
• MobAff
• Neverblue
• Clickbooth
• WhateSharek Media
Existing PlatformsoApp StoresoSocial PlatformsoAdd-ons and
• Build an Initial Audience
• Establish Your Mission
• Foster Cross-connections
• Communicate with your Audience
• Be Transparent
• Ensure Quality
Benefits• Building Assets
• Product Development
• Inbound Hiring
You just read how do you feel?